# 1. Product Profile
With the improvement of WeChat infrastructure (Weixin Mini Program, Service Account,Subscriptions, WeChat Channels, etc.), establish a service system within WeChat, and gradually become the standard for various industries. Through the ability of WeChat, merchants can provide better services to their target users. At the same time, various merchants' data analysis needs generated by WeChat domains are also gradually pursuing refinement, personalization and systematization.
In order to better meet the needs of business and analysis, WeChat officially launched the "We Analysis" digital analysis platform to provide more sound digital analysis tools. At present, we analysis has provided web side, Weixin Mini Program side, Mini Program developers / businesses can be used on demand.
- Web side: https://wedata.weixin.qq.com/
- Weixin Mini Program End: Search for "We Analyze" in WeChat APP
# 2. Capabilities Profile
As the official Weixin Mini Program data platform, We Analytics will focus on three types of capabilities:
(1) Data analysis: provides platform statistics, behavioral analysis models, BI data reports and other data analysis services to help Weixin Mini Program-END]] developers / merchants gain insights into operational data and more efficiently identify business problems and potential opportunities.
(2) Performance quality: Weixin Mini Program Performance data, interface monitoring, JS analysis and other product features related to Mini Program performance quality help developers understand the current performance status, detect online failures in a timely manner, and ensure the daily user experience of Mini Program users.
(3) Business Tools: provides Weixin Mini Program business tools that developers / merchants use in their daily business processes, such as A / B testing. Experimental tool that can statistically analyze promotional materials Promotional analysis to help Mini Program developers / merchants improve operational efficiency.
# 2.1 Data Analysis
| Functional plates | Features Description | Web end | Weixin Mini Program end |
|---|---|---|---|
| Data Barnacle | The ability to provide BI data reports, support Weixin Mini Program developers / businesses according to their own business needs, the formation of business team data reports | ✔ | ✘ |
| Platform data | Provide official statistics on the platform data, including access, retention, pages, transactions and other important indicators of concern in the operation process Weixin Mini Program | ✔ | ✔ |
| Image insights | Includes image insights such as basic graphics and label analysis to help merchants understand the group characteristics of their users. | ✔ | Part of Support |
| Behavior Analysis | Provide event analysis, funnel analysis, path analysis and other digital data analysis field common digital data analysis model, in-depth insight into Weixin Mini Program business data and user behavior | ✔ | ✘ |
| Operational Analysis | Standardized data analysis labels are provided for the e-commerce industry, the wine travel industry and the restaurant industry, and merchants can simply report relevant data according to the guidelines to form commonly used business labels. | ✔ | ✘ |
| Thematic analysis | For grayscale version, store delivery, etc. Weixin Mini Program business, provide corresponding thematic analysis Kanban | ✔ | ✘ |
# 2.2 Performance quality
| Functional plates | Features Description | Web end | Weixin Mini Program end |
|---|---|---|---|
| Performance data | Provides official statistical performance data, including startup, network, operation, experience and other dimensions of Weixin Mini Program performance indicators, as well as comprehensive performance evaluation reports | ✔ | ✔ |
| Interface monitoring | Contains WeChat official interface statistics, as well as its own business interface statistics based on performance events, providing a number of functions such as screening, details, alarms, and timely understanding of interface calls | ✔ | ✘ |
| Live Logs | After printing the log through wx.getRealtimeLogManager, you can view the reported log information in the real-time log, and efficiently and quickly troubleshoot Weixin Mini Program vulnerabilities and locate problems | ✔ | ✘ |
| JS Analysis | Provide official statistics of all kinds of JS exception errors, and provide online version of the SourceMap file, easy to locate the error content, timely repair the fault, optimize the experience | ✔ | ✘ |
# 2.3 Business Tools
| Functional plates | Features Description | Web end | Weixin Mini Program end |
|---|---|---|---|
| Extension analysis | You can monitor the statistics of any "page path with parameters," and you can easily generate the corresponding promotional material, and you can view the traction effect data of the corresponding promoted material here. | ✔ | ✘ |
| Experimental tools | Support Weixin Mini Program to create all kinds of A / B test, through the contrast of the effect of contemporary color scheme, to help the decision of the subsequent iterative direction, in a more scientific way to optimize the product | ✔ | ✘ |
| Store Management | Provides store-dimensional driving and operational analytics capabilities.Establish an association between the store and Weixin Mini Program by claiming the store. You can open the Mini Program through the stores in Tencent Maps | ✔ | ✘ |
| Advertising Tools | Provide a number of cover advertising broadcast control tools, to achieve a variety of crowd oriented shielding and other broadcast control capabilities, while supporting advertising AB experiments and other tools to help traffic owners improve advertising revenue | ✔ | ✘ |
# 3. How to use it
We Analytics does not require any additional registration or initiation process.When WeChat public platform created Weixin Mini Program, WeChat official will automatically generate the Mini Program's We analysis account.
When any member of Weixin Mini Program uses the We Analytics of the Mini Program for the first time, it automatically synchronizes the current Mini Program project members to the We Analytics project members to initialize.
Once the initialization is complete, project members on both platforms are not interconnected.That is, if you subsequently need to add a new project member to the Weixin Mini Program We Analytics account, you need to add it separately under Platform Management - Member Management under We Analytics and set the appropriate permissions.