# 1. Product Profile
With the improvement of WeChat infrastructure (mini programs, service numbers, subscription numbers, WeChat Channels, etc.), the establishment of a service system in WeChat has gradually become a standard in various industries. Through WeChat's capabilities, merchants can provide better service to their target users. At the same time, the data analysis needs of the merchants on the WeChat domain have also gradually pursued refinement, personalization and systematization.
In order to better meet the needs of businesses for operation and analysis, WeChat officially launched the "We Analysis" digital analysis platform to provide more sound digital analysis tools. At present, we analysis has provided Web side, Mini Program side, Mini Program developers/Merchants can use it as needed.
- Web side: [https://wedata.weixin.qq .com /](https://wedata.weixin.qq .com /)
- Mini Program: Search "We Analysis" in WeChat APP
# 2. Competency profile
As the official data platform for Mini programs, "We Analytics" will focus on providing the following three types of capabilities:
(1) Data analysis: Provide platform data, behavior analysis model, BI data reports and other digital analysis services to help Mini Program developers/Businesses gain insight into business data to more efficiently identify business problems and potential opportunities.
(2) Quality of performance: Provide Mini Programs performance data, interface monitoring, JS analysis and other Mini Programs performance quality-related product functions to help developers understand the current performance status, timely find online failures, and ensure the daily use experience of Mini Programs users.
(3) Operating instruments: Provides Mini Program developers/Businesses, in the daily business process, the use of various business tools, such as A/B-testedExperimental tools, statistical analysis of the promotion of the materialExtension analysis, Help Small Program Developers/Businesses to improve operational efficiency.
# 2.1 Data analysis
| Functional plate | Features Introduction | Web end | Mini Program end |
|---|---|---|---|
| Data Kanban | The ability to provide bi data reports and support Mini Programs developers/Business according to their own business needs, set up business team data report | ✔ | ✘ |
| Platform data | Provide various platform data for official statistics, including important statistical indicators that need to be paid attention to during the operation of various Mini programs such as access, retention, pages, and transactions | ✔ | ✔ |
| Image Insight | Including basic portrait, label analysis and other portrait insights to help businesses understand the demographic characteristics of their users | ✔ | Partially supported |
| Behavior analysis | Provide common data analysis models in data analysis fields such as event analysis, funnel analysis, and path analysis, and gain in-depth insight into Mini Program business data and user behavior. | ✔ | ✘ |
| Business analysis | For e-commerce industry, wine travel industry, catering industry to provide standardized data analysis Kanban, businesses only need to report the relevant data in accordance with the guidelines, you can set up commonly used business Kanban | ✔ | ✘ |
| Thematic analysis | Provide corresponding thematic analysis Kanban for Mini Program business such as gray hair version and store express delivery | ✔ | ✘ |
# 2.2 Quality of performance
| Functional plate | Features Introduction | Web end | Mini Program end |
|---|---|---|---|
| Performance data | Provide official statistics of the performance data, including start-up, network, operation, experience and other dimensions of the Mini Program performance statistical indicators, as well as a comprehensive performance evaluation report | ✔ | ✔ |
| Interface monitoring | Including WeChat official interface statistics, as well as its own business interface statistics based on performance events, provide screening, details, alarm and other functions, timely understanding of interface calls | ✔ | ✘ |
| Real Time Log | After printing the log through wx.getRealtimeLogManager, you can view the reported log information in the real-time log, and efficiently and quickly troubleshoot Mini Programs vulnerabilities and locate problems | ✔ | ✘ |
| JS Analysis | Provide official statistics of all kinds of JS exception errors, and provide online version Source Map file, easy to locate the error content, timely repair the fault, optimize the experience | ✔ | ✘ |
# 2.3 Operating instruments
| Functional plate | Features Introduction | Web end | Mini Program end |
|---|---|---|---|
| Extension analysis | Can monitor the statistical data of any "page path with parameters," and can easily generate the corresponding promotion material, and can view the corresponding promotion material drainage effect data here. | ✔ | ✘ |
| Experimental tools | Support Mini Program master to create all kinds of A/Contrast of contemporary color scheme and old one, to help determine the direction of the following iterations. | ✔ | ✘ |
| Store management | Provide store dimensional drainage and business analysis capabilities. By claiming the store, the establishment of stores and Mini programs associated. You can open the Mini Program through the store in Tencent map | ✔ | ✘ |
| Advertising tools | Provide cover advertising a number of broadcast control tools, to achieve crowd oriented shielding and other broadcast control capabilities, while supporting advertising AB experiments and other tools to help traffic owners improve advertising revenue | ✔ | ✘ |
# 3. How to use
We Analytics does not require any additional registration or initiation process. When a Mini Program is created in the WeChat Official Platform, WeChat official will automatically generate the Mini Program's We analysis account.
When any member of the Mini Program uses the We analysis of the Mini Program for the first time, the current [Project Member of the Mini Program] is automatically synchronized to [Project Member of the We Analysis] for initialization.
After the initialization is complete, the project members of the two platforms do not communicate. That is, if you need to add a new project member to log in to the We analysis account of the Mini Program, you need to add the operation separately under [Platform Management - Member Management] under We Analysis, and set the corresponding permissions.