1. All Service Accounts can view the entry for applying for the message template feature in **Feature** > **Add Feature Plug-in**, but only verified Service Accounts can apply for and obtain the permission to use message templates.
2. An Official Account should select 2 industries in which the Official Account serves, and can change the industries once each month.
3. An Official Account should call the existing templates in the template libraries of the selected industries.
4. Each account can use 25 templates at the same time.
5. Each account can call message templates up to 100,000 times per day, with no certain limit on the number of calls to a single template. (The default call frequency limit of APIs was increased from 10,000 times/day to 100,000 times/day on November 18, 2014, which can be viewed in the Developer Center on the Weixin Official Accounts Platform). When the number of followers of an account exceeds 100,000/1,000,000/10,000,000, the daily call limit of message templates will be increased, as indicated in the Developer Center on the Weixin Official Accounts Platform.

1. The template ID and the values of parameters in the template are required to call a message template.
2. The parameter values in the template must end with ".DATA"; otherwise, the parameters will be considered as reserved words.
3. The symbols "{{ }}" are kept in templates.

HTTP request method: POST
https://api.weixin.qq.com/cgi-bin/template/api_set_industry?access_token=ACCESS_TOKEN

{
    "industry_id1":"1",
    "industry_id2":"4"
}

HTTP request method: GET
https://api.weixin.qq.com/cgi-bin/template/get_industry?access_token=ACCESS_TOKEN

{
    "primary_industry":{"first_class":"Transportation and warehousing","second_class":"Express delivery"},
    "secondary_industry":{"first_class":"IT","second_class":"Internet|E-commerce"}
}

HTTP request method: POST
https://api.weixin.qq.com/cgi-bin/template/api_add_template?access_token=ACCESS_TOKEN

{
    "template_id_short":"TM00015"
 }

 {
     "errcode":0,
     "errmsg":"ok",
      "template_id":"Doclyl5uP7Aciu-qZ7mJNPtWkbkYnWBWVja26EGbNyk"
  }

HTTP Request method: GET
https://api.weixin.qq.com/cgi-bin/template/get_all_private_template?access_token=ACCESS_TOKEN

{	
     "template_list": [{
      "template_id": "iPk5sOIt5X_flOVKn5GrTFpncEYTojx6ddbt8WYoV5s",
      "title": "Bonus claiming notification",
      "primary_industry": "IT",
      "deputy_industry": "Internet|E-commerce",
      "content": "{ {result.DATA} }\n\nAmount to be claimed:{ {withdrawMoney.DATA} }\nTime of claiming:    { {withdrawTime.DATA} }\nBank information:{ {cardInfo.DATA} }\nTime of receiving:  { {arrivedTime.DATA} }\n{ {remark.DATA} }",
      "example": "You have submitted a bonus claiming application\n\nAmount to be claimed: xxxx CNY\nTime of claiming: 2013-10-10 12:22:22\nBank information: xx Bank (Last numbers: xxxx)\nTime of receiving: Expected at xxxxxxx\n\nIt is expected to be received by your bank card at xxxx"
   }]
}

HTTP request method: POST
https://api.weixin.qq.com/cgi-bin/template/del_private_template?access_token=ACCESS_TOKEN

 {
     "template_id" : "Dyvp3-Ff0cnail_CDSzk1fIc6-9lOkxsQE7exTJbwUE"
 }

{
   "errcode" : 0,
   "errmsg" : "ok"
}

HTTP request method: POST
https://api.weixin.qq.com/cgi-bin/message/template/send?access_token=ACCESS_TOKEN

      {
           "touser":"OPENID",
           "template_id":"ngqIpbwh8bUfcSsECmogfXcV14J0tQlEpBO27izEYtY",
           "url":"http://weixin.qq.com/download",  
           "miniprogram":{
             "appid":"xiaochengxuappid12345",
             "pagepath":"index?foo=bar"
           },          
           "data":{
                   "first": {
                       "value":"Purchase succeeded!",
                       "color":"#173177"
                   },
                   "keyword1":{
                       "value":"Chocolate",
                       "color":"#173177"
                   },
                   "keyword2": {
                       "value":"39.8 CNY",
                       "color":"#173177"
                   },
                   "keyword3": {
                       "value":"2014-9-22",
                       "color":"#173177"
                   },
                   "remark":{
                       "value":"Welcome to purchase more!",
                       "color":"#173177"
                   }
           }
       }

 {
    "errcode":0,
     "errmsg":"ok",
     "msgid":200228332
  }

   <xml> 
  <ToUserName><![CDATA[gh_7f083739789a]]></ToUserName>  
  <FromUserName><![CDATA[oia2TjuEGTNoeX76QEjQNrcURxG8]]></FromUserName>  
  <CreateTime>1395658920</CreateTime>  
  <MsgType><![CDATA[event]]></MsgType>  
  <Event><![CDATA[TEMPLATESENDJOBFINISH]]></Event>  
  <MsgID>200163836</MsgID>  
  <Status><![CDATA[success]]></Status> 
  </xml>

Parameters:



|  Parameter |  Description |
| --- | --- |
| ToUserName |  The Weixin ID of the Official Account |
| FromUserName |  The openid of the user receiving the message template |
| CreateTime |  Creation time |
| MsgType |  Message type (event) |
| Event |  The event is that the message template is sent |
| MsgID |  Message ID |
| Status |  Sending status (failed due to user's rejection) |



3. The XML pushed for a failed task due to other reasons:

Parameters:



| Parameter | Description |
| --- | --- |
| ToUserName | The Weixin ID of the Official Account |
| FromUserName | The openid of the user receiving the message template |
| CreateTime | Creation time |
| MsgType | Message type (event) |
| Event | The event is that the message template is sent |
| MsgID | Message ID |
| Status | Sending status (failed due to other reasons than user's rejection) |