# Template Messaging Operating Standard

Dxplaination: Service Account subscription notification function opens grayscale test, template message ability can be used normally

A template message is used to help Service Account make business notifications. It is the developer that sets parameters in the template content (parameters must start with "{ {" and start with ".DATA} }"Ends," and assigns a value to these parameters and sends a message when called. The positioning of template messages is a notification message triggered by the user, and it is not allowed to actively send messages to the user without any action or without the user's consent to receive them. A service number can only select a template in the template library according to its industry category. If you don't have the template you want in the template library for the time being, then please read the following carefully to help fill the template library by contributing new templates for your industry if you meet the requirements.

I. Template messages are currently allowed

The allowed template messages must be those that the user has accepted the service provided by the account subject, and users are strictly prohibited from pushing template messages to them without accepting the service. The premise of sending template messages is that the content does not involve advertising marketing harassment of the user, and severe penalties will be imposed upon the content found to involve marketing harassmanship.

1 Service instant notification class message template

Such template messages are instant, pushing a template message to the user instantly after the user triggers an event activity and informing the user of the corresponding content. Such template messages are as follows:

Information change notification, instant government service notification, receipt of items (including virtual categories), consumer transaction notification, check-in notification, status notification, login reminder notification, and other instant notifications triggered by some users.

2 Messages Template for Major Public Services

Such template messages are warning, and governments and qualified entities can send a significant level of disaster warning that could endanger life.

2. Template messages are not allowed to be sent at present

  1. Suspected advertising marketing message template Such template messages are of an advertising marketing nature and have the intention of inducing users to spend. Examples of such template messages include the following:

Some marketing notices involving consumption are notices such as consumer benefits notices, shopping return notices notices and merchandise price reduction notices as well as merchandise reminder notices.

  1. Group distribution promotion class message template

Such templates violate the template message interface usage specification, where a user pushes a template message without accepting the service, such as the following:

Course reminder notifications, vehicle travel notifications, weather announcement notifications, article updates notifications, etc., some users do not receive notifications that are expected and cause relevant complaints from users.

  1. Sending too often, and has a tendency to harass users.

Such template messages have the nature of harassment and disgust. Examples of such template messages are as follows:

Excessive frequency of expiration alert notifications, excessive frequency of payment alert notifications; excessive Frequency of message alert notifications and subscription alert notifications can harass users' message notifications.

  1. Messages Templates involving red envelopes, coupons, coupons and vouchers, member cards and points

Because such template messages are easy to use for marketing purposes, they will not be allowed to be sent in the future and applications for such templates will not be passed. At present, the templates existing in the library are not being processed for the time being, and a follow-up processing specification will be released.Please access WeChat card voucher to achieve coupons, cards, points related functions.

  1. Templates suspected of sending marketing promotional content in some locations in a template message that is not related to the main content of the message to induce users to click and reply, including but not limited to fraudulent, false, transactional disputes and other information.

Note: If there are currently templates in the template library that are contrary to the specification, please apply this specification. In the future, templates that do not comply with the specification will be strictly reviewed and cannot be added to the library. If you are still using a template that does not conform to the specification in the library, the operator should cancel use and delete the template as soon as possible;Upon detection, the Service Account account will be subject to marketing filtering, cascading template message transition capability blocking, and cascading template messaging interface blocking to blocking based on the level of the violation.

Click here to view violation cases

III. Template audit criteria

  1. Meet the requirements in the above-mentioned allowed template messages
  2. The format is correct, the template is in the standard format Keyword 1: { {keyword1.DATA} } Keyword 2: { {keyword2.DATA} } Keyword 3: { {keyword3.DATA} }
  3. Contents: 1 Titles and keywords with brands or company names that are not industry generic cannot be passed. These include, but are not limited to: notice of service from a company, notice of purchase of a merchandise, etc. 2 The title cannot be punctuated or other special symbols and must end with "notification" or "reminder" otherwise it cannot pass. Including not limited to: collect red envelopes! Weather Alert!
    3 Easy to use as a group post. Templates that don't briefly describe specific service behavior or use scenarios can't pass. Included but not limited to: administrator class notifications, bulletin class notifications and system notifications. 4 Template that is prone to harassment of users and sends more frequently cannot pass Included but not limited to: update class notifications, response class notifications and interactive class notifications. 5 Promotional promotional and marketing templates cannot pass Including but not limited to: red envelope notifications, coupon notifications, event notifications, points notifications, rewards notifications. 6 A similar template already exists in a template library that does not pass

IV. Filling out the rules

When the template message is filled out, the following rules must be strictly observed, otherwise it will not be approved:

  1. The content of the template cannot exceed 200 characters in length and must have at least 10 fixed words or punctuation.
  2. In the template content, the parameters can be assigned at the time of sending. The parameters must start with "{ {" and start with ".DATA} }"End).
    3 The content example is a copy of the template content after the parameters in the template contents are given examples separately, and must be strictly filled in to help the auditor understand the purpose of the template in detail.
  3. The old template style can only be added by parameters“\n'to achieve a line change, so it is generally recommended to stick the parameter close to the line and use 'if needed'\n”Change your employer by yourself. With this technique, you can make the scalability of your template messages very strong.
  4. The middle of the template content must be a combination of 2 to 5 "Keyword Name: Keyword Content Parameters" (Chinese characters) so that it appears optimally experienced in the WeChat client.
  5. Parameters that are directly linked together should be simplified into one to avoid too complex template content, because content assigned to two parameters can be simplified to one parameter.
  6. In order to maintain industry genericity, template titles and template content are not allowed with keywords such as brands to avoid affecting genericity.

V. Rules of Punishment

Principles for determining violations

  1. The behavior of sending templates:

1 Template messages cannot be actively sent to recipients who have not received the service.
Example: A user who is merely concerned with Service Account without any interaction with the service number and its entity, but unreasonably receives a template message from the service number, is a violation.
2 Template messages should not be sent too often to harass the recipient.
Example: A user clicks the custom menu of Service Account once or other trigger actions, and receives 3 or more duplicate template messages in a row, which is a violation.
3 Template messages must not be used as a referral tool to send out harassing messages.
Example: Service Account has no specific actual service, and it is a violation of the law by sending harassment messages to Weixin Mini Program.

  1. The content of the template:

1 template message content can not do marketing, promotion, induced sharing and induced download APP.
Example: After a user purchases a product, Service Account sends a template to promote other products, which has nothing to do with the service that the user accepts this time, and is a violation.
2 The content of the template is not related to the template title or keyword.
Example: The title is a card successful notification, but the template content is a promotional item or event notification, which is a violation.
3 The template content is to distribute promotion class notifications in groups. Examples: course reminder notifications, vehicle travel notifications, weather announcement notifications, article update notifications, etc. Some users do not receive notifications that are expected and cause relevant complaints from users.

Based on the above principles, we judge that the content was voluntarily posted, that the contents involved marketing, that the rate of malicious harassment was too high, and that the malicious channeling was malicious. Group promotion and unfilled template parameter content will take measures such as filtering marketing content, progressively limiting new / jumping / dropping templates, and even blocking accounts on the public account template message depending on the violation.The violation penalty will be notified to the operator through the WeChat public platform station letter.