In order to better use We Analytics for daily business data analysis and insight, it is recommended to understand the following basic concepts before using it.

# 1. Mini Program start

All business indicators of the Mini Program are based on the normal start of the Mini Program. Mini Program start, divided into the following 2 cases:

• Cold Start: If the user opens the Mini Program for the first time, or the Mini Program is opened again by the user after being destroyed, the Mini Program needs to be reloaded and started, that is, cold start.
• Hot Start: If the user has opened a Mini Program, and then open the Mini Program again in a certain period of time, at this time the Mini Program has not been destroyed, but from the background state into the foreground state, this process is a hot start.

Hot start time is usually very low. If you don't need a relaunch, it's almost instantaneous. If you need to reLaunch, the startup time is approximately equal to the time of a page switch.

Cold start time, because there will be resource loading, initialization and other related stages, coupled with the dependence on the current network environment of WeChat users, so the time is usually longer. It is recommended that the development team of the Mini Program optimize the start-up time as much as possible to avoid the user closing and exiting the Mini Program before the Mini Program is loaded, resulting in the loss of users.

Therefore, after the user clicks on the Mini Program, before the Mini Program is loaded, the user may close and exit the Mini Program in advance. If the user exits at this stage,The user is not included in the relevant active indicators of the Mini Program。

Related References

Mini Program operation mechanism:https://developers.weixin.qq.com/miniprogram/dev/framework/runtime/operating-mechanism.html

Small Program Start Process:https://developers.weixin.qq.com/miniprogram/dev/framework/performance/tips/start_process.html

wx.reLaunch：https://developers.weixin.qq.com/miniprogram/dev/api/Route/wx.reLaunch.html

# 2. Mini Program page

Mini Program pageThe concept is similar to that found in traditional web pages ofWeb Links, is an important concept in the development and operation of Mini programs, mainly composed of "page path" and "page parameters."

In general, the "page path" represents different functional modules, such as the home page, personal center, and product details page. "Page Parameters" control the specific content of the page.

If the Mini Program is developed by a third-party team, the front-end development colleagues in the development team can clarify the meaning represented by different "page paths."

# 3. User Activity Indicators

In the operation of the Mini Program, there are three active indicators that need attention.

# 3.1 Number of visitors

The number of deduplicated users accessing the current Mini Program in the current count cycle. The statistical caliber of the visit shall be subject to the completion of the Mini Program. Among them, the statistical caliber of the weight is determined by the user's OpenID. OpenID is the unique identity of that user under the current Mini Program.

It should be noted that in order to protect data security, the OpenID of the same WeChat user is different in different Mini programs and different Official Account message templates.

For example:

The OpenID in Mini Programs A may be obgHK5LXWYiFSW6DWQTvvV7y6kdw, and the OpenID in Mini Programs B is obgHK5Cqbph0uww_Sdztmktk9sdk, the two are inconsistent.

# 3.2 Number of open

With the exception of a few cases of hot start, each time the user hot start/A cold start is counted as one open. That is, the cumulative number of times the Mini Program is opened by the user during the current cycle.

A few of the above situations, mainlyPress the home button and then go back to the Mini Program、Back to the Mini Program after the lock screenEtc.

It can be simply understood that every time the user starts the Mini Program, there will be a unique session ID, and every hot start/Cold boot will refresh this session ID, and We analysis statistics the number of times the Mini Program is opened based on this session ID.

# 3.3 Number of pages visited

The total number of visits to the Mini Program page during the current statistical period. Multiple page jumps and repeated visits to the same page count as multiple visits.

The same page refers to the "page path" and "page parameters" exactly the same Mini Program page

# 4. Mini Program access scenario

# 4.1 Concept Brief

The Mini Program access scene is the most important basic concept in the Mini Program business process, which represents where, what path, and how WeChat users open and access the current Mini Program inside and outside of WeChat.

As of the end of October 2023, there are 151 Mini Program scene values that have been online and have not been abandoned.

