Overview

Mini Game Data Analysis is a data analysis tool dedicated to Mini Game developers and operators. It provides statistical collection on key indicators, real-time visit monitoring, revenue analysis, and other functions to help iteratively optimize and operate Mini Games. The tool mainly supports standard analysis of routine daily statistics and trend analysis.

Regular Analysis

Overview: Provides information about trends in KPIs of the Mini Game and visit data of top screens, to help quickly understand the Mini Game.

Visit Analysis: Provides data on the scope, source, frequency, duration, depth, and retention of the Mini Game's visitors, as well as the details of the Mini Game's screens, and analyzes in detail new users, active users, and retained users.

Real-Time Statistics: Provides the Mini Game's real-time visit statistics, to meet the requirements for real-time monitoring.

Revenue Analysis: Provides Mini game revenue data, including daily total revenue, first-time paying users, and payment penetration rate.

User Portrait: Provides the user portrait data of the Mini Game, including the age, gender, country/region, mobile terminal, and model.

Glossary - Terms

User: A Weixin user who used the Mini Game. It is determined by the OpenID.

Screen: A Mini Program's screen, expressed as a screen path, such as "index" and "product/list".

Visited screen: All of the Mini Program's screens visited by the user.

Landing screen: The first screen visited by the user when opening the Mini Program. For example, if the user opens the Mini Program from screen A and then is redirected to screen B, only screen A is the landing screen.

Exit screen: The last screen visited by the user before leaving the Mini Program. For example, if the user is redirected from screen A to screen B and then leaves the Mini Program from screen B, only screen B is the exit screen.

Source: The scene where the user opens the Mini Game. If the user opens the Mini Game by scanning a QR code, the source is the QR code.

Visit: The user's behavior of visiting the Mini Game.

Share: The user's behavior of tapping a menu inside or outside the Mini Game to share it and its screen to a friend.

New: A user who visited the Mini Game for the first time is a new user.

Active: A user who visited the Mini Game within a period of time is an active user.

Retention: If a new or active user still uses the Mini Game after a period of time, the user is a retained user.

Event: A model used to collect and analyze user behavior data during custom analysis. It indicates specific user behavior.

Glossary - KPI

Total registered users: The cumulative number of unique users who have logged in to the Mini Game.

Active users: The total number of unique users who visit the Mini Game.

New users: The number of unique users who log in to the Mini Game for the first time.

Average stay per user: The average length of time each user stays in the Mini Game. It is obtained by dividing Total stay by Unique visitors.

Active users: The total number of unique users who log in to the Mini Game.

New users: The number of unique users who log in to the Mini Game for the first time.

Paying users: The number of unique users who have made a payment in the Mini Game.

First-time paying users: The number of unique users who make a payment in the Mini Game for the first time.

Daily total revenue: The total amount of payments made by all users in the Mini Game.

Daily Android revenue: The total amount of payments made by all Android users in the Mini Game.

Daily iOS revenue: The total amount of payments made by all iOS users in the Mini Game.

Daily first-time paying users revenue: The total amount of payments made by first-time paying users in the Mini Game.

Real-time visits: Real-time data may take up to 15 minutes to be synchronized. This KPI only provides data of released online versions.

Total registered users: The cumulative number of unique users who have logged in to the Mini Game.

Active users: The total number of unique users who visit the Mini Game.

Visits: The total number of times the Mini Game is visited (a single user can make multiple visits).

New users: The number of unique users who log in to the Mini Game for the first time.

Average stay per user: The average length of time each user stays in the Mini Game. It is obtained by dividing Total stay by Unique visitors.

Shares: The total number of times the Mini Game is shared.

Sharing users: The total number of unique users who have shared the Mini Game.

New user retention: The percentage of users who revisit the Mini Game N days (or weeks or months) after first visiting the Mini Game.

Active user retention: The percentage of users who revisit the Mini Game N days (or weeks or months) after actively visiting the Mini Game.

New paying user retention: The percentage of new paying users during a specified time period who revisit the Mini Game N days (or weeks or months) after actively visiting the Mini Game.

Active paying user retention: The percentage of active paying users during a specified time period who revisit the Mini Game N days (or weeks or months) after actively visiting the Mini Game.

Daily total revenue: The total amount of payments made by all users in the Mini Game.

Total cumulative revenue: The cumulative amount of payments made by all users in the Mini Game.

Paying users: The number of unique users who have made a payment in the Mini Game.

First-time paying users: The number of unique users who make a payment in the Mini Game for the first time.

Penetration rate: The average percentage of paying users, i.e. daily paying users/daily active users.

Average revenue per paying user: The average payment amount per paying user, i.e. Mini Game revenue/paying users.

Average revenue per user: The average payment amount per user, i.e. Mini Game revenue/total registered users.

First-time paying users ratio: The average ratio of first-time paying users to total paying users, i.e. first-time paying users/total paying users.