# I. Principles and Related Explanations
The core value of WeChat is to connect.Provide one-to-one, one-to-many and many-to-many connections, so as to realize the connection between people, people and intelligent terminals, people and social entertainment, people and hardware devices, while connecting services, information, and business.
The WeChat team has been working hard to make WeChat a powerful, full-service tool. On this basis, we launched WeChat Mini Programs, a product that provides WeChat Mini Program developers with a platform to build and implement specific services and functions within WeChat. By fully opening up our capabilities, we give more connectivity to businesses and service providers. And provide basic access capabilities, operating environment and rule system for WeChat mini programs, thereby helping more enterprises and service providers to establish their own brands and bring business opportunities to the entire WeChat industry chain.
Before starting the development of WeChat Mini Programs, we hope that the WeChat Mini Program developers (hereinafter also referred to as "you") have carefully read theWeChat Mini Program Access Guide、WeChat Mini Program Design Specification、WeChat Mini Program Development GuideIf you choose the game category, you also need to read carefully.[WeChat Mini Mini game Access Guide](https://developers.weixin.qq.com/Minigame /introduction/index.html)、[WeChat Mini Mini game Development Guide](https://developers.weixin.qq.com/Minigame /dev/index.html)etc.At the same time, we also prepared a common rejection situation for WeChat Mini Program platform for you. I hope that these guidelines and specifications can help you to solve the problems encountered in the development and operation of WeChat Mini Programs to a certain extent.
We hope that the WeChat mini program you submit can be in line with the values of the WeChat team, that is: everything is based on user value, let creation play its value, good products are used and gone, and let commercialization exist in the invisible. Under the premise of effectively meeting the reasonable needs and interests of users, through the functions and services provided by WeChat Mini Programs, to provide massive WeChat users with continuous value and high-quality services. We look forward to you submitting your WeChat Mini Programs.
# II. Specific Operating Norms
To use the services of the WeChat Mini Program platform, you must read and follow WeChat Mini Program Platform Terms of Service, and special rules established by Tencent for this purpose. This Operating Practice is interpreted and explained on the basis of the above agreements and rules, and the relevant content is designed to help you understand and comply with the relevant agreements and rules more clearly. In order to be able to operate more smoothly on the WeChat Mini Program platform, without modifying or changing any of the terms of the above agreement and rules. If we believe that your WeChat Mini Program violates our Terms, relevant platform rules or laws and regulations, Or it has an impact on the WeChat Official Platform or the WeChat open platform, then WeChat has the right to take enforcement measures against your WeChat Mini Program, including but not limited to restricting your WeChat Mini Program's access to platform features, blocking Mini Programs, demanding the deletion of data, and terminating the agreement.
# 1. Registration Submission Specification
1.1 Provide users with effective contact information such as a link to the developer or an email address.
1.2 Provide the platform to contact the developer's administrator WeChat account, and ensure that the WeChat account is true and effective.
1.3 The WeChat Mini Program you submit must not be associated with websites, applications, products or services for which you do not have full legal rights or full authorization.
1.4 In order to ensure the safety and stability of the platform and other users, we will post your WeChat Mini Program, In the whole process of operating WeChat Mini Programs, you are required to provide corresponding materials, make corresponding amendments and other supplements and adjustments, and you should assist us in auditing according to our requirements, otherwise, it will affect the results of the audit.
1.5 WeChat encourages developers to innovate and does not allow repeated registration, submission of two or more pages, content, functions or homogenized WeChat mini programs to provide users with diversified services. At the same time, please avoid registering or submitting the same or similar WeChat Mini Programs as existing Mini Programs to ensure that the Mini Programs are distinctive and irreplaceable to each other, avoid creating confusion for users, affecting user experience, and allowing the account resources of the Mini Program to be used rationally.
# 2. Basic information specification
The name, logo and biography of the WeChat Mini Program account are basic information for the Mini Program account, and need to be able to accurately describe the Mini Program's function and content, provide users with an intuitive understanding of the Mini Program, and meet users' expectations for the function or service the Mini Program actually provides. Avoid guiding, misleading and confusing users' understanding of the functions or scope of services actually provided by the Mini Program, and avoid users' misunderstanding of brand confusion between the Mini Program and the services provided by WeChat or Tencent.
2.1 WeChat Mini Program Account Basic Information: The name, logo and introduction should be related to each other to avoid the lack of related expressions between each other, causing users to confuse the functions or services actually provided by the Mini Program.
2.2 The basic information of WeChat Mini Program account must not contain politically sensitive, pornographic, violent and bloody, terrorist content and other illegal content prohibited by national laws and regulations.
2.3 The basic information of WeChat Mini Program Account shall not be mixed with commercial language, popular Official Account or Mini Program name, popular application name, popular language, "national level," "the most senior" and other advertising laws and regulations expressly prohibited language, watermark identification and other content irrelevant to the function or content of the Mini Program.
For example: the name is free buffet, women's clothing is cheap, brand-name bags clearance, which contains "free," "huge cheap," "clearance," etc., it is recommended to delete the commercial language and modify the combination of brand and product description or function description.
2.4 WeChat Mini Program Account Basic Information Unauthorized use of trademarks, Content such as brand logos or similar content, information, and special corner marks infringe upon the legitimate intellectual property rights of others, and shall not contain other content that infringes upon the legitimate rights and interests of others (including but not limited to portrait rights, reputation rights, privacy rights, name rights, etc.).
For example, the unauthorized use of the WeChat brand, a Mini Program called WeChat Little Assistant, is an infringement.
2.5 The name of the WeChat Mini Program account should not be duplicated or confused with the name of the existing Mini Program, Official Account message template or popular app without proper reason.It is not possible to use generalized inductive, universal and non-identifying words to name, or to include popular search terms and keywords in the name, and to fight against the rules of the search system.
For example, a Mini Program named shorts and skirts is proposed to be modified to a combination of brand and product description or functional description.
2.6 To register a star fan group, fan club and other accounts, you must provide star brokerage company (studio) authorization or certification, without authorization will not be able to register.
# 3. Function setting specification
3.1 The services and content actually provided by WeChat Mini Programs must be consistent with the brief introduction of the Mini Programs, and there is no hidden category.
3.2 The core functions of WeChat Mini Programs must be reflected on the home page of the Mini Program.
3.3 WeChat Mini Programs provide users with basic functional guidelines, which should include descriptions or screenshots.
3.4 The scope of services of WeChat Mini Programs should be consistent with the categories and labels actually filled in, and should also be consistent with the services provided by itself, and should not exceed the scope of the category library of the Mini Program platform. It should be noted that once you select the game category, the category will not be modified to other Mini Program categories.
3.5 The functions of WeChat Mini Programs should not be too simple, and the functions provided should not be seriously homogenized with other WeChat Mini Programs.
3.6 Without the authorization of Tencent, the addition of WeChat mini programs must be free and must not be set up to pay for the addition.
3.7 Without the authorization of Tencent, it is not allowed to provide the same or similar functions as the WeChat client.
3.8 Through the WeChat Mini Program category allowed by Tencent, developers can apply to set up customer service sub-merchants to provide customer service services, and should manage the legality and standardization of customer service sub-merchants to provide services.
3.9 Without permission or without authorization from Tencent, the use of the Mini Program function may not depend on other WeChat Mini Programs, i.e. may not be conditioned on the use of other WeChat Mini Programs, nor may it be conditioned upon the use of any other application.You are also not allowed to display or recommend other WeChat Official Account templates or accounts without permission or authorization from Tencent.
3.10 WeChat Mini Programs should set up an infringement complaint mechanism to deal with disputes between users.
3.11 WeChat Mini Programs should be in accordance with national laws, regulations and other policies, and the relevant operating terminal equipment system, The requirements of the application store or the market, to remind or deal with content or services that may involve contact with minors, and to protect the physical and mental health and legitimate rights and interests of minors.
3.12 WeChat Mini Program content or functions shall not be solely or primarily used to commercialize the appearance, identity, specific or comprehensive personal abilities of women or men, etc., and as a guide or promotion. Such as pure beauty album, video set, graphic set and so on.
3.13 The content or functions of WeChat Mini Programs shall be in accordance with applicable laws and regulations, the requirements of regulatory authorities and the reasonable requirements of Tencent, Truthfully and fully disclose the content that has significant interests with the user, including but not limited to activity rules, product or service requirements and conditions, institutional and brand information, rights and obligations of all parties, consultation and complaint channels, etc., to protect the user's right to know.
# 4. Subject specification
4.1 The developers and operators of WeChat Mini Programs shall comply with the provisions of laws, regulations and other normative documents, and any reasonable grounds to believe that there is a violation of laws, regulations or regulatory requirements will be rejected.
4.2 You should provide the corresponding qualification documents such as approval and recordation in accordance with our requirements, otherwise, we have reason to believe that the WeChat Mini Program you submitted violates laws, regulations or regulatory requirements. The qualification documents you submit shall be true, legal and valid. Tencent will release and review your Mini Program within the scope of legal authority and ability, If we find any forgery or forgery in the documents submitted by you, we have the right to refuse your WeChat Mini Program or take compulsory measures against it, and reserve the right to pursue your corresponding legal responsibilities.
4.3 Any person who has reasonable grounds to believe that he has engaged in or facilitated or assisted in the commission of an illegal act or activity will be refused.
4.4 We have the right to refuse to publish, disseminate or engage in relevant business activities without obtaining statutory permits or licenses.
# 5. Code of conduct
# 5.1 Abusive sharing behavior
Content violations
In the services provided by Mini programs, there shall be no abuse sharing violations. Forcing users to shareThe induced act of sharing immediate benefitsTo achieve the purpose of inducing sharing through express or implied styleAs well as rub flow induced sharing get red envelope cover behavior. Including but not limited to the following types:
&emsp&emsp5.1.1 Force sharing before you can proceed to the next step. Including but not limited to sharing before unlocking functions or capabilities, sharing before viewing, downloading pictures or videos, etc.
&emsp&emsp5.1.2 Induce sharing to groups or friends in a way that benefits can be gained without interaction or deep interaction after sharing. "Deep interaction" means that the shared person understands the shared content and actively participates in the activity or business process, thus performing a series of related actions such as entering the page and clicking. "Benefits" include but are not limited to: cash rewards, physical prizes, virtual prizes (red envelopes, coupons, vouchers, points, phone charges, traffic, information, etc.).
&emsp&emsp&emsp5.1.2.1 No interactive sharing profit: induction to share to the group or friends, complete the sharing operation immediately get the opportunity to renew life/integral/Gold coins, etc.
&emsp&emsp&emsp5.1.2.2 No deep interaction sharing profit: induced to share to the group or friends, the shared only need to visit the Mini Program, the sharer can get benefits, etc.
&emsp&emsp5.1.3 Share to WeChat Moments through interest inducement, including but not limited to: cash rewards, physical prizes, virtual prizes (red envelopes, coupons, vouchers, points, phone charges, traffic, information, etc.)
&emsp&emsp5.1.4 Customer service message push chain content or WeChat public account article induction to share to WeChat Moments.
&emsp&emsp5.1.5 There are suggestive inducements to share content, including but not limited to red dot reminders.
&emsp&emsp5.1.6 In the virtual business Mini Program, there is an inducement to increase new user behavior that can be profitably shared.
&emsp&emsp5.1.7 There is an induced sharing behavior in the mini program that discloses the relationship between friends of others or user privacy to strangers (non-WeChat friend relationship) without the permission or authorization of the user.
&emsp&emsp5.1.8 Small programs have excessive marketing sharing behavior: if the same entity, associated entity, or the same account, associated account or platform believes that the amount of sharing of Mini programs under multiple accounts with joint actions is too large and the sharing conversion rate is too low, It will be considered that there may be excessive marketing sharing behavior, the ability of relevant Mini programs to jump to APP, sharing ability, etc. will be automatically limited, and the ability of Mini programs associated with WeChat open platform developer accounts to share Mini programs will also be automatically limited.
