https://developers.weixin.qq.com/doc/offiaccount/Message_Management/Service_Center_messages.html

{
  "touser": "OPENID",
  "msgtype": "msgmenu",
  "msgmenu": {
    "head_content": "您对本次服务是否满意呢? ",
    "list": [
      {
        "id": "101",
        "content": "满意"
      },
      {
        "id": "102",
        "content": "不满意"
      }
    ],
    "tail_content": "欢迎再次光临"
  }
}

显示如下：