Working Together to Build a WeChat Mini Game Ecosystem

Mini Game development is based on the WeChat platform, so Mini Games do not have to be downloaded and installed. Users can simply play any game they want and leave when they're done. Mini Games do not take up space on users' phones like ordinary mobile game apps. Mini Games are quick and easy to develop and play, while at the same time take advantage of WeChat functions for powerful social capabilities and allow users to play with friends. We hope you will help us build a flourishing Mini Game ecosystem.

Mini Game Features

Vast Market

The Mini Games ecosystem already has over 2,000 Mini Games and 310 million users, with many Mini Games boasting over 10 million daily active users (DAU). At present, Mini Games provide two revenue channels: in-game purchases and advertisements.

Easy to Share

Leveraging the capabilities of the WeChat platform, Mini Games support sharing between friends, group chats, and friend rankings. This makes rapid popularity growth through social sharing a real possibility.

Lightweight and Convenient

The Mini Game development process is simple and efficient, empowering you to quickly make your ideas a reality. Mini Games enjoy a loading speed faster than HTML5 when they are being played, which allows them to provide fluidity, convenience, and user experience that are similar to native apps.

Success Stories

WeGoing

The design of this game was inspired by the solar system and astronomy. The design style incorporates fantasy and mystery, giving users a desire to explore unknown worlds. WeGoing has over 100 million registered users and a peak DAU of nearly 8 million. Its peak secondary retention exceeds 45%, ad revenue continuing to rise. WeGoing has become a benchmark for WeChat Mini Games.

Tencent Billiards

Tencent Billiards is a casual billiards simulation mobile game. It was adapted from an mobile game app of the same name that had been online for three years, but encountered difficulty in upgrading gameplay, increasing user activity, and maintaining revenue. Then, a team of nine developers developed and released this Mini Game in just three weeks. Within 50 days after its launch, the Mini Game reached 5.2 million DAU, eight times that of the app. The monthly revenue from in-game purchases and ads surpassed 10 million CNY. The success of the Mini Game also drove the growth of the app version, which saw its activity and revenue increase by 30% YoY.

WeChat Mini Game Development Guide

  1. Getting Started
  2. WeChat DevTools
  3. Open Capabilities
  4. Ad Access