&emsp&emsp5.1.9 The Mini Program sharing activity does not clearly clarify the rules of the activity, and there is a behavior of misleading users. Including but not limited to the following types:
&emsp&emsp&emsp5.1.9.1 The sharing activities within the Mini Program do not clearly inform the user of the complete information of the activities, including but not limited to the overall rules, the steps of the activities and the results of the interaction benefits. In the process of mini program sharing activities, users are induced to participate with probabilistic events or uncertain profit results.
&emsp&emsp&emsp5.1.9.2 The sharing activities within the Mini Program have headline party information that is exaggerated and misleading, and the authenticity and accuracy of the activity information cannot be guaranteed.
&emsp&emsp&emsp5.1.9.3 The information related to the sharing activities in the Mini Program is not prominently marked on the page, or the use of small and micro fonts, gray fonts, etc., makes it difficult for users to pay attention to and identify, and affects the user's behavior of obtaining information and reading.
&emsp&emsp&emsp5.1.9.4 Sharing the benefits and final benefits of activities within the Mini Program requires users to participate for a long time, which does not meet the requirements of immediacy.
&emsp&emsp5.1.10 The total number of participants in the group sharing activities in the Mini Program is not limited to 5 people.
Processing rules
Once found, the mini program ladder will be banned from sharing ability or WeChat Moments QR code recognition ability until the ban is processed according to the degree of violation.
See the "Abusive Sharing Behavior" Case
# 5.2 Brush behavior
Content violations
There shall be no malicious brush tickets, brush powder, brush orders and other acts. Including but not limited to: brush tickets, brush powder, brush orders and other acts through third-party technologies and tools, or provide tools or services for the above acts.
Processing rules
Once found, the Mini Program will be restricted according to the degree of violation until it is sealed.
View "Brush Volume Behavior" Case
# 5.3 Net earning behavior
Content violations
The existence of their own or to assist others in the process of personalizing, luring other users to participate in, forward, download or entrust the scalping platform, including but not limited to the following types:
&emsp&emsp5.3.1 After the induction and forwarding of the content, you can obtain benefits, including but not limited to: cash, points, gifts, etc.
&emsp&emsp5.3.2 Inducement to download the APP or use the APP, jump to experience other Mini programs to obtain benefits, including but not limited to: cash, points, gifts, etc.
&emsp&emsp5.3.3 nickname/Introduction/The avatar contains obvious information content.
Processing rules
Once found, the Mini Program will be banned from sharing ability or searched ability until the ban is processed according to the degree of violation.
View the "Net Earning Behavior" Case
# 5.4 Plug-in behavior
Content violations
Without Tencent's written permission, you may not use or recommend, introduce the use of plug-ins, plug-ins or other illegal third-party tools and services to access the Service and related systems. Including but not limited to: selling or promoting plug-in game software, auxiliary cracking function software, etc.
Processing rules
Once found, the Mini Program will be restricted according to the degree of violation until it is sealed.
View the "plug-in behavior" case
# 5.5 Injury of honor /Goodwill/privacy/Portrait behavior
Content violations
Unauthorized use of another person's registered enterprise name or trademark, infringement of the right to exclusive use of another person's enterprise name and trademark rights and enterprise goodwill. Unauthorized use of other people's name, head, infringement of other people's reputation, portrait rights and other legal rights. Unauthorized sending, dissemination of other personal privacy information, infringement of other people's privacy rights and other legitimate rights and interests.
Processing rules
Once found, the illegal content such as the infringing name and head of the Mini Program will be emptied according to the degree of violation until it is removed.
# 5.6 Infringement of intellectual property rights
Content violations
Without the written consent of Tencent, any developer shall not use Tencent's services on its own or with other third parties to infringe the intellectual property rights of other subjects, including but not limited to: text, pictures, video, audio, software, etc.
Processing rules
Once found, the infringing content of the Mini Program will be emptied according to the degree of violation until it is removed.
# 5.7 Categorical nonconformity
Content violations
Information such as services or content provided by WeChat Mini Programs is inconsistent with the categories actually selected, including but not limited to the following types:
&emsp&emsp5.7.1 Subject does not open categories: the services actually provided by WeChat Mini Programs exceed the scope of categories supported by their subject types, including but not limited to: the services provided by individual subjects exceed the scope of categories open to individual subject Mini Programs.
&emsp&emsp5.7.2 The category of product sales is not consistent: the Mini Program provides online sales of related goods services, and does not apply for the relevant categories, including but not limited to: selling food, wine, medical equipment, etc.
&emsp&emsp5.7.3 Content display category does not match: The Mini Program releases and displays relevant content, and does not apply for the relevant categories, including but not limited to: publishing display information, entertainment, social and other information.
&emsp&emsp5.7.4 The service category does not match: the Mini Program has service content in related industries and has not applied for the relevant categories, including but not limited to: providing financial, medical, government and other industry service content.
Click here to view["WeChat Mini Program Platform Open Service Categories"](https://developers.weixin.qq.com/miniprogram/product/material/#percent E9%9D%9E%E4%B8%AA%E4%BA%BA%E4%B8%BB%E4%BD%93%E5%B0%8F%E7%A8%8B%E5%BA%8F%E5%BC%80%E6%94%BE%E7%9A%84%E6%9C%8D%E5%8A%A1%E7%B1%BB%E7%9B%AE)
Processing rules
Once found, the platform will remind the developer to adjust the deadline, if you do not apply for the relevant categories or remove the relevant services, the Mini Program will be banned according to the degree of violation until the removal of processing.
# 5.8 Game Testing Behavior
Content violations
The service of the Mini Program shall not involve the abuse of test information, including but not limited to the following types:
&emsp&emsp5.8.1 The act of generating a QR code for WeChat Moments communication is not allowed.
&emsp&emsp5.8.2 Malicious diversion to other Mini Programs to complete the test is not allowed.
&emsp&emsp5.8.3 Do not allow the use of hidden Mini Program test content to bypass the audit.
Processing rules
Once found, the mini program will be banned according to the degree of violation of the WeChat Moments two-dimensional code recognition ability until the closure process.
View the "Game Testing Behavior" Case
# 5.9 Multi-level distribution operation behavior
Content violations
It is not allowed to implement multi-level distribution behavior through WeChat Mini Programs, and release distribution information to induce users to add, share or directly participate. Including but not limited to the following types:
&emsp&emsp5.9.1 To e-commerce platform as the carrier, through the cultivation of user fans, hierarchical commission in the form of multi-level distribution behavior.
&emsp&emsp5.9.2 Online community or virtualcommunity operation, the formation of upper and lower agents, induce the formation of multi-level distribution team behavior.
&emsp&emsp5.9.3 Through physical sales, the development of subordinate agents, multi-level extraction of sales profits multi-level distribution behavior.
Processing rules
Once found, the Mini Program will be banned from sharing, payment ability and seal processing according to the degree of violation.
See the case of "Multi-level Distribution Operations"
# 5.10 Mutual promotion as
Content violations
Without the written consent of Tencent, any developer shall not use Tencent's services on its own or with other third parties to promote WeChat Mini Programs./Small games or other APP recommendation, promotion, ranking or centralized establishment of jump, add platform services, and shall not provide any assistance or convenience for the above acts.
Processing rules
Once found, the Mini Program will be removed from the shelf.
<a href="https://mp.weixin.qq.com/s/_K0TzrT4p9r1COwSosy4sg >See the "Mutual Promotion" Case
# 5.11 Fraud
Content violations
The mini program contains false red envelopes, false activities, false propaganda, counterfeiting Tencent's official or other people's business, etc., and deceiving users. Including but not limited to the following types:
&emsp&emsp5.11.1 Mini Program in the existence of false group fraud.
&emsp&emsp5.11.2 Fraud by selling counterfeit oil cards.
&emsp&emsp5.11.3 Mini Program through high rebate gimmick to attract users to consume, fraud.
&emsp&emsp5.11.4 To receive goods for free as a gimmick, guide users to pay higher than the actual value of goods postage or other costs to receive goods.
&emsp&emsp5.11.5 To recruit part-time/Recruitment positions/Internship opportunity to pay in the name of fraud, but actually for the user to pay the deposit, deposit, membership fees and other expenses for fraud.
&emsp&emsp5.11.6 The act of impersonating official business or official personnel to defraud the user.
Processing rules
Once found will be on the Mini Program title processing.
# 5.12 Collect user privacy behavior
Content violations
Acts that do not comply with the following operating rules are considered violations:
&emsp&emsp5.12.1 Before collecting user data, it is necessary to ensure that user consent is obtained and the purpose and extent of use of the data are truthfully disclosed to the user.
&emsp&emsp5.12.2 Do not illegally collect or steal user passwords or other personal data.
&emsp&emsp5.12.3 Unless required by relevant laws or with the user's consent, users may not be required to enter personal information (mobile phone number, date of birth, etc.) to use its functions, or collect user passwords or personal information (including but not limited to mobile phone number, identity card number, birthday, residential address, etc.).
&emsp&emsp5.12.4 If requested by the user, you should delete all data received about the user, unless you have the right to request the retention of such data in accordance with laws and regulations.
&emsp&emsp5.12.5 If you discontinue using WeChat Mini Program, you should immediately remove all user data from WeChat and WeChat Mini Program.
&emsp&emsp5.12.6 It is not permitted to display the user's WeChat ID, name, QQ, mobile number, email address and date of birth to other users of WeChat Mini or any third party.
&emsp&emsp5.12.7 The user's WeChat ID, name, QQ, mobile number, email address and date of birth are not allowed to be used for any purpose without the authorization of the user and WeChat platform.
&emsp&emsp5.12.8 It is not allowed to reflectively search, track, associate, mine, obtain, or use information such as a user's WeChat ID, name, QQ, mobile phone number, email address, and date of birth to engage in behaviors unrelated to the identity publicized by the WeChat Mini Program.
&emsp&emsp5.12.9 It is not allowed to copy, store, use or transmit user data without the user's express consent and without truthfully disclosing to the user the purpose and scope of use of the data.
&emsp&emsp5.12.10 Keep the data received through WeChat up to date and use the data to improve the user experience of WeChat Mini Programs.
&emsp&emsp5.12.11 Tencent is not allowed to add WeChat Mini Program data to the search engine or directory, or to add WeChat Mini Program search capabilities to WeChat Mini Program without the company's authority or permission.
&emsp&emsp5.12.12 Data received from WeChat and WeChat Mini Programs may not be used to make eligibility decisions, including whether to approve or reject an application or how much interest to charge on a loan, without Tencent's authorization or permission.
&emsp&emsp5.12.13 If your WeChat Mini Program entity is acquired or merged by a third party, the data you receive from WeChat and WeChat Mini Programs can only continue to be used within your WeChat Mini Program.
&emsp&emsp5.12.14 Without the consent of Tencent, no user may collect, store, grab, obtain or request the user to provide information including but not limited to WeChat or its service platform, user data which Tencent considers to be sensitive information (including but not limited to WeChat account, WeChat password, QQ number, QQ password, user relationship chain, friend list data, bank account and password, etc.), nor may the aforementioned data legally obtained be used by itself or to its users or customers to create, supplement or maintain its own relationship chain.
&emsp&emsp5.12.15 It is not allowed for the Mini Program to collect user privacy behavior such as uploading photos by users or recognizing people, including but not limited to person rating, AI fortune-telling, etc.
Processing rules
Once found, the Mini Program will be banned according to the degree of violation until the sealing process.
View the "Collecting User Privacy Behavior" case
See "Specifications for the Behavior of Small Programs Collecting Users' Mobile Phone Numbers"
# 5.13 Virtual payment behavior
Content violations
With the exception of the Android Buy feature in the Mini game Category, any virtual product provided by developers on iOS will not display any purchase or payment functions, pages, or buttons, even if they are not available for use.It is also not allowed to direct to external websites or apps to implement payment functions. Including but not limited to the following types:
&emsp&emsp5.13.1 Pay for virtual content.
&emsp&emsp5.13.2 Pay to unlock quality services.
&emsp&emsp5.13.3 Including guiding virtual payment behavior, including but not limited to App, Official Account message template, H5, Personal Account, website, Android Payment, etc.
