# 1. A summary of the signage
# 1.1 Summary of Contents
Weixin Mini Program Trade-related general accounting indicators.It is only for small procedures that open WeChat payment, and all indicators do not include transactions generated by cloud flash payment, and do not exclude refunds.It is mainly divided into three categories:
- Transaction overview: provides a variety of statistical caliber of transaction amount, number of transactions, number of people under the overall accounting indicators.
- Transaction portrait analysis: provides a variety of statistical caliber under the passenger unit price, the number of transactions per capita, re-purchase rate and the distribution of transaction amount of the overall accounting indicators.
- Transaction source analysis: Based on Weixin Mini Program scenarios, provide source analysis of transaction amount, number of transactions, and number of people.
It is important to note that under the trading source analysis segment, the judgment of all trading scenarios is based on the opening scenario when the transaction occurred.
For example:
User A first saw a Weixin Mini Program advertisement on WeChat Moments in the morning and opened the corresponding mini-program to browse it, but no transaction took place. In the afternoon, I visited the Mini Program through the Mini Program card in the Official Account article again, but the transaction behavior has not been generated.
In the evening, user A recalls his visit during the day and decides to make a purchase, so he visits the Weixin Mini Program again and makes a purchase.
For the user A's access/transaction behavior, the engagement with WeChat Moments, Official Account articles, and the Weixin Mini Program access on the taskbar each contribute +1 points, while only the transaction count/amount is accounted for in the taskbar scenario.
# 1.2 Version differences
- Basic: Supported, but unable to download data, filters
- Pro: Support
# 2. Statistical parameters of indicators
# 2.1 Trading Overview
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Overview of trading indicators | Amount of transaction | Weixin Mini Program Cumulative transaction amount on selected date | 2021/4/1 |
| Number of transactions | Weixin Mini Program Total number of transactions on the selected date | 2021/4/1 | ||
| Number of transactions | Weixin Mini Program Total number of transactions on the selected date (de-weight) | 2021/4/1 | ||
| Trend chart | Trends in trading indicators | Number of first-time transactions | The number of users who have never had a transaction in the Weixin Mini Program before the selected date, and who have traded for the first time on that day, and the same user's multiple transactions are not counted. | 2022/1/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Amount of transaction / number of transactions / number: Natural week is 2021 / 4 / 5 / 2021 / 11 / 11, Natural month is April 21, Cumulative month / year cumulative is 2021 /4 / 1
· Number of first-time transactions: Natural week is 2022 / 1 / 3-2022 / 1/ 9, Natural month is January 22, Cumulative month / year cumulative month is 2023 / 9 / 1
# 2.2 Trading image analysis
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | User Transaction Profile | Passenger unit price | Average transaction amount per transaction user within the selected date range, i.e. transaction amount / number of transactions (de-heavy) | 2021/4/1 |
| Per capita number of transactions | In the selected date range, number of transactions per transaction user, i.e. number of trades / number of traders (de-heavy) | 2021/4/1 | ||
| Repurchasing Rate | Proportion of users whose number of transactions is greater than equal to 2 within the selected date (including users whose transactions are consecutive on the same date) | 2023/9/1 | ||
| Pillar diagram | User transaction amount distribution | / | Number of users whose cumulative transaction amount corresponds to the corresponding level during the current statistical cycle | 2021/1/1 |
| Pillar diagram | Amount distribution for a single transaction | / | Number of transactions in the current statistical cycle whose transaction amount corresponds to the corresponding level | 2021/1/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Passenger unit price / per capita transaction number: nearly 7 days: 2021 / 3 / 26 / 2021 / 4 / 1, nearly 30 days: 2021, / 3 * / 2021 * / 4 * / 1, and nearly 90 days: 2023 / 6 / 4-2023 / 9 / 1
· Repurchasing rates: nearly 7 days: 2021 / 3 / 26 / 2021 / 4 / 1, nearly 30 days: 2021, / 3 * / 2021 * / 4 * / 1, and nearly 90 days: 2021 * 1 / 2 / 2021 # 4 / 1
· User transaction amount distribution / single transaction amount distributed: Natural week is 2022 / 7 / 4-2022 / 7 + 10 and natural month is July 22
# 2.3 Analysis of trading sources
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Pillar diagram | Source of transaction amount Top10 | / | Each scenario in the current statistical cycle, the cumulative transaction amount under different user caliber, take Top10 as the caliber of the second-level scenario | 2022/7/1 |
| Pillar diagram | Number of transactions Top10 | / | Each scenario in the current statistical cycle, the cumulative number of transactions under different user caliber, take the second stage scenario as the caliber of Top10 | 2022/7/1 |
| Trend chart | Trends in scenario trading at all levels | / | Measure data trends in transaction amounts, number of transactions and number of trades at all levels of the scenarios by natural day-graininess | 2023/4/1 |
| form | Transaction source data detail form | Number of effective visits | Refers to the access user who stays at least more than 3 seconds after opening Weixin Mini Program through the scene, that is, excluding the access user who stays too little and is unlikely to have a transaction | 2023/4/1 |
| Trading conversion rates | Number of transactions / number of visits | 2023/4/1 | ||
| Trading conversion rate (effective) | Number of transactions / number of effective visits | 2023/4/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Source of Transaction Amount Top10 / Source of Transaction Number Top10: Natural week is 2021 / 1 / 4-2021 / 1 / 10, Natural month is January 21