# Capabilities Profile
Business tools capabilities, will provide Weixin Mini Program developers / merchants, in the daily business process, to use the various business tools, such as A / B testing Experimental tool that can statistically analyze promotional materials]] Promotional analysis to help Mini Program developers / merchants improve operational efficiency.
It is divided into the following sections:
| Functional plates | Features Description | Web end | Weixin Mini Program end |
|---|---|---|---|
| Extension analysis | You can monitor the statistics of any "page path with parameters," and you can easily generate the corresponding promotional material, and you can view the traction effect data of the corresponding promoted material here. | ✔ | ✘ |
| Experimental tools | Support Weixin Mini Program to create all kinds of A / B test, through the contrast of the effect of contemporary color scheme, to help the decision of the subsequent iterative direction, in a more scientific way to optimize the product | ✔ | ✘ |
| Store Management | Provides store-dimensional driving and operational analytics capabilities.Establish an association between the store and Weixin Mini Program by claiming the store. You can open the Mini Program through the stores in Tencent Maps | ✔ | ✘ |
| Advertising Tools | Provide a number of cover advertising broadcast control tools, to achieve a variety of crowd oriented shielding and other broadcast control capabilities, while supporting advertising AB experiments and other tools to help traffic owners improve advertising revenue | ✔ | ✘ |