&emsp&emsp5.13.4 Including payment, guide payment and other suggestive fields, such as: access to VIP courses, guide users to recognize the goods are required to pay.
Processing rules
Once found, the platform will remind the developer to adjust the deadline, and the ladder will be banned if it is not adjusted at the expiration. “IOS Payment Interface/IOS User Search Mini Program/IOS user opens Mini Program” And other functions.
See the "Virtual Payment Behavior" case
# 5.14 Confounding behavior
Content violations
The use of WeChat mini program name, icon, profile, description, provided functions and other information that does not fully match the main information shall not cause the following inappropriate confusion, misidentification, Lenovo or influence to the user. Including but not limited to the following types:
&emsp&emsp5.14.1 Malicious confusion Tencent official functions.
&emsp&emsp5.14.2 It is developed and operated by the relevant government agencies, public service units, social organizations and other organizations (whether the organization exists or not).
&emsp&emsp5.14.3 Confusing it as a lottery-related activity and misleading the user.
&emsp&emspFor example, imitate the core gameplay of the lottery or product form, elements, etc. to conduct marketing activities and other behaviors.
&emsp&emsp5.14.4 The Mini Program login page or pop-up window, the relevant description or icon has confused Tencent's official behavior, such as: calling the front page of the mobile phone number quick verification ability component, and the use of WeChat, WeChat logo and other confusing Tencent's official language.
&emsp&emsp5.14.5 The Mini Program uses the way such as short message, phone to confuse its for the business that the organization such as the organization such as government orgnaization, enterprise or public service unit, social group develops, operation, misdirect the behavior of the user.
Processing rules
Once found, the Mini Program will be subject to risk reminders, restriction functions until the closure process according to the degree of violation.
<a href="https://mp.weixin.qq.com/s/Bj3OAodRO8ejkVtD6b3llg >View the "Confusing Behavior" Case
# 5.15 Misuse of interface capability
Content violations
WeChat Mini Programs shall use the functions provided by Tencent in a lawful, compliant, proper and bona fide manner. Interfaces and capabilities, etc., should be used in accordance with the protocol rules related to WeChat Mini Programs, protect the legitimate rights and interests of WeChat users and other third parties, and comply with the requirements and recommendations advocated by Tencent for WeChat Mini Programs. You may not misuse, misuse, or non-bona fide use of the above functions, interfaces, capabilities, etc., by yourself or by assisting others. Including but not limited to the following types:
&emsp&emsp5.15.1 Abuse Screenshot Event Listening Callback Interface
&emsp&emsp&emsp&emspAfter the user operation screenshot, immediately jump to other pages.
&emsp&emsp5.15.2 Abuse Template Message Interface
&emsp&emsp&emsp&emspMaliciously induce users to trigger operations to achieve the purpose of issuing templates to usersMalicious harassment, issued to the user harassment templateMalicious marketing, distribution of marketing purpose template.
&emsp&emsp5.15.3 Abuse customer service message interface
&emsp&emsp&emsp&emsp5.15.3.1 The user is induced to carry out the operation that can trigger the customer service message conversation, so as to realize the purpose of sending the message to the user through the customer service message interface.
&emsp&emsp&emsp&emsp5.15.3.2 Through the customer service message interface to the user to send a message unrelated to the customer service scene, causing harassment to the user. Including but not limited to: marketing advertisements unrelated to the request, various types of illegal content listed in this operating code, etc.
&emsp&emsp5.15.4 Abuse Operation Shear Plate Interface
&emsp&emsp&emsp&emspAfter the user uses the clipboard function to perform the replication operation, the user maliciously and forcibly interrupts the complete process of the functional service or business within the Mini Program, requiring the user to jump or use other methods to fully experience the business process, affecting the user experience.
&emsp&emsp&emsp&emspWhen the user does not perform any operation, the Mini Program reads the clipboard information by default and writes information to the clipboard.
&emsp&emsp5.15.5 Misuse of scheme code interface
&emsp&emsp&emsp&emspMini Program account main business involves the package of scheme code interface, paid/Free provision of services for profit, or jump into other Mini programs that violate the operating norms of Mini programs, or jump into other Mini programs for pure diversion and mutual promotion.
&emsp&emsp5.15.6 Abuse Chat Material Open
&emsp&emsp&emsp&emspThe mini program account abuses the WeChat chat material opening method and maliciously increases the entrance opened by using the mini program. Including but not limited to:
&emsp&emsp&emsp&emsp5.15.6.1 The title, abbreviation and use description contain illegal content.
&emsp&emsp&emsp&emsp5.15.6.2 The Mini Program provides the actual processing function that does not match the declaration configured by the developer.
Processing rules
Once found, the violation template of the Mini Program will be deleted according to the degree of violation and the ability of relevant interfaces will be limited.
View the Abuse of Interface Capability Behavior Case
# 5.16 Excessive marketing behavior
Content violations
Excessive marketing, display or dissemination of harassing information or spam, causing harassment to users.
Processing rules
Once found, the Mini Program will be banned according to the degree of violation until the closure process.
See the "Excessive Marketing Behavior" Case
# 5.17 Red Envelope Account
Content violations
Red envelope accounts containing the following violations will be rejected:
&emsp&emsp5.17.1 Spread red envelope activities on WeChat Moments.
&emsp&emsp5.17.2 Red envelope class account in the Mini Program to provide red envelope plaza services.
&emsp&emsp5.17.3 The red envelope account provides custom password services in the Mini Program, and there is no security filtering.
&emsp&emsp5.17.4 Red envelope class account generated H5 two-dimensional code image spread.
&emsp&emsp5.17.5 The red envelope account does not choose the "social red envelope" category, and does not apply for a new business number for operation. It is recommended to apply for the "social red envelope" category after the prompt to re-apply for the business number for the red envelope content operation.
Processing rules
Once found, the Mini Program will be banned from sharing, searched, called the payment interface, and opened the Mini Program through the two-dimensional code.
View the "red envelope account" case
# 5.18 Content security
Content violations
The mini program involves no mechanism to filter illegal, illegal and other inappropriate information content. The Content Security Detection Interface must be invoked to verify text/Whether the picture contains sensitive content, improve information security capabilities, reduce the risk of being maliciously used to spread malicious content. Including but not limited to the following types:
&emsp&emsp5.18.1 UGC platform class Mini Program, Mini Program for the platform tool class, illegal information is published by users within the platform, the platform does not set up illegal content filtering mechanism for users to publish content.
&emsp&emsp5.18.2 Nickname test/Fortunetelling class UGC Mini Program, Mini Program can be arbitrary input sensitive violation content, no security filter.
&emsp&emsp5.18.3 Lottery class account, users publish illegal content.
Processing rules
Once found, the mini program will be banned from sharing, WeChat Moments QR code opening and single page processing according to the degree of violation.
View the "Content Security" Case
# 5.19 Circumvention, circumvention or confrontation of platform audit regulation
Content violations
The version of the Mini Program submitted for review shall be consistent with the version of the Mini Program actually released and launched. Developers shall not bypass, circumvent or fight the review and regulatory rules of the WeChat Mini Program platform through technical or other means. This includes, but is not limited to, displaying content under different service categories to different user groups, or falsifying qualifications, or intercepting user complaints by using false, fake complaint portals or flashbacks.
&emsp&emsp5.19.1 Use platform vulnerabilities for illegal operations.
&emsp&emsp5.19.2 Using technical means to circumvent platform audit supervision:
&emsp&emspIncluding but not limited to screenshot confrontation, IP confrontation, regional confrontation, crowd confrontation and other means.
&emsp&emsp5.19.3 The use of a large number of account diversion behavior:
&emsp&emsp The contents of multiple accounts are similar templates, and there are a large number of illegal contents such as exaggeration and misleading, or batch diversion.
&emsp&emsp5.19.4 Malicious batch control accounts bypass the regulation of the platform rules, disrupt the platform order and the normal operation of other Mini programs:
Processing rules
Once found, the platform will limit the ability to share and be searched for the relevant mini programs according to the degree of violation until they are permanently removed from the shelves, and Tencent has the right to refuse to provide services to the relevant subjects. If a third party provides the above-mentioned malicious technical services to a Mini Program developer, the platform will limit the ability of the relevant third party to register Mini Programs, raise reviews, etc., depending on the extent of the violation, and impose penalties on Mini Programs submitted online by such third party, including but not limited to restricting sharing or taking them down. The antagonistic behavior of the Mini Program under the subject and the associated subject more than once>= 2), the antagonistic behavior of the Mini Program under the same subject and the related subject will be cumulatively punished according to the same ladder.
# 5.20 Induced downloading behavior
Content violations
In order to protect user experience and user rights and interests, the services provided by Mini programs must not have induced user jumps that affect the integrity and smoothness of functional services or business processes./Download the app. Interest induced jump/Download the app, force users to jump/Download APP, through the use of customer service message interface capabilities, through the use of shear board capabilities to achieve induced jump/Behavior for the purpose of downloading the APP, and inducing or forcing the user to jump when the Mini Program has provided relevant functions or services/Download the app. Including but not limited to the following types:
&emsp&emsp 5.20.1 Benefit induced jump/to download
The Mini Program involves the use of interests not substantially related to the functional services or business within the Mini Program to induce users to jump/Download the app. Benefits include, but are not limited to: cash rewards, physical prizes, virtual prizes (red envelopes, coupons, points, vouchers) that cannot be used or cashed in the Mini Program.
&emsp&emsp 5.20.2 Mandatory jump/to download
The Mini Program involves the complete flow of the functional services or business within the Mini Program and requires the user to jump./Download the app before proceeding to the next step. Including but not limited to: Jump/Download the APP before you can unlock the relevant functions or services, jump/Download the APP before you can fully experience the business process, in the Mini Program has provided relevant functions or services, still require the jump/Download the app, etc.
&emsp&emsp 5.20.3 Use customer service messages to guide the jump/to download
The Mini Program involves inducing the user to trigger the Mini Program customer service message interface ability to achieve the induction jump./Download the app for purposes.
Processing rules
If there are any of the above categories or other similar forms of illegal content or behavior in the Mini Program, please pay attention to it and rectify it in a timely manner. The first discovery will be rectified within a time limit, and Mini programs that fail to complete rectification or violate the rules again will be restricted from sharing and other related functions.
View the "Induced Download Behavior" case
# 5.21 Abuse Subscription Messages
Content violations
The use of subscription messaging capabilities to induce subscriptions, induce clicks, and distribute content that does not match the user's expectations is deemed to be a violation, including but not limited to the following types:
&emsp&emsp5.21.1 Induced subscription
There is the behavior of forcing or inducing users to subscribe by reward or other means, including but not limited to forced subscription and induced subscription, the main types are:
- Force the user to subscribe: Subscribe before proceeding to the next action. Including but not limited to: complete the subscription to know the answer or continue to watch the video, pictures, complete the subscription to link jump, etc.
- User Rewards: Users receive rewards after subscribing. Including but not limited to: cash prizes, physical prizes, virtual prizes (red envelopes, coupons, vouchers, points, phone charges, traffic, information, game coins, etc.), increase the chance of lucky draw/Probability of winning, etc.
- Coercion, incite users to subscribe: with exaggerated language to coerce, lure users to subscribe.
&emsp&emsp5.21.2 Induction-click
There is the behavior of forcing or inducing users to click on subscription messages by reward or other means, including but not limited to forcing or inducing clicks, the main types are:
- Force the user to click: click before proceeding to the next action. Including but not limited to: click to know the answer or continue to watch videos, pictures, see more content, etc.
- The user can be rewarded after clicking. Including but not limited to: cash prizes, physical prizes, virtual prizes (red envelopes, coupons, vouchers, points, phone charges, traffic, information, game coins, etc.), increase the chance of lucky draw/Probability of winning, etc.
- Coercion, incite users to click: with exaggerated language to coerce, lure users to click.
&emsp&emsp5.21.3 Other violations
There is the use of subscription messages to issue content that violates national laws and regulations or is seriously inconsistent with the service or content that the user understands when subscribing.
