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  • Business tools

    • # Business Tools

    # 1. Extension analysis

    # 1.1 Capabilities Profile

    Extended analytics is a business tool launched by We Analytics.Can help merchants monitor with parameters of the Weixin Mini Program page path data, and convenient generation with parameters to promote material.After launching the promotion material to different promotion channels and application scenarios, you can view the drainage effect data of different promotion plans on We Analytics.

    image.png Main functions:

    • Create promotion plans: Create promotion plans for Weixin Mini Program pages, with support for single quick creation as well as batch creation
    • Generate promotional materials: Different parameter values are set based on the promotion plan, and different types of promotional materials can be generated according to the requirements, including Weixin Mini Program codes, Mini Program QR codes, ShortLink (WeChat internal short chain), Scheme / URL Link (external WeChat short chain).
    • Promotion effectiveness analysis: Use promotion monitoring links for channel distribution, which can see the number of inbound users, the number of new users, Basic data such as transaction amount, number of transactions, number of people shared, and average length of stay are also provided with advanced data such as a drawing profile of different channel / promotion plans, comparison of different drawing scenarios, promotion plans and the effectiveness of promotion materials to help evaluate channel promotion effectiveness.

    # 1.2 Scenarios for example

    Scenario 1: Analysis of the drainage effect of different channels

    There are many promotion channels, which channel has good drainage effect, high quality, create different promotion plans for different channels, and quickly find the highest ROI channel.

    Scenario 2: Multiple team, multi-person conversion performance analysis

    The same publicity campaign is promoted by multiple teams / multiple stores / sales staff, and how well different people attract people. For example, double eleven new product promotion, you can add a parameter region for the activity page, set the corresponding parameters for different geographical stores, and statistics the drainage effect of each region.

    Scenario 3: Contrasting the attractiveness of different promotions

    The differences in the characteristics of the user group attracted through different channels can be learned through the "Promotion Profile" module in the "Promotions Monitoring" signpost. In the future, we can optimize the promotion strategy and improve the traction effect based on the population profile characteristics of different channels.

    # 1.3 Instructions for use

    # 1.3.1 Basic information for setting up a promotional plan

    Based on Weixin Mini Program page and different promotion channels, promotion scenarios, create a number of different promotion plans, after the completion of the creation of data to view, edit, export and other operations.Click "New Promotion" to start creating a promotion plan.

    image.png New creation methods include "single creation" and "batch creation." Single creation can quickly create a single promotion plan, and batch creation can import multiple promotion plans in a batch by uploading a file, suitable for situations where a large number of promotion plans need to be created. image.png To create a promotion, you need to fill in the name of the promotion plan, the promotion page, and the page parameters:

    (1) Promotion name: supports only Chinese and is used to identify promotion in monitoring signs. It cannot be renamed with other promotion names. Up to 20 characters is maximum;

    (2) Promotion Tags: Mark the tags associated with the promotion plan (for example, mark all plans for the WeChat Moments advertising channels). Each promotion can have up to 3 tags, and data can be viewed based on these tags in the promotion dashboard. The label cannot be renamed with an existing label and is limited to 20 words. The label update data is effective the next day;

    (3) promotion page: promotion of the corresponding Weixin Mini Program jump page, published pages support drop-down search, not published pages can be manually entered;

    (4) Attribution Interval: Only Weixin Mini Program that opens payment shows this option.Refers to the range of transaction conversion behavior that a user needs to trace after entering a Mini Program through a promotion link. For example, the attribution interval is set at 7 days, and all transaction conversions that occur within 7 days of the user visiting the promotion program are attributable to the promotion program. (Trading data are affected by factors such as attribution intervals and are not accurate statistics.)）

    (5) Page parameters: Popularize the parameter names contained in URL.(Parameter values are defined during the subsequent creation of the material)

    · Parameter name + parameter value need to be less than 1024 characters, and parameter value length need to be set when defining parameter name”；Once generated, it cannot be modified.

    · Add up to 3 parameters;Different marketing plan parameters cannot be exactly the same

    · Parameter names can only be made up of English, numerical, ~, -,_ image.png

    # (1) A single new building

    Write the desired content in sequence and click New to complete the creation.

    image.png

    # (2) New construction in bulk

    After downloading the promotional plan template, fill in the required content as required, upload up to 100 promotional plans at a time, and upload the file here:

    image.png Once the test has passed, click "new" to complete the creation. If you include a promotional plan that does not meet the requirements, you need to adjust it according to the prompt and upload it again.

    # 1.3.2 Set promotion parameter values

    Through the promotion list, you can access the "Content Page" under a single promotion plan. Merchants can set the parameters that need specific monitoring under the promotion plan in a single or batch manner on the We analysis to monitor the promotion effect.

    image.png The content list shows the monitoring content that has been added to the program, and up to 300 monitors are generated per promotional program. Click "New Monitor" to start creating a promotional monitor. image.png New construction methods include "single new construction" and "batch new construction":

    · Single New Build quickly sets the value of a single promotion parameter;

    · "Batch New" can set multiple promotion parameter values in a batch by uploading a file, suitable for scenarios where a large number of promotion monitoring is needed;

    · Parameter names can only be made up of English, numerical, ~, -,_ image.png (1) A single new building

    Write the required content in sequence and click "Generate" to complete the material generation. image.png (2) New construction in bulk

    After downloading the promotional material template, fill in the required content as required, upload up to 300 promotional materials at a time, and upload the file here: image.png

    # 1.3.3 Generate promotional material

    (1) Material Type

    After a new monitoring is built, merchants can generate different types of promotional material for the monitoring:

    image.png A) Weixin Mini Program code: sunflower code generated via open interface

    B) Weixin Mini Program Binary code: Mini Program binary code generated through an open interface, with page path and parameter length limited to 128 bits

    Users enter Weixin Mini Program by scanning the code, usually in the form of Mini Program pictures to promote;The Mini Code and Mini Code are limited to a total of 100,000 codes. The Mini Code is valid forever. Please use it with caution.

