# Features Overview

Weixin Mini Program Data analysis is a data analysis tool for Mini Program developers and operators, providing key metrics statistics, real-time access monitoring, custom analysis, etc. to help Mini Program product iterative optimization and operation.The main features include standard analysis of daily routine statistics, as well as custom analysis to meet the individual needs of the user.

# General analysis

Overview : Provides Weixin Mini Program key indicator trends and top page access data for a quick overview of Mini Program development.

Access analysis : Provides Weixin Mini Program data on the size, origin, frequency, length, depth, retention, and page details of users to specifically analyze new, active, and retained users.

Real-time statistics : Provides Weixin Mini Program real-time access to data to meet real-time monitoring needs.

User Profile : Provides user profile data for Weixin Mini Program, including user age, gender, region, terminal and model distribution.

# Indicator interpretation

# access

Cumulative number of visits : The number of users who have visited Weixin Mini Program in history.

New Visitors : The number of users who visit the Weixin Mini Program page for the first time, counting multiple visits by the same user.

Number of Open : The total number of times Weixin Mini Program was opened. The process by which a user opens a Mini Program to actively close or timeout the program is counted as one.

Number of visits : The total number of visits to the Weixin Mini Program page.Jumping between multiple pages and repeat visits to the same page count as multiple visits.

Number of visitors : The total number of users who visit the Weixin Mini Program page, counting multiple visits by the same user.

Average Length of Stay : The total length of time (in seconds) per user on a Weixin Mini Program page, i.e. total length of stay / number of visitors.

Average stay time : The total time (in seconds) spent on the Mini Program page on average every time Weixin Mini Program is opened, i.e. the total stay time / number of openings.

Average access depth : The average number of deduplicated pages accessed each time Weixin Mini Program is opened.

Number of Access Retention : Users who have access in this cycle and have access in the previous cycle (if daily granularity, users who have access on the same day and have access yesterday)

Number of visits backlogged : users who have been accessed in this cycle, who were not accessed in the previous cycle, but who have been historically accessed (for day-time granularity, users who were accessed that day and who were not visited yesterday, but whose history has been accessed)

# share

**** : The total number of times a Weixin Mini Program page was shared.

**** : The total number of people who have shared Weixin Mini Program pages, regardless of the number of times shared by the same user.

# Add to

Total Additions : The total number of users who added Weixin Mini Program to My Mini Program (minus the number of canceled additions).

Number of new additions : The number of new users added to my Weixin Mini Program yesterday compared to the day before.

**** : The number of users removed from my Weixin Mini Program (based on whether they were removed at the end of the day)

# Retain

New retention : The number of new users (i.e. the first time they access Weixin Mini Program-END]]) at a specified time, and the proportion of users who access the Mini Program again on the Nth day (or week or month after that).

Active retention : The proportion of users who are active (i.e. accessing Weixin Mini Program-END]]) at a specified time, and the number of users who re-access the Mini Program on the Nth day (or week or month) after that.

# Pay

Accumulated payment amount : As of yesterday, Weixin Mini Program historical non-confidential payment total accumulated amount.

Number of payments : Weixin Mini Program Number of successful non-secret payments.

Payment Amount : Weixin Mini Program Total amount of successful non-confidential payment.

Per-unit payment amount : The average amount of each non-confidential payment within Weixin Mini Program, i.e. the total amount of non-credentialed payment successful within the Mini Program / the number of Mini Program non-csecure payment successful.

The number of payments : Weixin Mini Program The number of successful non-secret payments within the same user will not be counted repeatedly.

Per capita consumption : Average number of payments made by users who complete non-confidential payments within Weixin Mini Program, i.e. number of successful non-credentialed payments in the Mini Program / number of those successful in Mini Program.

The number of users who pay for the first time : the number of users who complete payment within Weixin Mini Program for the first time on the same day, and the number of payments made by the same user is not counted repeatedly.

The number of re-purchases : The number of users who complete the payment within Weixin Mini Program for the first time on the same day, and the same user will not pay multiple times.

Number of payment conversions : The proportion of Mini Program openings that complete non-encrypted payment conversion within Weixin Mini Program, that is, the number of non-encryption payment successes within Mini Program / Mini Program opening times.

Payer Conversion Rate : The proportion of the number of Mini Program users who complete the non-encrypted payment conversion within Weixin Mini Program, that is, the number of successful non-encryption payments within Mini Programs / the number of open Mini Programs.

# page

Number of (page) visits : The total number of visits to the page.

(Page) Number of visitors : The total number of users who visit the page, counting multiple visits by the same user.

Average length of time (page) : The average length of time a user visits the page (in seconds), which is the total length of time / number of visits to the page.

(Page) Number of entry pages : Number of times that page is accessed as an entry page. For example, a user entering Weixin Mini Program from page A means that page A has + 1.

(Page) Number of exit pages : Number of times the page is accessed as an exit page. For example, if a user exits Weixin Mini Program from page B, the number of exit pages for page B is + 1.

(Page) Exit Rate : The percentage of visits to the page as an exit page, i.e. number of exit pages / visits.

(page) Number of shares : The total number of times the page has been shared.

(Page) Share number : The total number of people who share the page, the same user does not share repeatedly.

# Product Experience Analysis

Product Experience Analysis is a digital analysis tool that helps Weixin Mini Program increase the conversion rate of new, retained, and paid.It can visually restore the user operation scene, and accurately locate product interactive experience defects or functional bugs. Without the need for code burial, visual analysis methods such as heat graphs and session playback can quickly obtain intuitive and groundable analytical conclusions. See details