# WeChat Mini Store flagship store/Exclusive Shop/Naming Rules and Qualification Requirements for Franchise Stores
# I. Naming Rules
| Type of store | Naming form | Application Conditions |
| flagship | Brand name + flagship | Merchants set up shop on the Mini Store platform with their own brands or brands provided by the trademark owner with exclusive authorization. |
| Exclusive Shop | Brand name + enterprise name + store If the enterprise name and brand name are consistent, apply: brand name + category/Area + Specialty Store Naming Form | Merchants hold brand authorized materials to open stores on the Mini Store platform (must be authorized merchants, do not support their own brands) |
| exclusive agency | Enterprise name + category + franchise store Shall not be named after "XX (brand name) franchise store" | Businesses operating two or more of their own or other brands under the same category in small stores |
# II. Qualification Requirements
# flagship
(1) The scanned copy of the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration of the brand. (If the trademark owner is a natural person, a signed ID card must be provided at the same time.)/Scanned front and back of passport or photo)
2, if the trademark registration certificate changes/Transfer, need to provide the Trademark Change Certificate/Trademark Transfer Certificate
(3) If it is an exclusive authorization for the brand, it is necessary to provide an exclusive authorization letter. Exclusivity should be specified in the exclusive license document/Irreversibility. The time to open the flag ship shop should be within the authorization period, if the authorization period is not continued to be authorized, it shall not be used "XX flag ship shop" name.[(Click here to download the "Power of Attorney" template)](https://res.wx.qq .com /op_res/aHU3xYGvABYBvZcK1ARDLmQDX-s1ZybyhIztlpYQbYkskemaNnW2EdWwuA0Chr16PIn28SCABzt54dlhZirljg )
(4) If operating multiple brands, please provide proof that each brand belongs to the same group.
# Exclusive Shop
(1) The scanned copy of the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration of the brand. (If the trademark owner is a natural person, a signed ID card must be provided at the same time.)/Scanned front and back of passport or photo)
2, if the trademark registration certificate changes/Transfer, need to provide the Trademark Change Certificate/Trademark Transfer Certificate
(3) Issue a power of attorney from the trademark owner (the complete authorization chain from the trademark owner to the merchant for the sale of the brand's goods). The time to open the shop should be within the authorization period, if the authorization period is not continued to be authorized, it shall not be used "XX store" name. The authorization document issued by the trademark owner shall not have geographical restrictions, and the authorization shall be valid for not less than half a year.[(Click here to download the "Power of Attorney" template)](https://res.wx.qq .com /op_res/aHU3xYGvABYBvZcK1ARDLmQDX-s1ZybyhIztlpYQbYkskemaNnW2EdWwuA0Chr16PIn28SCABzt54dlhZirljg )
(4) If operating multiple brands, please provide proof that each brand belongs to the same group.
# exclusive agency
(1) The scanned copy of the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration of the brand. (If the trademark owner is a natural person, a signed ID card must be provided at the same time.)/Scanned front and back of passport or photo)
2, if the trademark registration certificate changes/Transfer, need to provide the Trademark Change Certificate/Trademark Transfer Certificate
(3) If operating other people's brands, issue a letter of authorization from the trademark owner (the complete authorization chain from the trademark owner to the merchant for the sale of the brand's goods). The time to open a shop should be within the authorization period, if the authorization period is not continued to be authorized, it shall not use the name of "XX franchise store." The authorization document issued by the trademark owner shall not have geographical restrictions, and the authorization shall be valid for not less than half a year.[(Click here to download the "Power of Attorney" template)](https://res.wx.qq .com /op_res/aHU3xYGvABYBvZcK1ARDLmQDX-s1ZybyhIztlpYQbYkskemaNnW2EdWwuA0Chr16PIn28SCABzt54dlhZirljg )