Processing rules
Once an application with the above behavior is found, the subscription message interface capability of the Mini Program is deleted or the short term, long term or permanent ban is processed according to the degree of violation.
# 5.22 Transaction disputes and transaction experience sub-management
If the Mini Program involves the provision of online trading services, you shall provide services to users in accordance with relevant laws and regulations, platform rules and relevant agreements between you and users. In order to protect the trading rights of platform users, the platform has the right to intervene and deal with the transaction disputes between you and users on its own initiative or after receiving user complaints. WeChat Mini Program Transaction Dispute Handling RulesThe platform has the right to adjudicate irregularities related to your trading services in accordance with laws and regulations and relevant platform rules, and to take warnings, collect margin, collect default payment, indicate trading risks, suspend or terminate the service according to such irregularities, please see WeChat Mini Program trading experience sub-management rules。
# 5.23 Other content that violates the platform operating rules
&emsp&emsp5.23.1 The content shall not cause the Tencent Software to be removed, offline, terminated, incompatibility and other adverse effects in the necessary use environment or download channels such as terminal device system, application store, market, etc.
&emsp&emsp5.23.2 Developers shall properly use the services provided by Tencent, and shall not interfere with or improperly use the services provided by Tencent on their own or jointly with other third parties, including but not limited to replacing pages, traffic hijacking, etc. Otherwise, once found, Tencent has the right to restrict the relevant WeChat Mini Program until it is banned, and has the right to refuse to provide services to the subject.
&emsp&emsp5.23.3 You shall not provide any service that actively sets up or guides users to hide, disguise, change, etc., without disclosing the true identity of the user. Once such behavior is found, WeChat has the right to restrict its functions until it is blocked, and has the right to refuse to provide services to the subject.
&emsp&emsp5.23.4 For WeChat Mini Programs that provide customer service services through customer service sub-merchants, the customer service sub-merchants added by them shall not engage in violations of laws and regulations, including but not limited to infringement, fraud and other acts in violation of laws and regulations as well as platform operation norms. Otherwise, in addition to taking measures to restrict the ability of its customer service sub-merchants, Tencent also has the right to take measures to restrict the ability of WeChat Mini Programs that use the ability of customer service sub-merchants, and has the right to refuse to provide services to the main body.
&emsp&emsp5.23.5 After the completion of registration, if the account is not logged in for a long time, the WeChat Mini Program may be terminated, and the email, ID card, WeChat ID and other information used for registration after termination of use may be cancelled.
&emsp&emsp5.23.6 You should ensure that the code of Mini Programs (including Mini Games) that you develop or operate does not infringe the legal rights of others, nor does it violate the license requirements of any open source software. You may not copy, use, distribute or maliciously copy the Code without the permission of the Right Party. For disputes caused by the same or similar code, Tencent has the right to use technical means to independently judge and deal with the similarity of the disputed code and the degree of malicious infringement.
&emsp&emsp5.23.7 Without permission or without authorization from Tencent, the use of the Mini Program function may not depend on other WeChat Mini Programs, i.e. may not be conditioned on the use of other WeChat Mini Programs, nor may it be conditioned upon the use of any other application.You are also not allowed to display or recommend other WeChat Official Account templates or accounts without permission or authorization from Tencent.
&emsp&emsp5.23.8 You should have read and agree to the Terms and Conditions, including, but not limited to, the Apple Developer Program License Agreement > < App Store Audit Guide > Such as terminal device systems, application stores, markets, etc., the Mini programs you develop or operate may not engage in acts that violate the above agreements or norms.
# 5.24 Paid voting behavior
Content violations
Paid voting behavior refers to the behavior of forcing or attracting users to vote in a paid way or affecting the voting results. This includes, but is not limited to, direct online payment, direct or indirect access to physical or virtual items such as prizes, points, redeeming vouchers, discount vouchers or direct or in direct purchase of gifts, tickets or other physical or digital items in order to obtain voting eligibility or different voting numbers.
Processing rules
For the first time, it will be rectified within 3 days, and the "Mini Program payment" function will be banned if it is not rectified at the expiration. If the subsequent rectification is still directly or indirectly similar behavior, the Mini Program will be permanently banned. If multiple accounts under the same entity have similar violations, all Mini Programs under the entity will be restricted according to the degree of violation until they refuse to provide any registration or certification services to the entity.
See the "Paid Voting Behavior" Case
# 5.25 Providing unsecured developer program download service behavior
Content violations
&emsp&emsp5.25.1 Provide or assist in providing downloads of "developer programs that bypass third-party app store audits or on app stores that do not have regulatory approval"
&emsp&emsp5.25.2 Forcing, inducing, or suggesting users to download "developer programs that bypass third-party app store reviews or on app stores that do not have regulatory approval."
&emsp&emsp5.25.3 Facilitating the dissemination or downloading of the foregoing acts.
Processing rules
Once found, the account will be processed according to the existing rules according to the degree of violation, such as pornography, fraud, will be permanently banned. After repeated reminders and warning education, if there are still similar situations, the account will be permanently banned. If multiple accounts under the same subject have similar violations, they will also refuse to provide any registration or certification services to the subject.
# 5.26 Margin
If the mini program involves the provision of online trading services, and there are specific categories of goods, services, Use of specific functions or there are many user complaints and other circumstances that may affect the user's trading rights and interests, the platform has the right to require you to pay margin in accordance with the relevant rules, for the payment of trading disputes, to protect the rights and interests of users, please see Provisions on the Administration of Margin for Small Program TransactionsIf you violate the above provisions, the Platform reserves the right to take measures such as warning, prohibiting sharing, being searched, suspending or terminating the provision of services to Mini Programs depending on the circumstances.
# 5.27 Star Support Act
Content violations
In the Mini Program, it is not allowed to set up various forms of star artist individual or combination list, it is not allowed to set up related functions to induce fans to list, and it is not allowed to provide various list tasks and related functions or information.
Processing rules
Once found, the platform will limit the ability to share and be searched for the relevant mini programs according to the degree of violation until they are permanently removed from the shelves, and Tencent has the right to refuse to provide services to the relevant subjects.
# 5.28 Share Scene Frequency Restrictions
Limitation Dxplaination
In order to ensure that developers in the platform have long-term healthy growth space, while ensuring user experience, developers need to reasonably control the scale of sharing. If there are inducements in the sharing of Mini programs, and the number of shares is too much in a period of time, the frequency limit will be triggered. Inducement behavior: to induce users to share with interests, the sharer can obtain benefits through the relevant sharing operation. "Benefits" include but are not limited to cash prizes, physical prizes, virtual prizes (red envelopes, coupons, vouchers, points, phone charges, traffic, information, etc.).
Processing rules
After the frequency limit is triggered, access to new shared pages will be restricted for a period of time.
# 5.29 No real service content affects the user experience
Limitation Dxplaination
&emsp&emsp5.29.1 There is no actual service content in the mini program, mainly by scanning the two-dimensional code, click on the jump, etc., to guide the jump to other mini programs, Official Account message template, add group, etc.
&emsp&emsp5.29.2 There is no actual service content in the mini program, mainly through the customer service message to send the content, guide to the Official Account template, H5 Pages, etc. Use of related features or services
&emsp&emsp5.29.3 There is no substantive service content in the Mini Program, mainly through the page prompt download app Or add friends, etc., the user needs to download the relevant Apps and other operations to use the relevant functions or services.
&emsp&emsp5.29.4 There is no substantive service content in the Mini Program, and the avatar/name/Confusion related to government agencies, public service units, social organizations, enterprises and other organizations, confusing the normal search results and misleading users
&emsp&emsp5.29.5 Mini Program avatar/name/The profile uses celebrities, third-party brands, games, hot events and other content, does not provide relevant service content, confusing normal search results and misleading users.
Processing rules
Once verified, the relevant minor procedures will be removed or sealed according to the degree of violation.
# 5.30 Jump to page after payment is completed
Content violations
The Official Account message template is not allowed to jump to any Official Account message after payment is completed. The content of the page shall not be exaggerated or misleading. The content of the page shall not be deceived or induced to click.
Processing rules
Once verified, the platform will limit the ability of users to pay for the completion of the jump page customization within the relevant Mini Program. After the restriction, the user in the Mini Program can only jump to the home page of the Mini Program after completing the payment.
# 5.31 Specific category control
In order to protect the rights and interests of users of the platform, the platform has the right to take certain control measures for Mini programs involved in providing online trading services, operating certain categories of goods or services or having a large number of user complaints that may affect the rights of users of trading, including but not limited to:
&emsp&emsp5.31.1 Notify the payment institution to set a certain account period for the transaction funds of the Mini Program
&emsp&emsp5.31.2 Small programs are required to provide information such as goods and logistics to the platform in accordance with the platform rules.
# 5.32 Industry specific controls
In order to protect the rights and interests of users, for some business forms and industries that are prone to transaction disputes and service complaints, the platform has the right to formulate corresponding industry management norms as a supplement and refinement of the operation norms, so as to further standardize the business behavior of developers. If your Mini Program meets the scope of the industry and category specified in the industry management specifications, you should comply with the corresponding regulations, please see [Small Program Specific Industry Management Standards](https://developers.weixin.qq.com/miniprogram/dev/platform-capabilities/business-capabilities/ministore/minishopopencomponent2/Hangyeguifan .html)If you violate the above provisions, the Platform reserves the right to take measures such as warning, prohibiting sharing, being searched, suspending or terminating the provision of services to Mini Programs depending on the circumstances.
# 5.33 Micro Skit Mini Program Circumvent Virtual Payment Behavior
Content violations
In order to protect the financial security and transaction rights of users, Mini Programs that access the category of Entertainment shall provide users with purchase payment methods approved by Tencent Company, and shall not provide or use any means (including but not limited to guiding users to recharge offline, Guide users to other Mini programs, APP, H5, Official Account message template, etc.) Provide other payment methods that are inconsistent with the relevant agreements signed by Tencent, the relevant rules and regulations announced.
Processing rules
Once found, the platform will limit the ability of relevant Mini Program jumps, customer service messages and other capabilities until it is permanently removed from the shelf.
# 5.34 The advertisement page in the Mini Program interrupts the user's normal use experience
Content violations
After the user enters the Mini Program, in the process of using normal functional services, the Mini Program induces or forces the user to watch and click on advertisements through automatic pop-up advertising pages, and interrupts the user's normal use experience, including but not limited to the following ways:
&emsp&emsp5.34.1 After the user enters the Mini Program, in the process of using services such as parking payment, the advertising page will automatically pop up.
&emsp&emsp5.34.2 After the user enters the Mini Program, in the process of using services such as parking payment, it automatically jumps to the advertising page, interrupting the user's normal payment, exit and other operations.
Processing rules
Once found, the platform will notify the developer according to the violation of the time limit adjustment, such as the expiration of the rectification will limit the relevant ability.
# 6. Information content specification
# 6.1 Violation of national laws and regulations prohibited content
Content violations
WeChat Mini Programs shall not publish, transmit, disseminate and store the following information content prohibited by national laws and regulations, otherwise it shall be regarded as a violation:
&emsp&emsp6.1.1 Oppose the basic principles set forth in the Constitution, endanger national security, divulge state secrets, subvert state power and undermine national unity Damage to national honor and interests.
&emsp&emsp6.1.2 Anti-government, anti-social, or the existence of inflammatory political speech, spread rumors, disrupt social order, undermine social stability.
&emsp&emsp6.1.3 Inciting ethnic hatred and discrimination, undermining ethnic unity, undermining state religious policies, and propagating cults and feudal superstitions.
&emsp&emsp6.1.4 Shows realistic images of people or animals being killed, maimed, shot, stabbed, or otherwise harmed, depicts violence or child abuse, or contains content that promotes violence and gore.
&emsp&emsp6.1.5 Including gambling, betting and lottery information, external lottery and the provision of lottery prediction services.
&emsp&emsp6.1.6 Contains false, fraudulent or impersonating content, including but not limited to false red envelopes, false activities, false publicity, imitation of Tencent's official or other people's business, which may cause confusion among WeChat users.
