# 1. A summary of the signage
# 1.1 Summary of Contents
Provides relevant metrics for Weixin Mini Program access dimensions.In addition to the overview of the visit, it is mainly divided into five categories:
- Access Source Analysis: Access metrics dismantling based on Weixin Mini Program scenario values.
- Access Platform Analysis: Access metrics dismantling based on Weixin Mini Program access device platform.
- Access Frequency Analysis: Statistics Weixin Mini Program Access frequency indicators of users.
- Visit Duration Analysis: Statistics Weixin Mini Program Visit Duration Analysis.
- Add Behavior Analysis: Statistics WeChat User behavior associated with adding Weixin Mini Program to my Mini Program
# 1.2 Version differences
- Basic: Supported, but unable to download data, filters
- Pro: Support
# 2. Contents of the sign
# 2.1 Access Overview
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Overview of visit indicators | Number of times it was opened | The total number of times Weixin Mini Program was opened in the selected date range.With the exception of a few cases of thermal startup, every thermal startup / cold startup by a user is counted as one open | 2021/4/1 |
| Number of visits | The total number of users who open Weixin Mini Program in the selected date range, including multiple visits by the same user without repeatability, that is, including deduplication logic | 2021/4/1 | ||
| New users | Number of users who have never opened the Weixin Mini Program before the selected date range and who opened the Mini Program for the first time within the selected date range | 2021/4/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Nearly 7 days: 2021 / 3 / 26 / 2021 / 4 / 1
· Nearly 30 days: 2021 / 3 / 3-2021 / 4 / 1
· Nature Week: 2022 / 7 / 4-2022 / 7 *
· Natural month: July 2022
# 2.2 Access Source Analysis
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Pillar diagram | New User Drain Source Top10 | / | The scenario in which Weixin Mini Program is opened for the first time among new users in the current count cycle.The caliber of the scene is a secondary scene. | 2021/7/1 |
| Pillar diagram | Visit Source Top10 | / | The current statistics cycle access users, respectively from which scenarios, opened Weixin Mini Program.The caliber of the scene is a secondary scene. | 2022/7/1 |
| Trend chart | Trends in new user referral sources | / | The trend of "new user data" at all levels of the scenario can be calculated by natural day / week / month granularity | 2021/7/1 |
| Trend chart | Trends in scene access at all levels | / | Measure trends in the number of visits and number of openings of scenarios at all levels by natural day graininess | 2022/7/1 |
| form | Access to source data detail tables | Per capita duration of stay | All users who meet the current access scenario and user type, after opening Weixin Mini Program on the same day, the cumulative length of stay / number of visitors in the current Mini Program, in seconds | 2022/7/1 |
| Average duration of stay | All users who meet the current access scenario and user type, after opening Weixin Mini Program on the same day, the cumulative length of stay / number of openings in the current Mini Program, in seconds | 2022/7/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· New user drainage source Top10 / New user drainage source trend: Natural week 2021 / 7 / 5-2021 / 7 / 11, natural month is July 21
· Visit source Top10: The natural week is 2022 / 7 / 4-2022 / 7 / 10, and the natural month is July 22
# 2.3 Access Platform Analysis
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Mobile platform access profile | Number of visits | The current statistical cycle, Android, iPhone mobile terminal access users | 2022/7/1 |
| Proportion of visits | Under the current statistical cycle, the number of users accessing Android and iPhone mobile phones accounts for the proportion of the total number of visitors | 2022/7/1 | ||
| Indicator clusters | PC Platform Access Profile | Number of visits | The number of users accessing Windows PC and MacOS PC under the current statistical cycle | 2022/7/1 |
| Proportion of visits | In the current statistical cycle, the number of users accessing Windows PC and MacOS PC, as a proportion of the total number of visitors | 2022/7/1 | ||
| pie chart | Access platform distribution | / | Access in the current statistical cycle The device platform the user used when accessing Weixin Mini Program.Total There are 7 types of Android, iPhone, Windows PC, MacOS PC, Android Pad, iPad, unknown | 2021/7/1 |
| pie chart | Access trends for platforms | / | The device platform used by the user when accessing Weixin Mini Program can be accessed at the natural day / week / month granularity.Total There are 7 types of Android, iPhone, Windows PC, MacOS PC, Android Pad, iPad, unknown | 2021/7/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Mobile Platform Access Profile / PC Platform Access Profile: Natural week is 2022 / 7 / 4-2022 / 7 / 10, Natural month is July 22
· Access platform distribution / trends for access across platforms: natural week 2021 / 7 / 5-2021 / 7 * 11 and natural month July 21
# 2.4 Access frequency analysis
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Status of user visits | Number of openings per person (one day) | Weixin Mini Program Number of opening / Number of Mini Program access users | 2021/4/1 |
| Number of openings per person (almost 7 days) | Recent 7 days Weixin Mini Program open number / recent 7 days Mini Programs access to the number of users (deduplication) | 2021/3/26-2021/4/1 | ||
| Number of openings per person (nearly 30 days) | Recent 30 days Weixin Mini Program Open number / Recent 30 days Mini Programs access the number of users (deduplication) | 2021/3/3-2021/4/1 | ||
| Pillar diagram | Distribution of number of openings | / | Users accessed during the current statistical cycle, distribution of number of different openings | 2022/7/1 |
| Pillar diagram | Distribution of active days in 30 days | / | Distribution of users who have visited Weixin Mini Program in the last 30 days, number of active days | 2022/7/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Distribution of number of openings: natural week is 2022 / 7 / 4-2022 / 7 + 10 and natural month is July 22
# 2.5 Analysis of visit times
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Overview of user access duration | Per capita length of visit | Cumulative length of stay / number of Mini Program visits generated by Weixin Mini Program during the current statistical cycle (de-weight) | 2021/4/1 |
| Average duration of visits | Cumulative length of stay / number of Mini Program openings generated by Weixin Mini Program during the current statistical cycle | 2021/4/1 | ||
| Pillar diagram | Distribution of access duration | / | Number of users / number of openings during the current statistical cycle whose cumulative access duration is in the target range | 2022/7/1 |
Note: The above-mentioned "earliest date of traceability" is limited to the statistical range of "natural days." The earliest date for other statistical ranges is as follows
· Overview of user visit times: nearly 7 days - 2021 / 3 / 26 / 2021 / 4 / 1, nearly 30 days --2021 / 3 * / 2021 * / 4
· Distribution of visit duration: Natural week: 2022 / 7 / 4 / 2022 / 10 / 10 and natural month: July 22
# 2.6 Add behavioral analysis
| Chart Types | Chart Name | Indicator Name | Statistical calibre | Early dates of trace |
|---|---|---|---|---|
| Indicator clusters | Add to "My Weixin Mini Program" | cumulative number of users | Total number of users who have opened Weixin Mini Program by the selected date, including multiple visits by the same user | 2021/1/1 |
| Total number of people added | History Total number of users who added Weixin Mini Program as "my Mini Programs" (excluding the number of people who have canceled additions) | 2021/1/1 | ||
| Newly added persons | The number of new users added to my Weixin Mini Program | 2021/1/1 | ||
| Cancel adding more people. | Number of users removed from my Weixin Mini Program (based on whether they were removed last on the day) | 2021/1/1 |