# 1. A summary of the signage
# 1.1 Summary of Contents
Provide Weixin Mini Program business process, the most core data indicators.It is mainly divided into four categories:
- Today's real-time data: hourly access real-time data, supporting the number of visitors, open times, the number of pages visited 3 indicators.
- Access core data: Weixin Mini Program Access relevant core indicators.
- Trading Core Data: Weixin Mini Program Trading related core indicators.It is only for small procedures that open WeChat payment, and all indicators do not include transactions generated by cloud flash payment, and do not exclude refunds.
- Advertising revenue core data: Weixin Mini Program after opening the main traffic, and advertising display, click, revenue and other related core data indicators. The module is not displayed in a Mini Program that does not have the traffic owner turned on.
At the same time, considering different Weixin Mini Program, or even different members of the same Mini Program, the core metrics to focus on may vary.The core data dashboard therefore allows customization and supports pushing various data charts to the core data.
> Note: The editing of the core data dashboard works only for individuals. For team dashboards, go to the definition of "Data dashboard."That is, member A edits the adjusted core data Kanban without affecting member B under the same Weixin Mini Program
# 1.2 Version differences
- Basic: Supported, but unable to download data, filters
- Pro: Support
# 2. Contents of the sign
# 2.1 Today's real-time data
| Chart Types | Chart Name | Indicator Name | Statistical calibre |
|---|---|---|---|
| Indicator clusters | Access data today | Number of visits | The total number of users accessing Weixin Mini Program pages to date, counting multiple visits by the same user |
| Number of times it was opened | The total number of times Weixin Mini Program has been opened as of today.With the exception of a few cases of thermal startup, every thermal startup / cold startup by a user is counted as one open | ||
| Number of pages visited | Total number of visits to Weixin Mini Program page as of today.Jumping between multiple pages and repeat visits to the same page count as multiple visits | ||
| Trend chart | Access real-time data | / | Provides hourly today data for three metrics of access, number of visits, number of openings, and number of pages visited up to now |
# 2.2 Access to core data
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Weixin Mini Program Active Profile | cumulative number of users | Total number of users who have opened Weixin Mini Program by the selected date, including multiple visits by the same user | 2021/1/1 |
| Number of visits per day | The total number of users who open Weixin Mini Program on a single day on the selected date, counting multiple visits by the same user | 2021/1/1 | ||
| Number of openings per day | The total number of times Weixin Mini Program is opened on a single day on the selected date.With the exception of a few cases of thermal startup, every thermal startup / cold startup by a user is counted as one open | 2021/1/1 | ||
| Number of pages visited per day | The total number of visits to the Weixin Mini Program page in a single day on the selected date.Jumping between multiple pages and repeat visits to the same page count as multiple visits | 2021/1/1 | ||
| Indicator clusters | New user profile | New users are added daily | The number of users who have never opened the Weixin Mini Program before the selected date and have opened the Mini Program for the first time on that day, the same user's multiple visits are not counted. | 2021/1/1 |
| Number of new users opened that day | The cumulative number of Weixin Mini Program openings contributed by new users on the selected date | 2021/7/1 | ||
| Indicator clusters | Add to "My Weixin Mini Program" | Total number of people added | History Total number of users who added Weixin Mini Program as "my Mini Programs" (excluding the number of people who have canceled additions) | 2021/1/1 |
| Newly added persons | The number of new users added to my Weixin Mini Program | 2021/1/1 | ||
| Indicator clusters | Weixin Mini Program Retention profile | Active Day Retention | The proportion of users who have accessed Weixin Mini Program before that day opened the Mini Program again | 2021/7/1 |
| New daily retention | Among the new users, the proportion of users who open Weixin Mini Program again on the same day | 2021/7/1 | ||
| Indicator clusters | Overview of loss and reflux | Number of lost users | As of that date, among cumulative users, the number of users who have not visited Weixin Mini Program in the last 90 days | 2021/1/1 |
| Number of returning users | Cumulative users, the number of users who accessed Weixin Mini Program on the same day without access in the last 90 days | 2021/1/1 | ||
| Pillar diagram | New User Drain Source Top10 | / | The scenario in which Weixin Mini Program is opened for the first time among new users in the current count cycle.The caliber of the scene is a secondary scene. | 2021/7/1 |
| pie chart | Access platform distribution | / | Access in the current statistical cycle The device platform the user used when accessing Weixin Mini Program.Total There are 7 types of Android, iPhone, Windows PC, MacOS PC, Android Pad, iPad, unknown | 2021/7/1 |
| Pillar diagram | Visit Source Top10 | / | The current statistics cycle access users, respectively from which scenarios, opened Weixin Mini Program.The caliber of the scene is a secondary scene. | 2022/7/1 |
| Pillar diagram | Page Visit Top10 | / | Number of visits to each page path, number of openings, number of pages visited during the current statistical cycle | 2022/1/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· New user drainage source Top10 / access platform distribution: natural week for 2021 / 7 / 5-2021 / 7 / 11, natural month for July 21
· Visit source Top10: The natural week is 2022 / 7 / 4-2022 / 7 / 10, and the natural month is July 22
· Page Visit Top10: The natural week is 2022 / 4 / 4-2022 / 4 / 10, and the natural month is April 22.
