# Experimental cases

• Adjust functionality / ad style: Does trying different ad styles in the same location lead to better revenue?

• Adjust functionality / ad location: Is there a way to try an ad that appears in different places on the page that could lead to better revenue?

• Adjust whether features / ads appear:

• Product optimization: button style, page layout, structure revision, etc.

• Operational tuning: advertising landing page, sharing landing page, banner tuning, etc.

• R & D assurance: algorithm verification, greyscale release