In addition to the common rejection of this WeChat Mini Program platform, developers should also comply with theWeChat Mini Program Platform Terms of ServiceAnd relevant rules and norms announced by Tencent.

# 1. Account Basic Information

# 1.1 Mini Program name, profile, logo, service scope, service label, account basic information text shall not:

(1) Infringement of the rights and interests of others (copyright, trademark, portrait, reputation, etc.). Including, but not limited to, the use or inclusion of brands or trademarks, logos and other content that does not belong to the main body of the Mini Program or similar content, information, special corner marks. Example: Check whether the name and introduction contain the interests of the Mini Program that are not part of the account.

(2) Words that contain commercialized terms, popular mini program names, "national level," "highest level" and other words explicitly prohibited by the new advertising law or other unrelated words.

(3) Contains political, pornographic, sensitive, violent, bloody, terrorist, other national laws and regulations prohibited words and illegal content.

# 1.2 Special rules

# 1.2.1 Small Program Name and Description:

(1) The brief introduction of the Mini Program must clearly introduce the function points of the Mini Program, and cannot use vague word meaning expressions, such as: the Mini Program is designed to improve the user's life taste, and the Mini Program is intended to improve the shopping experience of the user. Example: in the introduction to extract the Mini Program several functional points.

(2) The meaning of the information expressed in the name and introduction must be related, consistent, and should be consistent with the actual function provided, and do not contain search hot words unrelated to the function. Example: Mini Program names or spin-off terms can be found in the introduction.

(3) The name of a Mini Program cannot be named after a generalized inductive category such as telephone, email, calendar, mini games, general game name categories such as landlords, mahjong, or other common and non-identifying words. Example: A name is not a single word, it must be a combination of more than two words, and when it is not possible to judge, the auditor can judge subjectively.

# 1.2.2 Mini Program avatar logo:

(1) When the Mini Program avatar logo is not clear enough, it will not be passed. Example: Unable to see, distinguish, and recognize elements contained in a picture, such as text, objects, shapes, etc.

(2) The Mini Program avatar logo should be consistent with the name and profile.

(3) The mini program avatar logo shall not contain official brand logos such as Tencent and WeChat.

# 1.2.3 Scope of Services and Service Labels of Mini Programs:

The service label set by the Mini Program shall be consistent with the selected service scope. The label must not exceed the scope of the service. Example: The scope of service is housekeeping, and the service label is gourmet.

# 2. Service Category Audit

Service category refers to the developer according to the type of service provided by the Mini Program and the service content involved, in the table of classification and grading provided by the platform to select the corresponding industry range.

# 2.1 The categories of Mini programs should be consistent with the services they provide.

2.1.1 The core content of the page corresponding to the Mini Program service category must be consistent with that category.

2.1.2 Must ensure that the user can use the service category on the page, not hidden, not for multiple jumps.

2.1.3 You need to carefully choose the service category according to the actual scope of service, once you choose the game category, the category will not be modified to change to other Mini Program categories.

# 2.2 The service category links of the Mini Program are used normally, and there is no violation of laws or regulations or non-compliance with the relevant agreements signed with Tencent, and the relevant rules and norms announced by Tencent.

Example:

（1） The page link for the Mini Program service category does not open properly.

（2） The page link corresponding to the Mini Program service category loads illegal information.

（3） The page links corresponding to the service category of the Mini Program load malicious and pornographic advertisements.

（4） The page link corresponding to the service category of the mini program loads the content that infringes the rights and interests of othersWords that contain commercialized terms, popular small-picture names, "national," "highest-level" or other unrelated words that are prohibited by new advertising laws, do not contain political, pornographic, sensitive, violent, bloody, terrorist, other words prohibited by other national laws and regulations, and other illegal content.

# 3. Small Program Overall Audit Rules

# 3.1 Mini Program basic function audit specification

3.1.1 The function points actually provided by the Mini Program need to be consistent with the brief introduction of the Mini Program. Example: Features include, but are not limited to, feature points distilled in the profile

3.1.2 All the service category functions provided by the Mini Program must be reflected in the home page of the Mini Program, that is, the homepage of the Mini Program must be directly accessible or reach all the service category pages submitted in this document 2 (service category review) after 2 clicks.

