In order to better use We Analytics for daily business data analysis and insight, it is recommended to understand the following basic concepts before using it.

# 1. Weixin Mini Program Start

Weixin Mini Program All business indicators are based on the Mini Program after normal start. The Mini Program starts in the following two situations:

• Cold start: If the user opens it for the first time, or Weixin Mini Program is opened again by the user after destruction, the Mini Program needs to be reloaded to start, that is, cold start.
• Hot Start: If the user has already opened a Weixin Mini Program-END]] Mini Program and then opens the Mini Program again within a certain amount of time, the Mini Program is not destroyed but simply goes from the background state to the front state, this process is hot start.

The thermal startup time is usually very low. If you don't need a relaunch, it's almost instantaneous. If you need to reLaunch, the startup time is approximately equal to the time of a page switch.

Cold start time, because there will be resource loading, initial phase, coupled with dependence on the user's current network environment, so the time is usually longer.It is recommended that the Weixin Mini Program development team optimize the startup time as much as possible to avoid the user shutting down the Mini Program before the Mini Program is loaded, resulting in user loss.

Therefore, after the user clicks Weixin Mini Program, before the Mini Program is loaded, the user may close the Mini Program in advance. If the user quits at this stage, the user is not counted in the relevant activity indicator of the Mini Program .

Related References

Weixin Mini Program Operational mechanism: https://developers.weixin.qq.com/miniprogram/dev/framework/runtime/operating-mechanism.html

Weixin Mini Program Start-up process: https://developers.weixin.qq.com/miniprogram/dev/framework/performance/tips/start_process.html

wx.reLaunch： https://developers.weixin.qq.com/miniprogram/dev/api/route/wx.reLaunch.html

# 2. Weixin Mini Program Page

The concept of "Weixin Mini Program page" is similar to "web link" in a traditional web page, and is an important concept in Mini Program development and operations, consisting mainly of "page path" and "page parameters."

Typically, a "page path" represents a different functional module, such as a home page, a personal center, and a product detail page. Page parameters control the specific content of the page.

If Weixin Mini Program is developed by a third-party team, you can make clear to your front-end development colleagues in the development team what different "page paths" mean.

# 3. Indicators of user activity

In the Weixin Mini Program business, there are 3 active categories of indicators that need to be concerned about

# 3.1 Number of visits

The number of deduplication users accessing the current Weixin Mini Program during the current count cycle. The statistical level of access is determined by the completion of the Mini Program startup. Among them, the statistical caliber of the weight is determined by the user's OpenID. OpenID is the unique identity of that user under the current Mini Program.

It should be noted that in order to ensure digital security, the same WeChat user, in different Weixin Mini Program, different Official Account OpenID is different.

For example:

The OpenID in Weixin Mini Program A is obgHK5LXWYiFSW6DWQTvvV7y6kdw, and the OpenID in Mini Program B is obgHK5Cqbph0uww_sdZTMkTk9sdk,

# 3.2 Number of times it was opened

With the exception of a few cases of a hot start, every hot start / cold start by a user is counted as one open.That is, the cumulative number of times that Weixin Mini Program is opened and accessed by users in the current cycle.

The above small part of the situation, mainly "press the home button and then back to Weixin Mini Program," "lock screen and then back to the Mini Program" and so on.

This can be simply understood as each time a user starts Weixin Mini Program, they have a unique session ID, which is refreshed every hot / cold startup, and We Analytics counts the number of Mini Program openings based on this session ID.

# 3.3 Number of pages visited

The total number of visits to the Weixin Mini Program page by visiting users in the current statistical cycle.Jumping between multiple pages and repeat visits to the same page count as multiple visits.

The same page refers to the "page path" and "page parameters" exactly the same Weixin Mini Program page

# 4. Weixin Mini Program Access scenario

# 4.1 Concept Brief

Weixin Mini Program Access scenario is the most important basic concept in the application business process, representing WeChat where, where and how a user opens and accesses the current Mini Program inside or outside WeChat.

By the end of October 2023, there are 151 scenarios that have been online and not abandoned.

Related References

Scene value acquisition: https://developers.weixin.qq.com/miniprogram/dev/framework/app-service/scene.html

Scenario value list: https://developers.weixin.qq.com/miniprogram/dev/reference/scene-list.html

# 4.2 Scenarios Value System

For better help, Weixin Mini Program Developers / merchants analyze and attribute the percentage of visits / payments under various channels. In We Analytics, the access scenarios of the Mini Programs are grouped according to a three-tier architecture, broken down into 11 major channels (i.e., Tier 1 scenarios).