Related References

Scene Value Get:https://developers.weixin.qq.com/miniprogram/dev/framework/app-service/scene.html

List of Scene Values:https://developers.weixin.qq.com/miniprogram/dev/Reference/scene-list.html

# 4.2 Scene value system

For better help Mini Program developers/Merchant analysis and attribution of visits across channels/The proportion of payment, in the We analysis, the access scenario of the Mini Program will be clustered according to the 3-tier architecture, and the 11 major channels will be dismantled.(The Level One Scene)。

Where the first-level scene and the second-level scene are clustered scenes, they will have the same attribute/Feature access scenarios are merged together, and the three-level scenario is the original scenario. The access scenarios contained in each channel are as follows:

# 4.3 Update record

The following update nodes refer to the We analysis that can view the scenario access/Time nodes of the transaction data.

Some scenes may have relevant data for the scene before the following date due to closed beta and other reasons. Small businesses/Developers are available through wx.getLaunchOptionsSync()Get it yourself.

• **13 October 2023: ** Add the following 8 scene values

  • [1254] found Mini ProgramService dynamics
  • [1256] PC End PanelRecently Used
  • [1257] PC End PanelMy little program.
  • [1258] PC End PanelOptimized for the computer.
  • [1259] PC End PanelSmall Mini game Zone
  • [1260] PC End PanelRecommended for use on the computer side
  • [1272] Found gameServices tab
  • 1273 found Mini ProgramCommonly used Mini programs

• **25 April 2024: ** Add the following 26 scene values

  • [1265] Small Program Screenshot Details Page
  • [1266] Mini Program screenshot Long press the half-screen entrance
  • [1267] Small Program Screenshot Session Corner Marker
  • [1218] WeChat keyboard preview
  • [1219] WeChat Channels live room "one click on the car"
  • [1220] Discovery Page Equipment Card
  • [1225] Audio and Video Call
  • [1226] Chat Messages Open the Mini Program after the device is turned on
  • 【1244】#Tag search results page
  • 1255 Page foundMycard Open the Mini Program
  • [Official Account message template] - Commission merchandise card
  • [1278] found Mini ProgramDiscover Mini Program
  • [1279] found Mini ProgramDiscover Mini Program - Collection Page
  • [1280] Task BarTop Search Box - Search Suggestions
  • [1281] Task BarTop Search Box - Discover Mini Program
  • [1286] Plaintext URL Scheme
  • Official Account message template
  • [1292] Found Mini ProgramDiscover Mini Program - POI Details Page
  • 1293 found. Mini ProgramSkit Card Chase Page
  • [1295] Search Advertisingtaskbar - Search Entrance - Discover Mini Program
  • [1296]WeChat Channels - Paid Skits Bubble
  • [1297] found Mini Programsearch - Discover Mini Program
  • [1298] Task Barsearch - Discover Mini Program - Collection Page
  • [1299] Task Barsearch - Discover Mini Program - POI Details Page
  • 1300 found. Mini Programsearch - Discover Mini Program - Collection Page
  • 1301 found Mini Programsearch - Discover Mini Program - POI Details Page

# 4.4 Scene anomaly record

• [Report] 2023 XX-1053 scene
  • Scenarios involving:[1053] Found SearchSearch Results Page
  • Date of Exception: October 2021 events
  • Date of Repair: 2023/6/9 Friday
  • Description of Anomalies: The scene was misreported at the bottom(Misstatement)
  • Anomalous Effects: In some cases, the search scenario value is accessed, which is incorrectly reported as 1053. For example, iOS should have reported 1106 scenes, but misreported 1053.
  • Related Remarks: The overall search scene visits are correct, and only some of the original scenes are abnormal.
• 202307-1038 Scenario
  • Scenarios involving:[1038] Other Small Programs Return
  • Date of Exception: July 2023 events
  • Date of Repair: 2023/11/13 Monday
  • Description of Anomalies: The scene was misreported at the bottom(to overstate)
  • Anomalous Effects: Some Mini programsThis sceneVisits are higher than the real situation
  • Related Remarks: The fix relies on the client version of WeChat users. IOS 8.0.43 and Android-8.0.42 data restored as of repair date