&emsp&emsp6.1.7 Publicly insulting or defaming others, exposing the privacy of others, infringing upon the legitimate rights and interests of others.
&emsp&emsp6.1.8 Unauthorized use of other people's trademarks, copyrighted content, etc., and other infringement of other people's legal intellectual property rights.
&emsp&emsp&emsp- The act of publishing and disseminating counterfeit and pirated goods information, promoting and selling counterfeit and pirated products through the account or using relevant account functions.
&emsp&emsp&emsp- Providing assistance or convenience for publishing and disseminating information on counterfeit and pirated goods, promoting and selling counterfeit and pirated products, such as conducting transactions through third-party shopping malls, third-party platforms or other external websites that sell counterfeit and pirated goods.
&emsp&emsp&emsp- The use of the same or similar decoration, logo, trademark and brand owner, or through the promotion of their own qualifications, so that users mistakenly believe that they are brand owner, copyright owner and their authorized party.
&emsp&emsp&emsp- Removing, hiding, forging trademarks, logos, etc. of brands or copyrighted works, or maliciously circumventing platform governance in other ways to release and disseminate information on counterfeit and pirated goods or to promote and sell counterfeit and pirated products.
&emsp&emsp&emsp- Counterfeit goods refer to goods that are identical with or similar to a registered trademark of another person without the permission of the trademark ownerPirated goods refer to books, audio and video recordings, works of art and software that are reproduced without the permission of the copyright owner.
&emsp&emsp6.1.9 Anyone who convokes, incites to commit a crime or acts that are clearly contrary to the good social customs.
&emsp&emsp6.1.10 Any other content that violates any law or regulation.
Processing rules
Once found will be on the Mini Program title processing.
View "Content Prohibited by State Laws and Regulations" Case
# 6.2 Pornographic vulgar content
Content violations
Publishing information on illegal content such as sex, sexual allusions, violence and blood, or pornography, obscenity, vulgarity, etc. Including but not limited to the following types:
&emsp&emsp6.2.1 Push cloud disk, small video sales and other pornographic resources, improper profit.
&emsp&emsp6.2.2 Porno drainage through mini programs.
&emsp&emsp6.2.3 Push pornographic content directly within the Mini Program.
Processing rules
Once found will be on the Mini Program title processing.
See the case of "pornographic vulgar content"
# 6.3 Spam
Content violations
Excessive marketing, display or dissemination of harassing information or spam, causing harassment to users. Including but not limited to the following types:
&emsp&emsp6.3.1 Fine imitation high imitation product class spam ads.
&emsp&emsp6.3.2 Breast enhancement, weight loss, height, aphrodisiac, health care junk ads.
&emsp&emsp6.3.3 It contains false and exaggerated promotion information and violates the current advertising law.
&emsp&emsp6.3.4 Disease category, sexual organ maintenance category spam ads.
&emsp&emsp6.3.5 Exaggerate marketing articles.
Processing rules
Once found will be on the Mini Program account number processing.
# 6.4 Incitement to exaggerate or mislead
Content violations
The content of the Mini Program involves the use of words, pictures, videos, etc. that exaggerate, tempt, or violate objective facts, maliciously incite, confuse, or mislead users, and have adverse effects, including but not limited to the following types:
&emsp&emsp6.4.1 Vulgar Vulgar: Cover/content/The title contains an emphasis on the relationship between men and women, with seductive suggestive Lenovo words, including but not limited to vulgar jokes, funny and other content.
&emsp&emsp6.4.2 Political-Military Demagoguery: To exaggerate domestic and foreign politics in terms of hyperbolic thrillers/Military Science/Economic and trade areas, bragging about the impending war, deliberately belittling/Flattery, use of insulting terms to discredit the military, and excessive misinterpretation and dissemination of false policies.
&emsp&emsp6.4.3 Covid-related demagoguery: False reports of epidemics at home and abroad and the combination of false superstitions with the epidemic suggest that the epidemic is developing in a serious direction.
&emsp&emsp6.4.4 Common sense exaggeration or rumor: exaggerate the daily diet, health, and common sense of life with exaggeration, incitement, absolute, and intimidation, and publish rumors that do not conform to the reality and scientific content, as well as the authority to publish confirmed rumors.
&emsp&emsp6.4.5 False Superstition: Title/Content contains irrational, eye-catching anecdotes, the release of feudal superstition, threats and curses linked to the content.
&emsp&emsp6.4.6 False rumors of social events: exaggerate and spread rumors about social events, social problems, news hot spots, and well-known social figures in daily life.
&emsp&emsp6.4.7 Medical and health rumors: Exaggerating and spreading rumors about health care and health services such as disease treatment, health diagnosis and related medicines and medical devices.
&emsp&emsp6.4.8 Title Party: Using Hyperbole/Pompous vocabulary/The tone of voice has a negative impact on behavior/Hearsay/False events are rendered, enticing users to click and forward.
&emsp&emsp6.4.9 Improper cover: the use of vulgar cover image/horror/violence/Social celebrities, programs, government departments and other content to lure users to click to view, including but not limited to text and button flashing, zoom and other misleading user behavior.
Processing rules
Once found, the Mini Program will be restricted according to the degree of violation until it is sealed.
# 6.5 Other information that violates the Platform Rules
The content of WeChat Mini Programs shall not contain the following information that violates the platform rules:
&emsp&emsp6.5.1 Mainly for marketing or advertising purposes (such as containing blank advertising space, investment advertising, etc.), or direct floating advertising, or false exaggeration or other advertising information in violation of the Advertising Law.
&emsp&emsp6.5.2 Mislead the user, seriously undermine the user experience, damage the interests of the user rumor content.
&emsp&emsp6.5.3 There is a violation of any form of service agreement, platform agreement, functional agreement signed with Tencent.
&emsp&emsp6.5.4 Content that violates the management and operation norms and rules formulated by Tencent for the relevant software, services, functions, etc.
&emsp&emsp6.5.5 Other content involving illegal or violating the relevant rules of the platform.
# 7. Nearby Mini Program Specification
7.1 WeChat Mini Program providers who provide nearby Mini Program services must abide by the principle of good faith and must not provide nearby Mini Program services in locations that are inconsistent with the actual service providers.
7.2 In order to ensure that users receive more optimized nearby Mini Program services, Tencent reserves the right to refuse to provide nearby Mini Program services for the following types of WeChat Mini Programs:
&emsp&emsp7.2.1 Providing WeChat Mini Program development, agency and promotion services, including but not limited to the name of the Mini Program, the introduction of the development, agency, promotion of the Mini Program and other content
&emsp&emsp7.2.2 WeChat Mini Program that provides an online service platform and provides nearby Mini Program services using a user's location within the platform.
&emsp&emsp7.2.3 Without the permission of Tencent, the nearby mini program function is only used for promotion and promotion, rather than the actual provision of products or services.
&emsp&emsp7.2.4 Other WeChat mini programs that are not suitable for providing nearby mini program services.
# 8. WeChat Mini Program Embedded Web Page Specification
8.1 The developer's web page embedded in the WeChat Mini Program must have completed the filing procedures
8.2 The services provided by developers through the embedded pages of WeChat Mini Programs must be consistent with the categories and labels filled in by WeChat Mini Programs, and must also be consistent with the services provided by themselves, and should not exceed the scope of the category library of the Mini Program platform.
8.3 The web content embedded by the developer in the WeChat Mini Program shall comply with the provisions of the WeChat External Link Content Management Specification. Shall not publish, transmit, disseminate information prohibited by national laws and regulations and in violation of the rules of the platform
8.4 In WeChat Mini Programs, developers must not bypass or circumvent the platform rules of WeChat Mini Programs by providing embedded web pages.
8.5 Once it is found that the developer violates the norms of this article, WeChat has the right to restrict its functions until it is blocked, and has the right to refuse to provide services to the subject.
# 9. Trademarks and Trade Dress
9.1 WeChat Mini Programs must comply with intellectual property laws and regulations such as trademarks and copyrights, as well as Tencent's rules on the use of intellectual property.
9.2 The use of other people's trademarks, copyrighted content and other content involving other people's intellectual property rights needs to be truthfully explained in the account application, and provide relevant right certificates or authorization certificates as required. Non-rights holders or unauthorized, shall not use the content of legal intellectual property rights of others.
9.3 Non-Tencent official account, it is prohibited to appear in the account name and output content the same as Tencent's existing intellectual property content (such asTencent Holdings Limited、WeChat、Tencent'、Weixin 、QQSuch as), similar (for example, tencet, wecha, etc.) words, or easy to confuse with the current Tencent product design theme, appearance, etc.
9.4 WeChat Mini Programs not actually operated by Tencent Company shall not mislead and imply that the user Tencent Company is the operator of the WeChat Mini Program, or mislead and imply that the user Tencent Company endorses its quality, services or has a cooperative relationship with it in any form.
# 10. User Generated Content Specification
10.1 Content may not be published on behalf of users without their permission.
10.2 WeChat mini program service providers should set up a mechanism to filter illegal, illegal and other inappropriate information content, through the use of content security API interface, manual review and other mechanisms to do a good job content checks, to ensure that user-generated content in line with the provisions of information security. If no security mechanism is set up or the information content violates the rules, the platform will deal with the Mini Program in accordance with the relevant laws and regulations and the platform operation norms.
10.3 When there are complaints about inappropriate content in WeChat Mini Programs, a timely response mechanism is required.
10.4 WeChat Mini Program service providers bear the main responsibility for the safety of Mini Program content, strictly manage, ensure that the content displayed to the outside is compliant and reliable, and strictly control other links that may produce content to prevent the above violations.
10.5 After accessing the WeChat platform security capabilities, mini program service providers also need to establish a content security inspection mechanism, regularly carry out self-inspection and self-cleaning, and avoid the generation and dissemination of illegal content.
# 11. Availability and Integrity Specification
11.1 The submitted WeChat Mini Program should be a completed product that can be opened, run, and not be a beta version.
11.2 WeChat Mini Programs should not cause the WeChat Client to crash or the program itself to crash.
11.3 There should be no serious bugs (such as unable to add and open, unable to return and exit, severe stuttering, etc.).
11.4 The developer shall ensure the fluency, stability and security of the released WeChat Mini Program. If the service provided to the user by the WeChat Mini Program is interrupted due to its own reasons and cannot be repaired within a reasonable period of time considered by Tencent, Tencent reserves the right to take processing measures including but not limited to temporary bans to maintain a good user experience.
11.5 If there is an account relationship or paid content in the Mini Program, it is necessary to provide a test number, including an account and password, to ensure that the auditor can experience all functions.
# 12. Technical implementation specification
12.1 Abide by the rules and agreements in the development documents and development specifications of WeChat Mini Program.
12.2 The WeChat Mini Program developer allows and authorizes the WeChat team to conduct security tests on the submitted code and the server's backend.
12.3 System Security Requirements
&emsp&emsp12.3.1 It is strictly prohibited to use the technical loopholes of mobile phone system, WeChat or other software or hardware, and once found, the account qualification of the main body of WeChat Mini Program will be recovered.
&emsp&emsp12.3.2 You may not install or run other programs that have executable code.
&emsp&emsp12.3.3 Do not use WeChat mini programs to spread viruses.
12.4 API The use of
&emsp&emsp12.4.1 Programs that do not use non-public APIs.
&emsp&emsp12.4.2 The WeChat team reserves the right to recycle the interface for the program using the API in the closed beta.
&emsp&emsp12.4.3 Prohibit the offending (cross-agent) use of the APIs of other third-party applications.
&emsp&emsp12.4.4 You may not sell, transfer or sub-license our code, APIs or tools to others without Tencent's permission.
&emsp&emsp12.4.5 No SDK or component may be modified, translated or reverse engineering, or used in the development of derivatives.
12.5 Other requirements
&emsp&emsp12.5.1 When multitasking, the use of background services is limited to a few purposes: VoIP, audio playback, geographic location, task completion, and local reminders.