3.1.3 The services actually provided by the Mini Program must not fall within the scope of services that have not yet been opened. It should not exceed the scope of the open category library of the Mini Program platform.

3.1.4 If there is a hidden or paid function in the Mini Program (such as a restricted function point such as visible only by up-to-play, visible only to members), the implementation of the function must not contain pornography, violence, political sensitivity, or other illegal content, and the test number provided by the developer must be able to fully present and experience the function.

3.1.5 The function of the Mini Program should be of use value, not too simple, example: only one page, only one button

3.1.6 Without the authorization of Tencent, it is not allowed to provide the same or similar functions as the WeChat client in the mini program. Example: The mini program function cannot include WeChat Moments, messages in bottles, etc.

3.1.7 Third party Mini Programs are not allowed to be displayed and recommended without permission or authorization from Tencent. Example: Can't do Mini Program navigation, can't do Mini Program link push each other, Mini Program leaderboard, etc.

3.1.8 The use of the function of the Mini Program is not conditional on the attention or use of other numbers. Example: When you use the A Mini Program, you must use the B Mini Program at the same time

# 3.2 Mini Program page content audit specification

3.2.1 There are inducements in the content of the Mini Program, including but not limited to inducing sharing, inducing adding, inducing following of Official Account message template, inducing downloading, etc. The Mini Program requires users to share, add, follow or download the Mini Program, and contains explicit or implied copy, Small programs such as pictures, buttons, floating layers, pop-up windows, etc., Mini programs that induce users to share and spread through the temptation of interests, Mini programs that use exaggerated words to coerce and lure users to share, and those that force or induce users to add Mini programs will be rejected.

3.2.2 The page content of the Mini Program is mainly for marketing or advertising purposes (such as containing blank advertising space, investment promotion advertising, etc.), and will be rejected.Example: Floating floating ads, more than 50% of ads displayed on pages containing features used, ad blocking function.

3.2.3 In the page content of the Mini Program, there are rumors that mislead users, cause user fear, seriously damage the user experience or damage the interests of users, etc., will be rejected.

3.2.4 In the page content of the Mini Program, there can be no test contentExamples: fortune telling, drawing lots, horoscopes, etc.

3.2.5 The page content of the Mini Program cannot contain false or fraudulent content, including but not limited to fake red envelopes, fake activities, promotion or sale of goods that infringe on the legitimate rights and interests of others, counterfeiting Tencent Officials or others' businesses, and other content and services that may cause confusion among WeChat users.

3.2.6 The page of the Mini Program must not contain content such as the dissemination of harassment information, advertising information and spam information.

3.2.7 The pages of the Mini Program shall not contain content that may violate any form of service agreement, platform agreement, and functional agreement signed with Tencent.

3.2.8 Those who publish, transmit, transmit, store in violation of national laws and regulations or contain the following information content will be rejected:

&emsp&emsp3.2.8.1 Those who oppose the basic principles set forth in the Constitution, endanger national security, divulge state secrets, subvert state power or undermine national unity Small Programs Damaging National Honor and Interests

&emsp&emsp3.2.8.2 Any Mini Program with false or fraudulent content will not be approved.

&emsp&emsp3.2.8.3 Any small procedure that convokes, promotes, incites to commit a crime or clearly infringes on social good manners and customs shall not be adopted

&emsp&emsp3.2.8.4 Any Mini Program containing content prohibited by laws or regulations will not be approved

&emsp&emsp3.2.8.5 If the content of the Mini Program contains anti-government, anti-social or non-mainstream political behavior, or contains inflammatory political speech or content prohibited by national laws, or contains information that spreads rumors, disturbs social order, or undermines social stability, it shall not be adopted.

&emsp&emsp3.2.8.6 The content of Mini programs must not contain pornographic material (i.e., a clear description or display of sexual organs or sexual behaviors designed to stimulate lust, without regard to aesthetics), or contain information that is suspected of promoting and disseminating obscene and pornographic content, including exposed pictures, teasing content, etc., or contains information that contains illegal pornographic transactions

&emsp&emsp3.2.8.7 The content of the Mini Program must not contain content that incites ethnic hatred, ethnic discrimination, undermines national unity, undermines national religious policies, or promotes cults and feudal superstition.

