Features Overview

Mini Program Data Analysis is a data analysis tool aimed at Mini Program developers and operators, helping the optimization and running of Mini Programs by providing key statistical indexes, real-time access monitoring, customized analysis, etc. The main functions include standard analysis of routine daily statistics and custom analysis to suit your requirements.

Regular Analysis

Overview: Provides information about trends in key indexes and top page access data, giving a quick summary of the Mini Program's development;

Access Analysis: Provides data on the scope, source, frequency, duration, depth, retention, and page details etc. of the Mini Program's user access. Specifically analyze the user addition, activity, and retention situation;

Real-time Statistics: Provides the Mini Program's real-time access statistics, satisfying the requirement for real-time monitoring;

User Portraits: Provides Mini Program user portrait data, including user age, sex, region, and mobile terminal and model distribution.

For details, refer to Regular Analysis

Customized Analysis

Customized Analysis: Configure custom reports to closely follow the behavior of users in the Mini Program and combine user attributes, system attributes, and event attributes to conduct agile and multi-dimensional event analysis and funnel analysis, satisfying your individual Mini Program analysis needs.

For details, refer to Customized Analysis

Definitions

User: A WeChat user who has used the Mini Program before (as determined by OpenID).

Page: A Mini Program page, expressed as a page path. For example: index, product/list.

Accessed page: All Mini Program pages accessed by a user can be referred to as accessed pages.

Entry page: When a user opens the Mini Program, the first page they access is the entry page. For example, if the user enters the Mini Program through page A and then jumps to page B, A is the entry page, and B is not.

Exit page: The last page a user accesses before leaving the Mini Program is the exit page. For example, if the user jumps from page A to page B and then leaves the Mini Program from page B, then B is the exit page, and A is not.

Scenario: This refers to the way the user opens the Mini Program. If they open the Mini Program by scanning a QR code, then the scenario is QR code.

Access: Refers to the user behavior of visiting a Mini Program page.

Add: Refers to the user behavior of adding the Mini Program to "My Mini Programs".

Share: Refers to the user behavior of touching a menu inside or outside the Mini Program to share it and its page with a friend.

Addition: When a user accesses a Mini Program page for the first time, this is referred to as user addition.

Active: Refers to whether a user has accessed the Mini Program in a period of time.

Stay time: Refers to the process that starts with the user opening a page in the Mini Program and ends with closing the Mini Program or timing out. Switching the Mini Program to the background, or displaying it at the top of your chats, does not count as staying in the Mini Program.

Retention: Divided into addition retention and active retention. Retention refers to a newly added user or an active user still using the Mini Program after a period of time.

Event: This is a user behavior data collection and analysis model used when conducting customized analysis. It indicates a certain user action.

Funnel: In customized analysis, this is a data analysis model composed of a series of events. It is used to analyze user conversion and churn (loss) at every step of the business process.

Index Explanation

Opens: The total number of times the Mini Program has been opened. The process of the user opening and then closing or timing out of the Mini Program counts as one open.

Accesses: The total number of times Mini Program pages have been accessed. Each time a user switches between pages or revisits a page, a new access is counted.

Unique user: The total number of users who have accessed a Mini Program page. A single user accessing multiple times is only counted once.

New users: The number of users who have accessed a Mini Program page for the first time. A single user accessing multiple times is only counted once.

Total adds: The total number of users who have added the Mini Program to "My Mini Programs", excluding those who have already canceled the add.

New adds: The number of users who newly added the Mini Program in the previous day.

Average stay time per user: The average length of time that each users stays in the Mini Program. Calculated as total stay time / unique users.

Average stay time per open: The average length of time spent in the Mini Program each time it is opened. Calculated as the total stay time / opens.

Average access depth: The average number of pages accessed each time the Mini Program is opened, excluding repeated access to the same page.

Entry page accesses: The number of times the Mini Program page that serves as the entry page is accessed. If a user enters the Mini Program through page A and then jumps to page B, then A is the entry page, and B is not.

Exit page accesses: The number of times the Mini Program page that serves as the exit page is accessed. If the user jumps from page A to page B and then leaves the Mini Program from page B, then B is the exit page, and A is not.

Exit rate: The proportion of accesses of the Mini Program's exit page. Calculated as exit page accesses / accesses.

Shares: The total number of times Mini Program pages have been shared.

Sharing users: The total number of users who have shared a Mini Program page. A single user sharing multiple times is only counted once.