# 2.3. Core trading data
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Overview of transaction amounts | Annual cumulative transaction amount | As of that date, the cumulative transaction amount of Weixin Mini Program for the year | 2021/4/1 |
| Cumulative transaction amount for the month | As of the date, the accumulated transaction amount of the month Weixin Mini Program | 2021/4/1 | ||
| Daily transaction amount | Weixin Mini Program Accumulated Transaction Amount on the Day | 2021/4/1 | ||
| Indicator clusters | Overview of trading volume | Number of daily transactions | Weixin Mini Program Total number of transactions on the day | 2021/4/1 |
| Number of daily transactions | Weixin Mini Program Total number of transactions on that day | 2021/4/1 | ||
| Indicator clusters | Trading Profile Overview | Passenger fares (in days) | Amount of daily transactions / Number of daily trades | 2021/4/1 |
| Monthly repurchase rate | Number of transactions greater than 1 in almost 30 days / total number of transactions in 30 days (de-heavy) | 2021/4/1 |
Note: All transaction metrics, excluding refund amounts, do not include cloud flash payment transactions
# 2.4. Core data for advertising
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Overview of advertising revenue | Ad revenue | Weixin Mini Program Traffic Main Advertising Revenue of the Day | 2022/1/1 |
| eCPM | Advertising earned thousands of exposure | 2022/1/1 | ||
| Indicator clusters | Ad Click Profile | Clicks | The cumulative number of clicks on ads by visiting users that day | 2022/1/1 |
| click-through rate | Clicks / Exposure | 2022/1/1 | ||
| Indicator clusters | Overview of ad exposure | Pullout amount | The ad is requested when the specified page code is triggered, and pullback is the number of successful requests to the ad | 2022/1/1 |
| Exposures | Number of times the ad was shown on the page, number of non-playable sessions | 2022/1/1 | ||
| Exposure | Ad exposure / ad pull can increase exposure by showing location and timing through the front-end ad component | 2022/1/1 |
# 3. Common problem
# Q1: What is the difference between "New User Drain Source Top10" and "Access Source Top10 - New User"?
First of all, you need to understand the definition of Weixin Mini Program new user, The indicator is defined as "the user who opened the Mini Program on that day, and if the Mini Program was never opened before that day, that user is the Mini Program new user on that day]] "
Because users who use Weixin Mini Program may open Mini programs in multiple different scenarios within a day. Therefore, for the new user drainage source, refers to the day of the new user, for the first time to open Weixin Mini Program scene. For the access source - new users, refers to the day of the new users, respectively, from which scene opened Mini Program.
For example:
User A opened XXX Weixin Mini Program for the first time through a WeChat Moments advertisement in the morning, thereby becoming a new user of this Mini Program for the day.However, apart from the WeChat Moments advertisement on the same day, User A also opened the same mini-program through a search on the mobile app and again from the taskbar.
For User A, with regard to XXX Weixin Mini Program, only the WeChat Moments ads would be considered in the context of new user acquisition channels.For the "Visit Source - New Users" category, the WeChat Moments ads, mobile search, and taskbar all contribute to the +1 count.
# Q2: In the access platform, the same user access multiple times, how to calculate?
It will be calculated many times.
For example:
User A, in the morning through the iPhone to open a certain Weixin Mini Program, in the afternoon through their Android phone to open the Mini Program again.Then in the pie chart of "access platform distribution," both iPhone and Android data items will be + 1.
Thus, for some Weixin Mini Program data items under the "access platform distribution" combined, the sum of each data item is greater than the number of daily visits to the Mini Program that day, because some users may have opened the Mini Program from multiple different types of platforms.
# Q3: Why does the percentage of scenarios added up to more than 100% when visiting the source Top10?
The proportional data in the Top 10 access sources, whose molecule is the number of revisited people for the scenario during the current statistical cycle, with a denominator Weixin Mini Program Overall revisited people during the present statistical cycles. Because some users may be inquiring about menstrual cycle, from the same scene to open the Mini Program, so the numerator accrual value may be greater than the denominator, so the final proportion of the total is more than 100% reasonable.
# Q4: The transaction data is slightly less than the actual situation, what is the reason?
According to the feedback received from merchants and subsequent investigation, it is basically because the current We analysis transaction data does not include cloud flash payment transactions.