# Summary

WeChat search, through open access, helps Weixin Mini Program merchants reach their target users and better provide services and content to users.

With access to WeChat search, merchants will gain the ability to search for brands, as well as the opportunity to search for goods and services:

· Brand search: Merchants need to provide necessary brand information, and users can search for brand names to directly reach merchants;

· Product Search: Products that plug into the Brand Search - Product module will have the opportunity to appear in search results for related product terms;

· Service Search: Services plugged into the Brand Search-Service module will have the opportunity to appear in search results for related service words.