# I. Introduction to Capabilities

# Background and overview

In order to help the majority of Mini Program developers to realize traffic, while allowing service provider partners to enjoy the business value brought by WeChat ecology,WeChat advertising joint WeChat open platform launchedSmall Program Traffic Main Generation OperationPattern

  • The schematic diagram of the Mini Program access to the advertising component is as follows:

# Dxplaination of the model

By providing official product capabilities for service providers (i.e., "mini program development service providers"), support them to assist mini program merchants to realize traffic, share advertising revenue, and obtain sustainable commercialization revenue.

  • Flow Main Generation OperationThe schematic diagram of the model cooperation is as follows:
"># Scope of application
  • Applicable Service Provider: Third-Party Platform Mini Program Provider
  • Applicable Mini Program: non-game category, cumulative unique visitors (UV) reached 1000, and no record of serious violations

# Ability advantage

# 1, there are benefits: flexible sub-account ratio, platform unified settlement

Support the custom split ratio between service providers and merchants, the platform provides support for the Mini Program merchant authorization signing process, and the Mini Program merchant completes the proportion agreement in one step while completing the authorization. At the same time, WeChat advertising accounts will be settled in accordance with the agreed proportion every half month, eliminating the financial pressure of secondary settlement of service providers.

  • Flow Main Generation OperationPermission set merchant authorization process schematic is as follows:

# 2, efficient: 1 time template development, bulk business reuse

Support Service Provider Reuse Generation DevelopmentTemplate Mini ProgramAbility, preset advertising ability, realize the batch coverage of business Mini programs, and reduce the technical access cost of advertising components.

  • A schematic of the template Mini Program's preset advertising capabilities is as follows:
"># 3, ability: core liquidity API interface support

In order to facilitate the batch operation of service providers, the core capabilities are fully interfaced, and service providers can carry out routine interface calls and advertisements based on the status of Mini Program authorization. And the relevant capabilities can be encapsulated and provided to the business through the business management background.

  • The Mini Program Advertising Monetization API interface capabilities are as follows:

# II. INSTRUCTIONS FOR USE

5 Steps to Monetize Sustainable Advertising

  • Flow Main Generation OperationThe service provider perspective simplifies the process as follows:

# step 1: OpeningFlow Main Generation Operationfunction

Service provider loginWeChat Open Platform -> Management Center -> Third-Party Platforms -> details -> Traffic main generation operation, apply for opening, and add administrator information and financial information can be.

  • Flow Main Generation OperationThe service provider management background application entry is as follows:
"># step 2: Confirm the advertising monetization program

First, it is recommended that the service provider familiarize himself with the different advertising components, seeAdvertising Components Introduction and Development Guidelines

Secondly, understand the composition of advertising revenue and efficiency improvement methodology, according to the “Find the critical path.Definite difference strategyReceive advertising portfolio” 3 steps to find the best cash scheme, seeAdvertising is effective.

Finally, focus onAdvertising operation specification, to avoid violations due to incorrect use.

# step 3: business touch, authorized signing

Before the advertising is realized, the service provider needs to carry outPermission Set Configuration ->Split Scale Set ->Business touch And the merchant needs to completeAuthorized signinglink 。

Authority Set Configuration: Service Provider Added Through WeChat Open PlatformFlow Main Generation OperationPermission set (id135)

Set the proportion of accounts: platform support service providers to flexibly set different proportion of accounts for merchants to meet the differentiated income distribution

Business touch & authorization contract: authorization based on platform permission set/Update the process, the merchant can entrust the service provider to realize the advertising after completing the authorization contract, and at the same time complete the confirmation of the proportion of accounts.

  • Flow Main Generation OperationPermission set merchant authorization process schematic is as follows:

# step 4: Advertising Online Management

For businesses that have completed the authorization contract, service providers can determine which Mini programs have met the realization threshold, and then conduct advertising online through the advertising interface.At the same time, it can also carry out the secondary packaging of the interface to support the personalized management needs of the business.

# step 5: Revenue Settlement Sub-account

In the Mini Program generation operation mode, when the service provider and the merchant conduct advertising display, revenue and accounting, they can obtain the Mini Program advertising summary data and segmentation data in the background.

For service providers, it can be done throughWeChat Open Platform -> Management Center -> Third-Party Platforms -> Flow Main Generation Operation -> Financial Management, and for Mini Program merchants, through theMP Backstage -> Flow main -> Financial Management -> Revenue settlementFor the final settlement.