# Guidelines for WeChat Content Service Providers

# Summary

Since the launch of WeChat Mini Programs, the operation scenarios of Mini Programs have become more and more abundant. Official Account message template, live broadcast, short video has become an effective tool for running Mini programs. At the same time, the demand for service providers (MCN) that can provide content generation services is also growing. In order to support more merchants to provide high-quality services to users, we are preparing to launch the Content Services (MCN) area.

Through the MCN area, we will support content generation service providers to show their service capabilities to merchants and meet the needs of merchants to find content services. Content service providers can accumulate service cases and data through the zone, and have the opportunity to serve more customers.

# Entry criteria

We welcome service providers who meet the following criteria to enter the service marketContent Service Area:

1. Need to be an independent company legal person, with fixed office space, and general taxpayer qualification

2. Registered and operated for more than 1 year

3. The business scope should include: talent, celebrities, we media and other related businesses, provide market planning and publicity business, provide supply chain or electric business operation business, and engage in related business for more than half a year

4. Registered capital of more than 500 thousand yuan

5. With the experience of providing live broadcast, short video and graphic operation for merchants in WeChat ecosystem. Meet one of the following conditions:

Sign a real and effective live broadcast business contract with at least 3 Mini Program merchants, live broadcast cooperation relationship can be checked, and live broadcast comprehensive data performed well during the service.

With more than 3 Wechat ecological businesses signed based on short video, graphics and text on behalf of the business contract.

Such asIf neither of the two points is available, you need to prove other documents that can prove service ability in the field of WeChat content service.

# Entry process

If your business meets the above criteria, you can send application materials by email to servicemarket@tencent.com Submit an application.

Please arrange the application materials into a PPT (PDF) package as an email attachment.

The content of the email should include but not be limited to:

Company's overall introduction (including company history, development history, company location, financing situation, etc.)

Introduction of the company's core team, including the CEO, the head of core operations Background

Business contact information: name, title, WeChat ID, contact phone number

A service agreement signed with at least 3 merchants, including but not limited to live broadcast, short video, graphic and text generation operations, and need to provide service case introduction and Mini Program of the merchant (Official Account message template) appid

Other evidence that the company has WeChat Mini Programs ( Official Account message template） Examples of operational experience.

# Entry Guidelines

WeChat content service entry guidelines can refer to[Guidelines for Content Service Providers (Live Broadcast, Video) to Enter WeChat Service Market].