&emsp&emsp12.5.2 Do not change native user interface elements and behaviors (such as volume increases or decreases, mute switches, or others).
&emsp&emsp12.5.3 Prohibit video, music, voice and other multimedia automatic playback.
&emsp&emsp12.5.4 Do not use the recording function without the user's knowledge.
12.6 Authorized Login
&emsp&emsp12.6.1 When there is an account system in WeChat Mini Program, WeChat authorization must be provided.
&emsp&emsp12.6.2 If a user chooses to decline authorization, you can remind them again after they have shown interest in granting you permission.
&emsp&emsp12.6.3 A functional and easily discoverable "exit" option should be provided.
&emsp&emsp12.6.4 After the user refuses authorization, the developer has the obligation to remove and no longer continue to use the user's WeChat avatar, nickname and other data.
12.7 File download
&emsp&emsp12.7.1 Users must be explicitly prompted to upload files using the uploadFile interface, and not upload the same file repeatedly.
&emsp&emsp12.7.2 On mobile networks, you must not download too many files using the downloadFile interface without the user's knowledge.
12.8 Template message
&emsp&emsp12.8.1 The use of template messages must comply with the WeChat Mini Program template message specifications.
&emsp&emsp12.8.2 It is not allowed to induce the user to trigger the operation in order to achieve the purpose of issuing the template to the user.
&emsp&emsp12.8.3 Do not maliciously harass and issue templates that cause harassment to users.
&emsp&emsp12.8.4 May not be malicious marketing, marketing purposes issued template.
# 13. Mini Programs UI Specification
13.1 Should comply with WeChat Mini Program design specifications.
13.2 Comply with the look and function of WeChat and do not provide a user experience that changes the look and function of WeChat.
13.3 Keep the text of all images simple, and do not use text to block images.
13.4 The icon recommends using a colored background.
13.5 The floating layer and pop-up window in the WeChat mini program page should be closed.
13.6 Do not imitate system notifications or warnings to induce users to click.
13.7 When the page of the Mini Program is pulled down, the account name should be clearly visible, and the background color should not be used to block the account name.
# 14. Small Program Payment Specification
14.1 If there is a payment behavior in the WeChat Mini Program, there must be clear instructions in the introduction of the WeChat Mini Program.
14.2 Before performing the payment action, the user needs to have a clear prompt in the page.
14.3 Without the permission of Tencent, WeChat Pay is not allowed to be used as donations and fundraising.
14.4 Use the payment function in the WeChat mini program platform, They shall be carried out in accordance with the provisions of laws, regulations and other normative documents, and they shall not commit illegal activities such as illegal deposit taking by the public, fund-raising fraud, or be used by others for unlawful activities such as money laundering, fraud, credit card cashing, etc., to facilitate illegal activities.
14.5 The use of third-party payment tools provided by Tencent such as WeChat Pay is subject to WeChat Payment Service Agreement and WeChat Pay User Service Agreement and other service agreements and platform rules.
14.6 At Apple (AAPL) iOS, Under the system, WeChat mini programs cannot provide payment for the purchase of virtual goods, should not display payment functions, and should not guide to external web pages or apps to achieve payment functions. Please refer to Apple. Developer Program License Agreement > < App Store Audit Guide > Protocol specifications for terminal device systems, application stores, marketplaces, etc.
# 15. User Privacy and Data Specification
15.1 Data collection and storage
&emsp&emsp15.1.1 Before collecting user data, it is necessary to ensure that user consent is obtained and the purpose and extent of use of the data are truthfully disclosed to the user.
&emsp&emsp15.1.2 Do not illegally collect or steal user passwords or other personal data.
&emsp&emsp15.1.3 Unless required by relevant laws or with the user's consent, users may not be required to enter personal information (mobile phone number, date of birth, etc.) to use its functions, or collect user passwords or personal information (including but not limited to mobile phone number, identity card number, birthday, residential address, etc.).
&emsp&emsp&emsp15.1.3.1 In the operation of the Mini Program, when the user does not trigger the relevant functions or services that require the use of permissions or user personal information, you may not apply to the user pop-up window for permissions or collect user personal information in advance.
&emsp&emsp&emsp15.1.3.2 In the operation of the Mini Program, if the user refuses the permission or personal information authorization request required for a function or service, you may not stop providing all the Mini Program services to the user by automatically exiting, closing or any other means.
&emsp&emsp15.1.4 If requested by the user, you should delete all data received about the user, unless you have the right to request the retention of such data in accordance with laws and regulations.
&emsp&emsp15.1.5 If you discontinue using WeChat Mini Program, you should immediately remove all user data from WeChat and WeChat Mini Program.
15.2 Use of Data
&emsp&emsp15.2.1 It is not permitted to display the user's WeChat ID, name, QQ, mobile number, email address and date of birth to other users of WeChat Mini or any third party.
&emsp&emsp15.2.2 The user's WeChat ID, name, QQ, mobile number, email address and date of birth are not allowed to be used for any purpose without the authorization of the user and WeChat platform.
&emsp&emsp15.2.3 It is not allowed to reflectively search, track, associate, mine, obtain, or use information such as a user's WeChat ID, name, QQ, mobile phone number, email address, and date of birth to engage in behaviors unrelated to the identity publicized by the WeChat Mini Program.
&emsp&emsp15.2.4 It is not allowed to copy, store, use or transmit user data without the user's express consent and without truthfully disclosing to the user the purpose and scope of use of the data.
&emsp&emsp15.2.5 Keep the data received through WeChat up to date and use the data to improve the user experience of WeChat Mini Programs.
&emsp&emsp15.2.6 Tencent is not allowed to add WeChat Mini Program data to the search engine or directory, or to add WeChat Mini Program search capabilities to WeChat Mini Program without the company's authority or permission.
&emsp&emsp15.2.7 Data received from WeChat and WeChat Mini Programs may not be used to make eligibility decisions, including whether to approve or reject an application or how much interest to charge on a loan, without Tencent's authorization or permission.
&emsp&emsp15.2.8 If your WeChat Mini Program entity is acquired or merged by a third party, the data you receive from WeChat and WeChat Mini Programs can only continue to be used within your WeChat Mini Program.
&emsp&emsp15.2.9 Without the consent of Tencent, no user may collect, store, grab, obtain or request the user to provide information including but not limited to WeChat or its service platform, user data which Tencent considers to be sensitive information (including but not limited to WeChat account, WeChat password, QQ number, QQ password, user relationship chain, friend list data, bank account and password, etc.), nor may the aforementioned data legally obtained be used by itself or to its users or customers to create, supplement or maintain its own relationship chain.
15.3 Data security
&emsp&emsp15.3.1 Please take care of your account number, password and key.
&emsp&emsp15.3.2 If you use third-party partner services, you should sign a contract with the partner to protect any information you receive from WeChat and limit their use of these services. Use of information and maintain the confidentiality of the information.
&emsp&emsp15.3.3 Users must not be required to reduce the security of the mobile operating system (such as requiring the iPhone User jailbreak, Android UserROOT After that, you can use the relevant functions.
&emsp&emsp15.3.4 WeChat Mini App may not leak, provide, disclose or license the user data collected to any third party without the permission of the user.
&emsp&emsp15.3.5 After collecting user data, WeChat mini programs should take necessary, reasonable and effective security measures to prevent any form of user data theft, leakage, disclosure, etc.
&emsp&emsp15.3.6 After the collection of user data by WeChat Mini Program, if any incident occurs such as theft, leakage or disclosure of user data, legal and effective measures shall be taken immediately to prevent the expansion of the damage results, and shall be reported to the relevant departments in accordance with the law.
&emsp&emsp15.3.7 The user data collected in a particular WeChat Mini Program may only be used within that particular Mini Program and may not be used outside that particular Mini Program or for any other purpose, even though you may be registered with more than two Mini Programs at the same time.
&emsp&emsp15.3.8 After terminating or being terminated, the user data shall be irretrievably and irrevocably deleted within 24 hours by taking legal and effective measures, unless the user has given prior written and express consent to continue to retain the user data.
&emsp&emsp15.3.9 WeChat Mini Program shall provide users with the means to modify and delete user data, and ensure that user requests to delete their user data can be completed by such means, and ensure that the relevant data is irreversibly and irreversibly completely deleted.
&emsp&emsp15.3.10 Users' personal information and data security should be carefully, highly concerned and guaranteed, WeChat Mini Programs if required to use information that can identify the user's personal identity, Personal credit score information, credit information, etc., including but not limited to face verification, fingerprint recognition, iris recognition, voiceprint recognition and other biometric technologies or functions, shall be provided by WeChat mini program platform or other approved or agreed by the platform. WeChat Mini Program If you need to collect face biometric information for identity verification (specific scenarios include but are not limited to collecting face photos, Recording a video of a face or collecting face information such as biometric identification technology or functions can be realized by applying for "WeChat Face Identity Interface capability" if the Mini Program entity, business category, actual application scenario and so on meet the relevant opening rules. The specific rules can be referencedWeChat Face Core Body Interface Capability。
15.4 geographical location
&emsp&emsp15.4.1 Mini Programs that do not notify and obtain the user's consent before collecting, transmitting or using geolocation data will be rejected.
&emsp&emsp15.4.2 WeChat mini-programs that use location-based APIs for automatic or autonomous control of vehicles, aircraft or other devices will be rejected.
&emsp&emsp15.4.3 WeChat mini programs that use location-based APIs for dispatch, fleet management or emergency services will be rejected.
&emsp&emsp15.4.4 Geo-location data can only be used for directly related functions or services provided by the WeChat Mini Program.
# 16. WeChat Mini Program plug-in specification
16.1 The plug-in provided by the plug-in developer must comply with the provisions of laws, regulations or relevant regulations, and the services provided by the developer through the plug-in must be consistent with the categories and labels filled in by the plug-in. And shall not go beyond the scope of the category library of the Mini Program Platform, and developers shall not provide plug-ins including but not limited to advertisements and other categories or provide services through plug-ins including but not limited to advertisements and other categories.
16.2 If the plug-in provided by the developer or the service provided through the plug-in needs to be licensed or filed under the relevant laws and regulations, the developer shall make a clear statement at the time of submission of the plug-in and submit the corresponding legal and effective license or filing certificate.
16.3 When a developer provides a plug-in for other Mini programs to use, it shall ensure that the Mini Program using the plug-in has the corresponding legal and effective license or record certificate, and has the legal qualification to use the plug-in.
16.4 The user of the plug-in shall, when using the plug-in, ensure that he has the corresponding legal and valid license or record certificate for the use of the plug-in, and has the legal qualification to use the plug-in.
16.5 Developers of plug-ins should ensure the security and stability of the plug-ins provided by them, and should comply with the requirements of Article 15 of this specification, "Technical Implementation Specification."
16.6 Developers and users of plug-ins cannot bypass or circumvent the platform rules of WeChat Mini Programs by providing services through plug-ins.
16.7 Once it is found that the developer and user of the plug-in violates the norms of this article, WeChat has the right to restrict its functions until it is removed from the shelves, and has the right to refuse to provide services to the subject. If the services provided by the plugin cause damage to Tencent or a third party, the developer and user of the plugin shall be liable for compensation.
16.8 Tencent is responsible for the legality of the development and use of plug-ins by plug-in developers and users. Security and its performance, the development ability of both sides, performance ability, no guarantee responsibility, plug-in developers and users due to this function of any dispute, should be resolved by the developer and the user, Tencent shall not be responsible for any compensation or compensation.
16.9 Without the permission of Tencent, the plug-in developer shall not transfer the data obtained from the plug-in service (including but not limited to WeChat user relationship chain, Service data, user behavior data, etc.), does or disguises any form of promotion, marketing, or advertising, and does not provide any assistance or assistance to plug-in users or any other third party to do or disguise any form of promoting, marketing, and advertising. The plug-in developers shall also not unauthorize the use of data obtained in the plug-in service to cross-analyze WeChat user profiles (including but not limited to user behavior, preferences, interests, etc.), nor shall they provide help or assistance to any third party to perform such cross-analytical activities.
