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微信模板消息发送errcode:40003 invalid openid rid?

$appid = "********";       //填写微信后台的appid
$appsecret = "************";   //填写微信后台的appsecret

$TOKEN_URL = "https://api.weixin.qq.com/cgi-bin/token?grant_type=client_credential&appid=" . $appid . "&secret=" . $appsecret;
$json = file_get_contents($TOKEN_URL);
$result = json_decode($json, true);
$ACCESS_TOKEN = $result['access_token'];

$template = array(
    'touser' => '************',
    'template_id' => "********",    //模板的id
    'url' => "http://weixin.qq.com/download",
    'topcolor' => "#FF0000",
    'data' => array(
        'first' => array('value' => urlencode('first'), 'color' => "#00008B"),    //函数传参过来的name
        '店名' => array('value' => urlencode('店名'), 'color' => '#00008B'),        //函数传参过来的zu
        '销售额' => array('value' => urlencode('销售额'), 'color' => '#00008B'),   //时间
        '客单数' => array('value' => urlencode('客单数'), 'color' => '#00008B'),
        'remain' => array('value' => urlencode('remain'), 'color' => '#00008B'),//函数传参过来的ramain
    )
);
$json_template = json_encode($template);
$url = "https://api.weixin.qq.com/cgi-bin/message/template/send?access_token=" . $ACCESS_TOKEN;
$res = $this->http_request($url, urldecode($json_template));
if ($res['errcode'] == 0) echo '消息发送成功!';


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