&emsp&emsp3.2.8.8 The content of the Mini Program may not contain images showing people or animals being killed, Realistic pictures of maiming, shooting, stabbing or other injuries, depictions of violence or child abuse, or content that promotes violence or blood, or contains information that insults or defames others or infringes on the legitimate rights and interests of others will be rejected

&emsp&emsp3.2.8.9 The content of Mini programs cannot contain gambling, prize-winning betting and sweepstakes. Small programs providing game-category services may not induce users to participate by directly investing in fiat currency or virtual currency if they offer virtual props and value-added services through random sweeping.

&emsp&emsp3.2.8.10 The content of the Mini Program shall not include content that induces minors to violate public morality, violate laws and commit crimes, and content that impairs minors' physical and mental health.

3.2.9 The pictures in the mini program cannot contain advertisements, web addresses or false content.

3.2.10 Before a Mini Program publishes, sends or transmits any content on behalf of a user, it must obtain the express consent and authorization of the user.

3.2.11 The service provider of the Mini Program must provide measures to filter inappropriate content. Example: Set up measures to filter out words suspected of violating laws and regulations such as pornography and gambling.

3.2.12 There can be no misleading or erroneous implication in the Mini Program page that Tencent has any cooperation with the Mini Program. Investments, endorsement of relationships, such as misleading and falsely implying that Tencent is the operator of the Mini Program, or misleading and wrongly imply that Tencent in any way endorses its quality, service or partnership with it when the Mini Program is not in fact operated for Tencent.

# 3.3 Availability and Integrity

3.3.1 The submitted Mini Program must be a finished product, open, running, and not a beta version. Examples: Unrunnable, crash, flashback, button not responding, incomplete text representation, etc.

3.3.2 Itself will crash, or the Mini Program will cause the WeChat client to crash, will be rejected.

3.3.3 Mini Programs with serious bugs (such as unable to add and open, unable to return and exit, severe stuttering, etc.) will be rejected.

3.3.4 If there is an account system in the Mini Program, you need to provide a test number, including an account and password (you can experience all functions).

# 3.4 User privacy and data security

3.4.1 In the collection and use of any data of the user, the user must be clearly informed of the purpose of the data, ensure that the user's express consent and authorization, and should be used reasonably within the scope of the user's consent and authorization. After the user logs off the account, the relevant data shall be deleted accordingly. Data includes, but is not limited to, obtaining geolocation, user address book, user mobile phone number, etc.

3.4.2 You may not request or induce a user to enter a WeChat user's username or password on any page of the Mini Program.

3.4.3 The search Mini Program feature must not be added to the Mini Program.

3.4.4 No sale, transfer, trade, unauthorized disclosure or leakage of user data collected from the Page or privately through the Mini Program is permitted.

3.4.5 Do not display user related data, such as avatars, nicknames, etc. without the user's authorization.

3.4.6 Mini Programs must not require users to reduce the security of the mobile operating system (such as requiring iPhone User jailbreak, Android UserROOT After that, you can use the relevant functions.

3.4.7 If the Mini Program has the function of tracking the geographical location of the user, it must provide the function and clear instructions to opt out of the location tracking.

# 3.5 Technology to achieve standardization

3.5.1 Need to provide Mini Program documentation and instructions

3.5.2 Prohibit the automatic playback of video, music, voice and other multimedia

3.5.3 Programs that install or run other executable code will be rejected

3.5.4 Illegally loading or updating code will be rejected

3.5.5 If the Mini Program has an account system, it must provide an "opt-out" account option that works properly and is easy to find.

# 3.6 UI specification

3.6.1 Compliance with WeApp UI specification

3.6.2 The floating layer and popup window in the Mini Program page can be closed

3.6.3 The interface of the Mini Program must comply with the appearance and function of WeChat, and must not provide product experience that changes the appearance and function of WeChat.

3.6.4 The interface of the Mini Program must not mimic a system notification or warning to induce a user to click.

3.6.5 Mini Programs avatar logo needs to use a transparent or colored background. If you use a white background, use colored borders.

3.6.6 If the relevant laws and regulations stipulate that the interface for providing services must be marked with special information, it shall be clearly marked. For example, small games must indicate the approval number of the game, the online game publication number and the copyright registration number at the beginning of the game, and the full text of "Health Mini game Advice" and so on.

WeChat team