Function Overview

Mini Game data analysis is a data analysis tool for developers and operators of Mini Games. It provides key indicator statistics, real-time access monitoring, revenue analysis, etc., to help Mini Game with iterative optimization and operation. Its key features include standard analysis and trend analysis for daily routine statistics.

General Analysis

Overview: Provide key indicator trends and top page access data of the Mini Game to quickly understand the Mini Game profile;

Access Analysis: Provide data on the access size, source, frequency, duration, depth, retention, and page details of Mini Game users, and analyzes the situations of new users, active users and retention users specifically.

Real-time statistics: Provide real-time access data in Mini Game to meet real-time monitoring needs;

Revenue Analysis: Provide Mini Game revenue data, including single-day total revenue, first-time paid user, payment penetration rate, etc.

User Portrait: Provide user portrait data for Mini Game, including user age, gender, region, terminal, and model distribution.

Noun Explanation

User: WeChat users who have used Mini Game, which can be judged by openid.

Page: Page of the Mini Program, represented by a page path, such as index, product/list.

Responded page: All pages of Mini Program accessed by the user can be called responded page.

Entry page: The page that the user first enters when opening the Mini Program is called the entry page. For example, the user enters the Mini Program from page A, jumps to page B, then A is the entry page, and B is not.

Exit page: The last page accessed by the user when leaving the Mini Program is called the exit page. For example, the user jumps from page A to page B, exits the Mini Program from page B, then B is the exit page and A is not

Scene: The scene when the user opens the Mini Game, for example, and the scene is a QR code when opening the Mini Program by scanning the QR code.

Access: Behavior of users browsing Mini Games.

Share: The behavior of users clicking on the menu inside or outside the Mini Game to share the game and its pages to friends.

New: When the user accesses the Mini Game for the first time, the user is called a new user.

Active: The user who has accessed the Mini Game during a period of time is called an active user.

Retention: A new or active user during a certain period of time who still uses the Mini Game after a period of time is called a retention user.

Event: A model for user behavior data collection and analysis in a custom analysis that represents a user's behavior.

Explanation of Indicators

Cumulative number of registered users: The cumulative number of users logged in history, and multiple visits by the same user are not counted repeatedly.

Number of active users: The total number of users accessing the Mini Game, and multiple visits by the same user are not counted repeatedly.

Number of newly registered users: The number of users logging in for the first time, and multiple visits by the same user are not counted repeatedly.

Duration of stay per person: Average total duration of stay at Mini Game per user, that is, the total duration of the game/the number of visitors.

Number of active users: The total number of users who log in to the Mini Game, and multiple visits by the same user are not counted repeatedly.

Number of newly registered users: The number of users logging in for the first time, and multiple visits by the same user are not counted repeatedly.

Number of paid users: The number of users who paid in the Mini Game, and multiple payments by the same user are not counted repeatedly.

Number of first-time paid user: The number of users who paid for the first time in the Mini Game, and multiple payments by the same user are not counted repeatedly.

Single-day total revenue: The total amount paid by all users in the Mini Game.

Single-day Android revenue: The total amount of all users paid in the Mini Game at Android platform.

Single-day iOS revenue: The total amount of all users paid in the Mini Game at iOS platform.

Single-day new paid user revenue: The total amount paid by the users who paid for the first time in the Mini Game.

Number of real-time visits: Real-time data processing synchronization can be delayed by up to 15 minutes, and only data used for published online version are counted.

Cumulative number of registered users: The cumulative number of users logged in history, and multiple visits by the same user are not counted repeatedly.

Number of active users: The total number of users accessing the Mini Game, and multiple visits by the same user are not counted repeatedly.

Number of visits: The total number of visits to the Mini Game. Each time the user opens the Mini Game is counted as once.

Number of newly registered users: The number of users logging in for the first time, and multiple visits by the same user are not counted repeatedly.

Duration of stay per person: Average total duration of stay at Mini Game per user, that is, the total duration of the game/the number of visitors.

Number of shares: The total number of times you shared the Mini Game.

Number of users who have shared: The total number of users who have shared the Mini Game, and multiple shares by the same user are not counted repeatedly.

New user retention: The proportion of the number of users accessing the Mini Game again on the Nth day (or week, month) after specific time among the number of users who newly accessed the Mini Game at the specified time (ie, accessed the Mini Game for the first time).

Active retention: The proportion of the number of users accessing the Mini Game again on the Nth day (or week, month) after specific time among the number of users who were active at the specified time (ie, accessed the Mini Game).

New paid user retention: The proportion of the number of users accessing the Mini Game again on the Nth day (or week, month) after specific time among the number of paid users who newly accessed the Mini Game at the specified time (ie, accessed the Mini Game for the first time).

Active paid user retention: The proportion of the number of users accessing the Mini Game again on the Nth day (or week, month) after specific time among the number of paid users who were active at the specified time (ie, accessed the Mini Game).

Single-day total revenue: The total amount paid by all users in the Mini Game.

Cumulative total revenue: The accumulative total amount of all users paid in the Mini Game.

Number of paid users: The number of users who paid in the Mini Game, and multiple payments by the same user are not counted repeatedly.

Number of first-time paid user: The number of users who paid for the first time in the Mini Game, and multiple payments by the same user are not counted repeatedly.

Penetration rate: The ratio of the average number of paid users, that is, the number of paid users on the day/the number of active users on the day.

Average paid user revenue: The average amount paid by paid user, that is, the amount of Mini Game revenue/the number of paid users of Mini Game.

Average user revenue: The average amount of payment per user, that is, the revenue of the Mini Game/the number of registered users of the Mini Game.

Down payment ratio: The proportion of the average number of first-time paid user among the number of paid users, that is, the number of users who paid for the first time/paid users.

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