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微信公众号消息first对象颜色无效,是因为first不支持颜色显示吗?

{"touser":"xxxx","mp_template_msg":{"appid":"xxxx","template_id":"xxxxxxxxxxxxxxxxxx","url":"","miniprogram":{"appid":"xxxxxxxx","pagepath":"xxxxxxxx/pages/enter/index?e=DEV&act_id=1002"},"data":{"first":{"value":"您好,您的礼品福利已送达可直接领取\r\n","color":"#38a838"},"keyword1":{"value":"云票儿专属福利礼品\r\n","color":""},"keyword2":{"value":"2020年02月21日\r\n","color":""},"keyword3":{"value":"","color":""},"remark":{"value":"Champion新年专享,车主大礼包,0元领全棉时代29.9出行礼包,加油宝200元礼包,安踏100元优惠券!","color":"#38a838"}}}}

本来设置颜色为 #38a838 实际效果显灰

搜索相关问题是有人说到PC不支持 "first"标签,我这边使用的是手机端微信

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