订阅消息接口调用成功用户却收不到消息？

{"id":2,"app_name":"\u98de\u9e1f\u5145\u7535","app_id":"wx49ddb36aada9a41e","app_secret":"03f0db22f647d05a022423f5a19db53e","mch_id":"1604093463"}

{"touser":"ozIIT5FyvFNngp4iQNA3sJdHIhX0","template_id":"JS4IstViIbiKBHTZb9S1roYr6D3Gi0xsdx05dLV0tvY","page":"\/pages\/cd_logs\/cd_logs","miniprogram_state":"formal","lang":"zh_CN","data":{"character_string2":{"value":"6264AA2CAC1"},"thing14":{"value":"60000017-4"},"thing11":{"value":"\u5f00\u59cb\u5145\u7535(209.0\u74e6)"},"time27":{"value":"2022-04-24 09:38:54"},"thing12":{"value":"\u9884\u8ba1\u5145\u7535300\u5206"}}}

{"errcode":0,"errmsg":"ok","msgid":2368474198362341377}2022-04-24 09:39:06