16.10 Plug-in developers and users who provide payment services for WeChat users shall comply with the relevant requirements of laws and regulations on payment business, Shall not engage in any form, including but not limited to operating the payment business without a license, illegal absorption of public deposits, fund-raising fraud and other illegal acts, or provide help and assistance for such acts.
# 17. WeChat cloud development service specification
Mini programs, such as the use of WeChat WeChat cloud development functions, need to comply withWeChat Cloud Development Function Terms of Service。
# 18. WeChat mini program live specification
Mini programs such as the use of WeChat mini program live function, need to comply withTerms of Service for WeChat Mini Program Live StreamingAnchor Code of Conductas well asWeChat Mini Program Live Broadcast Function Access Requirements。
# 19. WeChat cloud hosting service specification
Mini programs, such as the use of WeChat cloud hosting functions, need to comply with[WeChat cloud hosting function terms of service](https://developers.weixin.qq.com/miniprogram/product/service/wxcloudrun .html)。
# III. Special Specifications for Small Games
A small game refers to a Mini Program that selects a Mini Program game category and provides game services. If you are a Mini Mini game developer, in addition to complying with all of the above Mini Mini game operating specifications, you should also comply with the following Mini Mini game special specifications:
# 1. Game Category Selection Specification
1.1 If you need to develop a small game, please select the game category. Once you have selected a game category, that category cannot be modified to other Mini Program categories.
1.2 When selecting the game category, all kinds of qualification documents required by national laws and regulations shall be provided.
1.3 Shall not maliciously submit small games, shall not submit small games with high similarity to the background development template of small games, shall not submit small games suspected of copying existing game productsMay not simply modify the game art design, visual effects, UI, elements, materials, etc. to provide multiple gameplay, content, functions and other basic consistent games.
1.4 If the Mini Mini game Software Copyright is authorized externally, you shall provide Tencent with a complete, true, effective and clear authorization document, and Tencent will determine the only Mini Mini game to be released online according to the authorized content. If the licensor allows multiple entities to submit and operate mini-games at the same time, the first to submit shall prevail. After the Mini Mini game is first submitted for release online, subsequent online applications submitted by related entities with the same or similar Mini Mini game will not be accepted. Disputes arising therefrom shall be settled through negotiation between you and the authorized parties and shall have nothing to do with Tencent.
1.5 In order to better manage game content and create a safe and healthy cyberspace, the platform sets secondary categories for games. You should select the correct category according to the attributes of the games, and you must not circumvent the platform's management by submitting such games in other categories. The Platform has the right to decide or change the types and access requirements of the Secondary Categories at its own discretion. Card, fishing, role game categories are temporarily closed to individual developers.
# 2. Game Content Specification
2.1 Name of the game
&emsp&emsp2.1.1 If the name involves famous people, place names, major historical events, etc., there shall be no content that distorts the relevant information
&emsp&emsp2.1.2 No political, religious, violent and terrorist controversial issues as the name
&emsp&emsp2.1.3 The name shall not contain or imply illegal, criminal, violent, pornographic, vulgar and contrary to social moral standards.
&emsp&emsp2.1.4 Game avatars, names and profiles must not confuse or infringe other game or IP content. The name and content need to have some relevance, for example, can not use "three kingdoms" to name the elimination type of game that has nothing to do with the theme of the three kingdoms.
Processing Rules:
Once found, the data will be emptied, permanently banned, or removed depending on the degree of violation.
2.2 Game background
&emsp&emsp2.2.1 If the background content is based on history, it shall not maliciously tamper with historical events or subvert the images of historical figures.
2.3 Game Music and Sound Effects
&emsp&emsp2.3.1 Music shall comply with the laws and regulations on copyright administration of the state, shall not infringe the copyright of others, and shall not provide illegal downloading services.
&emsp&emsp2.3.2 Music should not contain excessive horror horror, such as not conducive to physical and mental health lyrics, pictures, music and sound effects.
2.4 Game scene
&emsp&emsp2.4.1 Do not show horror, blood, perversion, pornography and other harmful physical and mental health environment or scene.
&emsp&emsp2.4.2 It is not allowed to render bloody horror content, highlight and make a large number of bloodstains, mutilated limbs, corpses, skeletons and other images.
2.5 Game features
&emsp&emsp2.5.1 No gambling or promotion of gambling functions, including but not limited to slot machines, bar gold flowers, stud, baccarat, blackjack, betting on horses and other gambling-related games or materialsShall not provide the function of direct or indirect directional transfer of props between usersThere should be no information about the currency.
&emsp&emsp2.5.2 Users shall not be induced to obtain mini game products and services by means of investing in legal tender or virtual currency of online games by means of random sampling and other accidental means.
&emsp&emsp2.5.3 It is not allowed to collect or receive commissions related to winning or losing games in disguised form such as "virtual currency."
&emsp&emsp2.5.4 Do not set mandatory battle mode without user consent.
&emsp&emsp2.5.5 In the game with a cash bonus or similar cash bonus withdrawal play, open the red envelope or withdrawal link shall not set any additional conditions, Including but not limited to requiring users to share or view video ads, cash withdrawal limit (such as "red envelope balance of 10 yuan can be withdrawn"), the deadline to reach the account, and the use of non-small game scenarios (including but not limited to follow the Official Account message template, download apps, etc.)
&emsp&emspViolations:
&emsp&emsp&emsp2.5.5.1. Counterfeiting and confusing the official red envelope function.
&emsp&emsp&emsp
&emsp&emsp&emsp
&emsp&emsp&emsp2.5.5.2. Set the conditions in the process of opening the red envelope, including but not limited to sharing, viewing the video before opening.
&emsp&emsp&emsp
&emsp&emsp&emsp
&emsp&emsp&emsp2.5.5.3. After opening the red envelope, conditions will be set during the process of depositing the wallet balance, including but not limited to sharing and viewing video ads.
&emsp&emsp&emsp
&emsp&emsp&emsp
&emsp&emsp&emsp2.5.5.4. Conditions are set during the withdrawal process, including but not limited to the need to reach a certain withdrawal amount before the withdrawal can be made.
&emsp&emsp&emsp
&emsp&emsp&emsp
&emsp&emsp&emsp2.5.5.5. Cash withdrawals are carried out in non-small game scenarios, including but not limited to following the Official Account message template, downloading apps and cash withdrawals.
&emsp&emsp&emsp
&emsp&emsp&emsp
Processing Rules:
Once found, the game will be banned according to the degree of violation of the search, sharing, jump ability 3-30 days until the permanent removal of processing.
&emsp&emsp2.5.6 In order to control the risk of gambling, fishing game shall not provide gifts and transfer props between users./Functions of points, including but not limited to mail, gift, warehouse, bank, bazaar, etc.The game is not allowed to include the game's own world chat system, customizable room chatMarketing and diversion information is not allowed in the avatar and nickname of the user in the game, and user-defined uploading game avatar and nickname function is not allowed in the game.The in-game physical redemption function must be small and limited, and the limited redemption function must be clearly statedIt is not allowed to set the winner ranking, recharge ranking and other leaderboard suspected of inducing recharge.
&emsp&emspProcessing Rules:
&emsp&emspOnce found, penalties will be imposed depending on the violation, including but not limited to the ability to search, share, virtual payment, customer service messages, jump, user entry, etc., until the application is removed from the shelves.
&emsp&emsp2.5.7 The Games may not provide gambling or promote gambling functions, including, but not limited to, the appearance of slot machines, Bar Jinhua, stud, baccarat, blackjack, horse betting and other gambling-related play or material, there shall be no direct or indirect directional transfer between users of the function of props, there shall be no "pay room card," "tap profit" class rules and playThe in-game physical redemption function must be small and limited, and the limited redemption function must be clearly statedDoes not allow the existence of user-defined upload avatar, nickname functionDo not allow the existence of the game's own world chat system, customizable room chatDo not allow to set the winner ranking, recharge ranking and other leaderboard suspected of induction rechargePlayers are not allowed to create and manage multiple friend rooms at the same time, and sharing charts are not allowed to show results in scoring form.
&emsp&emspProcessing Rules:
&emsp&emspOnce found, penalties will be imposed depending on the violation, including but not limited to one or more restrictions on the ability to search, share, virtual payment, customer service messages, jump, user access, etc.
2.6 Information identification
&emsp&emsp2.6.1 Before the game begins and after the Healthy Game Warning, a special page is set up to indicate the information approved by the State Administration of Press, Publication, Radio, Film and Television, such as the game's copyright owner, publishing service unit, approval number, publication number, etc., and publish operations strictly in accordance with the approved content.
&emsp&emsp2.6.2 Before the start of the game, the full text of the Health Game Advice must be displayed in a prominent place on the screen. Namely “Resist bad games, refuse pirated games. Pay attention to self-protection, beware of being deceived. Moderate games benefit the brain, indulge in games hurt the body. Arrange your time and enjoy a healthy life.”
2.7 Information security
&emsp&emsp2.7.1 Mini games need to have a content security control mechanism to ensure that the content provided by mini games and user-generated content meet the requirements of relevant laws and regulations.
2.8 Content guarantee
&emsp&emsp2.8.1 You shall ensure that the content of the mini games developed and operated by you complies with the legal provisions, and that any content therein shall not infringe upon the legitimate rights and interests of others, including but not limited to code package content, art, music, special effects, etc.
&emsp&emsp2.8.2 Small games should contain complete gameplay and necessary elements such as designed UI, sound effects, rather than simple material piling up.
&emsp&emspProcessing Rules:
&emsp&emspIf the game does not meet the requirements for quality, the trial will be rejected, such as a lot of malicious submission of such games, the main body will be pulled blackOnce found online, it will be removed from the shelf.
&emsp&emspExamples of violations:
&emsp&emsp
&emsp&emsp2.8.3 If the small game content is only a large number of copies of simple gameplay, and the name, introduction and game content are irrelevant, or use force push, mistap and other ways that seriously violate the user experience, and obtain traffic revenue through jumping and ads, the platform will refuse to review or remove it.
2.9 Share the cards
Violations:
&emsp&emsp2.9.1 The copy and picture of the card share have nothing to do with the content of the game.
&emsp&emsp
&emsp&emsp
Processing Rules:
Once found, the game will be banned from sharing, or sharing card customization capabilities for 3-30 days until permanent ban.
2.10 Gaming experience
&emsp&emsp2.10.1 When using the jump ability, please pay full attention to the user experience: In the first screen scene, it is necessary to ensure that the user can "start the game" normally, and cannot directly pop up third-party jumps that have nothing to do with the game.The user's experience in the mini-game should be controllable, and no false touch of any kind is allowed, including but not limited to clicking “start/Continue the game.” And other functional buttons, but show the jump to push each other content or bullet boxThe user's experience in the mini-game should be continuous, and it is not allowed to display the recommended game in a way that blocks the user from continuing the game process, including but not limited to the use of a separate page to display the recommended game, with a page larger than 2/The layout of 3 shows the recommended game, start the game, continue the game, etc. The main process buttons of the game and the recommended interface overlap or cross.
&emsp&emspExamples of violations:
&emsp&emsp
&emsp&emspProcessing Rules:
&emsp&emspOnce found, the first pre-warning ban jumped out, new ability, 2 banned jump out, new ability 3 days, 3 banned jump out, the new ability 7 days. 4 times and the Board will directly block the user's entry, according to the degree of violation of the ban for 7 days/15 days/30 days, or permanently off the shelves.
&emsp&emsp2.10.2 Please display ads in a manner consistent with the user experience, and ads cannot be blocked “start/Continue the game. “Other function buttonsDo not deceive or mislead users into clicking on advertisements, including but not limited to users clicking on advertisements “start/Continue the game "" crazy point treasure chest "and other function buttons but open ads," Start/Continue the game.” Such as function buttons or advertising positions drift, resulting in the user's delay in advertising.
&emsp&emspProcessing Rules:
&emsp&emspOnce found, will be based on the number and extent of violations of the game search, sharing, advertisers ability, user access to different levels of restrictions.