A primary scenario and a secondary scenario are cluster scenarios that merge access scenarios with the same attributes / characteristics, and a tertiary scenario is the original scenario. The various channels contain access scenarios as follows:

# 4.3 Update records

The following update nodes refer to the time nodes at which access / transaction data for this scenario can be viewed on the We analysis.

Some scenarios due to private testing and other reasons, some Weixin Mini Program may have relevant data for that scenario before the dates below.Mini Program vendors / developers can get their own through wx.getLaunchOptionsSync ().

• 13 October 2023: Added the following 8 scenario values

  • [1254] Discovery · Weixin Mini Program | Service Dynamics
  • [1256] PC End Panel | Recently Used
  • [1257] PC End Panel | My Weixin Mini Program
  • [1258] PC Side Panel | Optimized for PC
  • [1259] PC End Panel | MiniGame Zone
  • [1260] PC Side Panel | Recommended for use on the computer side
  • [1272] Discovery · Games | Services tab
  • [1273] Weixin Mini Program | Common Small Programs

• 04 / 25 / 2024: Add the following 26 scenario values

  • [1265] Weixin Mini Program Screenshot details page
  • [1266] Weixin Mini Program Screenshot Long press half screen entrance
  • [1267] Weixin Mini Program Screenshot session corner mark
  • [1218] WeChat Keyboard preview
  • [1219] WeChat Channels Live Stream "One-click Access"
  • [1220] Discover Page Equipment Card
  • [1225] Audio and Video Calls
  • [1226] Chat message opens when device opens Weixin Mini Program
  • [1244] # tag Search results
  • [1255] Found page "my" card open Weixin Mini Program
  • [1261] Official Account Article - Credit card
  • [1278] Discover Weixin Mini Program | Discover Mini Program
  • [1279] Discover · Weixin Mini Program | Discover Mini Program - Collection Page
  • [1280] Taskbar | Top Search Box - Search suggestions
  • [1281] Ren Wu Lan | Top Search Box - Found Weixin Mini Program
  • [1286] Plaintext URL Scheme
  • [1287] Official Account Skit patch
  • [1292] Discover · Weixin Mini Program | Discover Mini Programs - POI details page
  • [1293] Discover · Weixin Mini Program | Skit Card Track Page
  • [1295] Search Advertising | Ren Wu Lan - Search Entrance - Discover Weixin Mini Program
  • [1296] WeChat Channels - Paid Short-Form Bubble Content
  • [1297] Discovery · Weixin Mini Program | Search - Discovery Mini Program
  • [1298] | Search - Find Weixin Mini Program - Collection Page
  • [1299] POI Details Page Weixin Mini Program - POI Details Page
  • [1300] Discovery · Weixin Mini Program | Search - Discovery Mini Program - Collection Page
  • [1301] Discovery · Weixin Mini Program | Search - Discovery Mini Program - POI Details Page

• 25 April 2025: Added the following 11 scenario values

  • [1305] Official Account Play end page opens Weixin Mini Program
  • [1306] Official Account Skit Fixed Anthology Portal Opens Weixin Mini Program
  • [1261] Official Account
  • [1287] Official Account Skit patch open Weixin Mini Program
  • [1311] Official Account Open MiniGame CPS card
  • [1301] Found - Weixin Mini Program - Search for "Found Mini Program" poi details page Open Mini Program
  • [1296] WeChat Channels: Paid Short-Form Video Bubbles Open Weixin Mini Program
  • [1184]WeChat Channels - Weixin Mini Program link
  • [1193] WeChat Channelsprofile Weixin Mini Program
  • [1219] WeChat Channels Live Stream MiniGame Quick Access Button
  • [1196] Personal status open Weixin Mini Program

# 4.4 Record of scenario anomalies

• [Report] 2023 XX-1053 scene
  • Related scene: [1053] Discover · Soyi Soyi | Soyi Soyi Soyi Soyi
  • Abnormal date: October 2021
  • Repair date: Friday, 6 / 9 / 2023
  • Exception Description: This scenario was reported in error (misstatement)
  • Abnormal effect: In some cases, the search scenario value access will be false positive to 1053.For example, the iOS side should report the scene of 1106, but the false alarm is 1053.
  • Related Remarks: The overall search scenario access is correct, only part of the original scenario attribution is abnormal
• [Reported] 202307-1038 Scene
  • Scenario involved: [1038] Other Weixin Mini Program Return
  • Abnormal date: July 2023
  • Repair date: Monday 11 / 13 / 2023
  • Exception Summary: The scene was reported incorrectly (overreported)
  • Anomalous effects: Part Weixin Mini Program This scenario The number of visits is higher than the real situation
  • Related Notes: This fix relies on the WeChat user's Guest Version.Since the repair date, iOS-8.0.43 version, Android-8.0.42 version of the data is back to normal