    C) ShortLink: divided into short-term ShortLink and long-term ShortLink two kinds, only for the electricity supplier category Weixin Mini Program open, specifically including the following categories: electricity supplier platform, business self-management, cross-border electricity supplier.

    A. ShortLink: valid for 30 days, a single Weixin Mini Program to generate short-term effective ShortLink does not set the upper limit, please re-acquire the material after failure

    B. Long-Term Short-Link: A single Weixin Mini Program can generate a total of up to 100 thousand permanently valid Short-Link, please use caution.

    A single Weixin Mini Program generates a maximum of 1 million Short-Links per day (includes both short-active and long-active Short-Links)

    D) scheme: not yet open image.png (2) Single generation: Select a link for material generation, and you can generate multiple types of material at once. image.png (3) Bulk generation: Click the "Bulk generation" button to generate bulk material for multiple monitors, and multiple types of material can be generated at once. image.png

    # 1.3.4 Monitoring of outreach effectiveness

    After deploying promotional material, you can see the number of visiting users brought by different channels and different scenarios. Statistics such as the number of new users, transaction amount, number of transactions, access user portraits and other statistics help evaluate channel promotion effectiveness, optimize promotion strategy by comparing the traction and new conversion effectiveness of different channels, and find the promotion channel with the highest ROI. Promotion effect monitoring refers to the drainage effect data of promotion plans, including all real-time data and promotion posters, which can see the drainaging effect of all promotion, and can also analyze the draining effect by labeling, promotion and material dimensions according to demand.

    image.png Note: Trading data are affected by factors such as attribution intervals and are not accurate statistics.

    # (1) Real-time data

    Today's real-time data allows data to be viewed at a time granularity of 1 minute, 5 minute, 30 minute, 60 minute.

    image.png Interpretation of indicators · Conversions: The number of conversions for the day for all those who have created a promotional plan

    · Number of referrals: Number of inbound referrals per day for all promotion plans that have been created

    · Average duration of stay: cumulative duration of overnight stay / number of inbound trips per day for all those who have created promotional plans

    · Page bounce rate: number of bounces on all inbound pages that have created promotion plans / number of inbound page bounces that day

    · Number of transactions: number of successful non-confidential payments that have been created promotional programs

    · Number of transactions: the number of successful non-confidential payments that have created promotional programs

    · Transaction Amount: The successful amount of all non-confidential payments that have created promotional programs

    · Refund Amount: Refund amount for all non-confidential payments that have been created for promotional programs

    # (2) Promotional signs

    A) Overview of the Promotion Programme

    The Weixin Mini Program creates an overview of all promotion plans, including promotion overview and promotion details.

    image.png B) Details of the Promotion Scheme

    Details of the effectiveness data for a single promotion plan can be viewed by dropping down the plan icon through the filter box or from the Promotion Management page. image.png image.png Promotion Overview · Conversions: Number of daily conversions for all those who have created promotional plans

    · Per Day Visitors: Per Weixin Mini Program Per Day Visitors Per Day for All Created Promotion Plans

    · Number of new subscribers: Number of new daily subscribers who have created a promotional plan

    · Per Day New Users: Per Day New Users Drawn from All Created Promotion Plans Weixin Mini Program Per Day New Users Ratio

    · Promotion trends: Support time comparison, promotion comparison, material comparison, and scene comparison image.png Popularizing Portraits The profile data of the promoted attraction population is not displayed when the number of attraction people is less than 50 during the selected time period.

    · Gender distribution: Promote gender distribution data for attracting populations

    · Age distribution: data on the age distribution of populations promoting migration

    · Regional distribution: Data on the regional distribution of migratory populations are promoted, including provincial and municipal geographic distribution image.png Extension details Detailed data on the effectiveness of the rollout program image.png C) Promotion material details

    The results data details for a single promotional material can be retrieved by scrolling through the filter box or from the Promotion Management page. image.png image.png The content of the material board is the same as the plan board, see b) the promotion plan details.

    # (3) Promote application

    A) Population analysis

    In the promotion list, you can quickly create a crowd pack for the attraction crowd of the promotion program through the generated crowd pack entrance of the promotion plan. The crowd pack is defaultly the same name as the promotion plan, and the default rules are:

    · How it is updated: update mode - automatic;Update cycle - daily

· Benchmark user pool: nearly half a year of active users

· Default rule: The number of people who have visited the promotional program in nearly 30 days

    When a population is created for the first time, the data is updated the next day, and other personalization rules can be created customarily through Image Insights - Population Analysis.

    image.png Once the population pack is created, a further analysis of this segment of the population can be performed in Image Insights - Population Analysis.

    B) Behavioral analysis

    In [Behavior Analysis], a crowd pack created based on a promotion program can be combined with other reported events to further analyze user behavior.