# Cover advertising broadcasting

# Summary of Tools

Weixin Mini Program Cover ads are an ad type that uses the load time when the user enters a Mini Program to display ads on the full screen, and its development-free and profitable ad space is favored by developers.

Developers are generally concerned about the impact of cover ads on the user experience and expect to have autonomous control over the display of ads;In this regard, WeChat advertising continuous iterative broadcast control capabilities, in the protection of the basic broadcast control capabilities of the simple and easy to use premise,Focusing on meeting the individual needs of developers , there are currently 4 types of broadcast control capabilities supported, which will be detailed below.

# 2.1 Scenarios Value Broadcasting

• Features Description Weixin Mini Program scenario values are used to describe the scenario in which the user enters the Mini Program, such as scanning a two-dimensional code to open, WeChat wallet to open, etc.It is divided into 14 categories, a total of 139 specific scene value subdivisions, detailed scene value explaination see scene value list . To a certain extent, scenario values distinguish different experience-sensitive scenarios, so they are used as the most basic cover ad broadcast dimension to allow developers to customize their choices.

• Operational guidance Enter WeChat public platform traffic main section, enter [advertising management → cover advertising → scene setting] All are selected by default, and traffic owners can adjust according to actual user experience protection needs.

# 2.2 Crowd packaging control

• Features Description Packing control is the ability of ad blocking for a specific user group, ringing the target users through autobiographical packing and platform packing to achieve cover advertising control.

• Operational guidance 1 Access We Analysis Platform ;
  2 Click the bottom left to open the Insight Analytics capability (required only for the first time);
  3 The sidebar enters [Business Tools - Advertising Tools - Cover Ads Broadcasting];
  4 Select the crowd pack control and click [Deconfigure];
  5 After ringing a target to block a crowd, click [post] and it is expected to take effect 10 minutes later;

6 If you no longer need to block or if there is a change requirement for blocking people, click on [Broadcast Control Details] and configure [End Application / Modify Configuration] to do so.

• Restrictions on Use 1 autobiography number package: upload user openid in the form of csv file, up to 300MB, about 10 million OpenID shielding, file name not more than 20 Chinese / 40 English characters;
  2 Platform crowd pack: Supports seven categories of label portrait labels, with multiple choice effective logic being "and" (intersection).

# Support label dimensions:

• New and old users: whether the user is entering Weixin Mini Program for the first time
• User Active Tag: distinguishes how active a user is based on the number of days a user has been in almost a week.
• Access User Loss Label: Among users who have had access in the past six months, distinguish their tendency to lose based on the number of recent consecutive days of inactivity.
• Terminal type: user device properties, iOS / android
• Provincial geographical location: information on the provincial geographical location of the user
• Geographic level: information on the city level where the user resides
• City level: The classification information of the cities in which users live is divided into 8 categories: first-tier cities, new first-tier city, second-tier ones, etc.

# 2.3 Weixin Mini Program Page Path Cast Control

• Features Description By adding ad control parameters under page path, we can achieve cover ad control for different business scenarios to meet more precise control needs.
  Weixin Mini Program The page path is the URL path used to jump a page in an Mini Program.
  It is unique within Weixin Mini Program, similar to the URL address on the web side.

 1.  onShareAppMessage() {
 2.    return {
 3.      title: '分享页面',
 4.      path: '/pages/index/index?id=123',
 5.    }
 6.  }

In the above code, "page / index / index?Id = 123 "is the page path for Weixin Mini Program.

• Operational guidance If the developer adds the parameter isShowSplashAd to the Weixin Mini Program page path, and assigns it to false, then open the Mini Program through this path without showing the cover ad, as follows:

1.  onShareAppMessage() {
2.      return {
3.        title: '分享页面',
4.        path: '/pages/index/index?id=123&isShowSplashAd=false',
5.      }
6.  }

• Restrictions on Use Version: Android version 8.0.37 and above, iOS version 8.0.40 and above; Base library 2.32.3 and above Scenarios: Only scenarios that support custom Weixin Mini Program paths, such as single chat / group chat Mini Programs message cards, etc.

# 2.4 Regular QR code link address broadcast control

• Features Description Ordinary two-dimensional code into Weixin Mini Program is a typical and common use, especially for offline service-based Mini programs; Advertising display control is achieved by maintaining QR code values address packets in the management background; If the user's scan code value hits the address package, the cover advertisement is not displayed to protect the experience; Instead, normal displays generate revenue.

• Operational guidance 1 Access We Analysis Platform ;
  2 Click the bottom left to open the Insight Analytics capability (required only for the first time);
  3 The sidebar enters [Business Tools - Advertising Tools - Cover Ads Broadcasting];
  4 Select the regular QR code link address feed and click [Deconfigure];

According to the example, upload the QR code value address package in the form of. csv file (within 10M, about 200 thousand links), file name no more than 20 Chinese / 40 English characters;
6 When the upload is complete, click on the post. The exact effective time will be based on the prompt after the post is posted; 7 To make changes, follow the path above, select Update Configuration and reupload the file for release.

# 2.5 Weixin Mini Program Code Link Address Broadcast Control

• Features Description When the developer calls the Weixin Mini Program code generation interface, the input broadcast control parameters, users scan the code according to the value of the code carrying parameters display ads.

• Operational guidance On top of the Weixin Mini Program code generation rules [(interface documentation →]]](https://developers.weixin.qq.com/minigame/dev/api-backend/open-api/qr-code/wxacode.getUnlimited.html) that did not previously have a quantitative limit, add incoming request parameters to generate a small code with ad-broadcasting parameters.

Example request:

1.{ 
1. "page": "pages/index/index",
2. "scene": "a=1",
3. "check_path": true,
4. "env_version": "release"
5. "show_splash_ad": true,
7.}