# Capabilities Profile
Data analytics capabilities will provide platform statistics, behavioral analytics models, BI data reports and other data analytics services to help Weixin Mini Program developers / merchants gain insights into operational data and more efficiently identify business issues and potential opportunities.
It is divided into the following sections:
| Functional plates | Features Description | Web end | Weixin Mini Program end |
|---|---|---|---|
| Data Barnacle | The ability to provide BI data reports, support Weixin Mini Program developers / businesses according to their own business needs, the formation of business team data reports | ✔ | ✘ |
| Platform data | Provide official statistics on the platform data, including access, retention, pages, transactions and other important indicators of concern in the operation process Weixin Mini Program | ✔ | ✔ |
| Image insights | Includes image insights such as basic graphics and label analysis to help merchants understand the group characteristics of their users. | ✔ | Part of Support |
| Behavior Analysis | Provide event analysis, funnel analysis, path analysis and other digital data analysis field common digital data analysis model, in-depth insight into Weixin Mini Program business data and user behavior | ✔ | ✘ |
| Operational Analysis | Standardized data analysis labels are provided for the e-commerce industry, the wine travel industry and the restaurant industry, and merchants can simply report relevant data according to the guidelines to form commonly used business labels. | ✔ | ✘ |
| Thematic analysis | For grayscale version, store delivery, etc. Weixin Mini Program business, provide corresponding thematic analysis Kanban | ✔ | ✘ |