&emsp&emsp2.10.3 Please ensure that the mini-game in the release status can be experienced normally, if the whole mini-game is not experienced, it will be restricted to search, user entry, or removal.
&emsp&emsp2.10.4 In order to maintain a fair and healthy ecological environment of the game, developers are not allowed to In the game, the use of induced users, alluding to, and damaging the operating strategies of other small games, including but not limited to "lifetime xx discount," "xx play xx discount," "true xx discount game," "xx game version" and so on.
# 3. Specification for payment of virtual props for small games
3.1 Small game virtual props are game props, game equipment and game currency that can be paid by legal tender or designated virtual currency in small game. Only the games that have been approved by the competent department of online publishing services and can be published online according to law can provide the payment function of virtual props for small games. You expressly understand and agree that in order to effectively protect the legitimate rights and interests of WeChat users and you, the user purchases the right to use Mini Mini game virtual items.
3.2 In order to protect the financial security and property rights of users, you should provide users with payment methods approved by Tencent, No other payment method shall be provided or provided in any form (including but not limited to offline recharge and welfare items) that is inconsistent with the relevant agreements signed by Tencent and the relevant rules and regulations announced by Tencent.
Violations:
Processing Rules:
Once found, the game will be banned according to the degree of violation, including but not limited to being searched, shared, jump ability 3-30 days until the permanent removal.
3.3 The purchase of public services for virtual items under iOS is not supported. Including can not show any recharge, mall and other related functions, pages, buttons, even if the actual can not be usedPayment functions must not be implemented by directing to external websites or apps.
3.4 You should ensure that the small game virtual items you provide to users are legal and valid, and you must not set an expiration date for the game virtual items purchased by users.
3.5 In the process of providing services to users, you shall strictly abide by national laws and regulations, and crack down on money laundering, fraud, credit card cash and other acts by users using small games, and safeguard the national economic and financial order.
3.6 You understand and agree that in order to protect the legitimate rights and interests of users, comply with relevant laws and regulations or respond to the needs of regulatory policies. Tencent reserves the right to adjust the maximum amount of payment and close the relevant payment capabilities for the mini game virtual item purchase payment interface.
3.7 In order to protect the legitimate rights and interests of users, Tencent reserves the right to extend the settlement cycle of user payment funds under the following circumstances:
&emsp&emsp3.7.1 The small game you developed belongs to a special category such as chess and cards
&emsp&emsp3.7.2 The mini game you developed may be in violation of national laws and regulations, or the mini game is used by others to carry out illegal activities such as money laundering, fraud, credit card cash.
&emsp&emsp3.7.3 The Mini Games you develop may violate the relevant norms of Tencent
&emsp&emsp3.7.4 The small game you developed has user complaints and disputes.
&emsp&emsp3.7.5 The small game you developed is under investigation by the state organs or is in litigation or arbitration proceedings
&emsp&emsp3.7.6 Other circumstances that may affect the legitimate rights and interests of users
&emsp&emsp3.7.7 If after the expiration of the extended settlement period, the above circumstances other than paragraph 3.7.1 continue to occur, or Tencent has confirmed that the mini games you developed have damaged the legitimate rights and interests of users or violated laws and regulations, Tencent has the right to immediately suspend the payment of the remaining settlement funds.At the same time, Tencent has the right to deduct the remaining balance of the outstanding funds as liquidated damages or damages without refund. If the remaining amount is not sufficient to offset Tencent's losses, Tencent has the right to continue to claim compensation from you.
# 4. Small game user service specification
4.1 You shall establish convenient and effective user services and complaint channels for Mini Mini game users, and provide effective dispute handling methods and contact information.
4.2 If you terminate the operation of the game, or the operation right of the game is transferred, you shall notify Tencent 60 natural days in advance, and announce it to the user in an effective manner. The game virtual items that have not been used by the user and the game services that have not yet failed shall be returned to the user in legal currency or other ways accepted by the user in accordance with the proportion of the user's purchaseWhen the operation right is transferred, you shall assist the new operator to jointly protect the legitimate rights and interests of users arising from the use of the game.
4.3 If you have developed a user service agreement or terms and specifications with the same legal effect for the game you have developed, The relevant agreements and terms shall not contravene the Tencent Game User Agreement, the WeChat Mini Program Platform Operation Specifications, and the relevant documents, rules and specifications of Tencent, otherwise the relevant agreements and terms shall be invalid.
# 5. Small game main body credit score specification
5.1 Small game main body implements credit score management system. Tencent will give the main credit score evaluation based on the daily operation, illegal infringement and creative certification of all developer accounts under the main name.
5.2 Tencent calculates and dynamically adjusts the main credit score based on the operating status of the mini game in real time. The Entity Credit Score may affect the operating rights of all developer accounts in your name. If you have any objection to the credit score settlement value, you have the right to file an appeal with Tencent within 5 natural days from the date of receiving the credit score settlement notice. Tencent will feedback the result of the appeal as soon as possible, and the result of the appeal is final, and you should abide by and implement it.
5.3 Specific integration rules and application scenarios, based on the published[Detailed Rules for the Implementation of the Main Credit Score of WeChat Mini Games](https://game.weixin.qq.com/cgi-bin/h5/static/Minigame /credit/terms.html) Prevail.
# 6. Protection of minors
6.1 You should take various measures to effectively protect the legitimate rights and interests of minors, including but not limited to combining the game situation, adding age-appropriate hints in the game interface, implementing a minors anti-addiction system, etc.
# 7. Small game user operation specification
&emsp&emspIn order to safeguard the legitimate rights and interests of users and protect the game experience of mini game users, developers have to treat mini game users fairly and must not ignore or damage the user rights and interests of mini game users.
7.1 Developers should provide full game services within Mini Games and have to treat Mini Mini game users fairly, including:
&emsp&emsp7.1.1 Developers shall not only provide incomplete game services within Mini Games, but require or guide users to enter Mini Programs, Apps, Micro Terminals, H5 Games that are "not Mini Games but operate game content" or "provide downloads, operate game centers, provide props."/Gift package purchase of public service” Official Account message template, etc., in order to obtain complete game services (including but not limited to game content, game performance, recharge discounts, customer service quality, etc.)Developers are also not allowed to make false claims against Mini Mini game users, such as claiming that other channels can experience game services beyond the Mini Mini game.
&emsp&emsp7.1.2 The developer shall not require or guide users to contact the developer through QQ, WeChat, enterprise WeChat, mailbox, H5 interactive page or mobile phone number and other non-game built-in customer service methods./customer service/Unknown third parties to obtain additional services, such as "exclusive channels," "exclusive offers," "exclusive packages," "exclusive activities," "exclusive customer service," "exclusive VIP," "exclusive members" or other similar content beyond the content of mini games.
&emsp&emsp7.1.3 If a developer operates different versions of an App, H5, Micro-Platform, etc. for the same game content, it shall ensure that the service that users can obtain through the small game version (including but not limited to game content and game performance, recharge offers, customer service quality, etc.) is not inferior to any other version.Developers must also not make false claims against small game users, such as claiming that other versions have access to specific props, redeeming codes, bonus points, discounts, bonuses, returns, or claims that other editions have higher levels of stability and a better game experience. 。
7.2 Developers shall not block or block the user's game experience in order to coerce the user to download or transfer to other channels. Or block the user's game experience with general reasons, but do not follow up to solve the problem, or before solving the problem, set a threshold such as paid certification.
Processing Rules:
If there is any of the above illegal content or behavior, the platform will limit the ability to enter, jump out, and Tencent advertising according to the degree of violation.Recover advertising funds and other platform support rights intended to help compliant developers operate. In case of continued confrontation and refusal to rectify, subsequent cooperation will be restricted, including removing illegal games from the shelves, no longer accepting the game to be launched on the platform again, limiting capabilities according to the main dimension, withdrawing platform support rights and interests, and refusing to provide new tour access services. In the event of strong blocking, blocking, coercion and serious circumstances, the platform will directly apply the heavier restrictive measures corresponding to the degree of violation, such as direct restrictions on limited cooperation or no longer cooperation.
<a href="https://developers.weixin.qq.com/community/Minigame /doc/00006ea97749486f943fc4d8d55401 >View "Violations of User Operating Practices" Examples
7.3 In order to safeguard the legitimate rights and interests of users, developers should inform users in advance before the game is stopped, and properly handle the unused resources that have been recharged by users. In the specific small game suspension, special attention should be paid to the following:
&emsp&emsp7.3.1 Developers should make prudent decisions, and shall not arbitrarily suspend small game services, or repeatedly announce the outage and revoke the announcement operation, in order to affect the normal game experience of users. If it is necessary to stop the game, users should be informed at least 60 days in advance. After the developer issued the outage announcement, the platform will limit the recharge function of the game and close the new user entrance to coordinate with the smooth outage of the game.
&emsp&emsp7.3.2 If the developer decides to stop the operation, the complete outage announcement shall be displayed to the full number of users on the first screen of the game or the loading page before the user enters the game, and the user shall not be differentiated.
&emsp&emsp7.3.3 For the resources that the user has recharged but not consumed, the developer should reasonably plan and inform the user of the complete compensation plan, and actively compensate the user to protect the legitimate rights and interests of the user.
Processing Rules:
If the developer violates the rules in the mini game suspension, the platform will limit the relevant capabilities of the mini game, including but not limited to virtual payment, being searched, sharing, etc. In the case of continuous violations or damage to the rights and interests of users/Risk, the platform will be subject to heavier penalties after verification, including but not limited to reducing the withdrawal account level, delaying settlement, and refusing to provide new tour access services according to the main dimension.
# IV. Complaints and Penalties
WeChat Mini Program platform has enabled the user complaint handling mechanism, we will be based on user complaints, depending on the degree of violation to impose different degrees of punishment measures. If Tencent receives user complaints or reports due to your behavior or related factors, you shall fully cooperate with Tencent in handling user complaints or reports, including but not limited to providing supporting materials and fulfilling explanatory obligations.
We understand that your violations may be based on errors, negligence and other negligence, so if your mini program does not comply with laws and regulations and platform rules, it will be dealt with. Tencent may provide appeal channels, and you can rectify your Mini Program and re-submit it to Tencent for review through the appeal channel. However, you should know and understand that Tencent has invested a lot of human resources and other audit resources in this regard, in order to ensure that the platform audit resources are properly used by developers, If you still do not meet the requirements after repeated rectification, or fail to pass the audit due to laws and regulations or technical reasons, Tencent has the right to decide to temporarily or permanently close your Mini Program appeal channels depending on the specific situation.
In order to ensure the effective implementation of platform management measures and avoid bypassing, avoiding or opposing the management of the platform by registering different accounts, setting up or using different entities for registration, for the same entity, Or a subject whose related relationship exists (including but not limited to the existence of a parent subsidiary, a general subsidiary, direct or indirect control relationship, the actual controller, director, supervisor, senior officer has a direct or in direct control relationship with the subject, the protocol control VIE structure, Tencent reserves the right to no longer provide avenues for complaint or to refuse to provide services to these entities, either individually or in aggregate, if they have committed a number of violations, abuses or violations of the agreements related to the Service.
# V. Compliance with local laws and regulations
In the process of using the WeChat Mini Program platform services, you shall comply with relevant local laws and regulations, and respect local ethics and customs. If you act in violation of local laws, regulations or moral customs, you should be solely responsible for this.
WeChat Mini Program developers should avoid involving Tencent in political and public events due to the use of this service, otherwise Tencent has the right to suspend or terminate your service.
# VI. Small Program Platform Operating Specification Disclaimer
WeChat Mini Program developers expressly understand and agree that Tencent does not provide any kind of express or implied warranties or conditions with respect to WeChat Mini Program services, including but not limited to commercial marketability, suitability for specific purposes, etc. Your use of WeChat Mini Programs must be at your own risk.
# VII. Dynamic Documents
This is a dynamically updated document, and we will revise and update its content according to emerging issues, relevant laws and regulations, or the needs of product operations, and formulate new rules to ensure the experience of WeChat users. You should be able to check again and again to get the latest information, so check back regularly for updates.
WeChat team