# Official flagship product explaination

# I. Function Dxplaination

Weixin Mini Program An official flagship store logo is a quality business widget opened and operated under a brand (trademark R or TM) or licensed by a brand owner (trademark R). The official authentication by the Mini Program can be better found and identified by users in WeChat.

# II. Conditions of application

If you meet the following three criteria, you can apply for the official flagship store logo:

Have the qualifications of being a registered or authorized trademark;
Safeguards have been established;
Set "Weixin Mini Program Order Center Page"

Note:

Guarantee brand exclusivity and limit the exclusivity of stores in the main secondary category
Uncertified Weixin Mini Program Cannot be named with "Official Flag Ship Shop," "Flag Ship Shop"

# III. Methods of application

Establish transaction security certification

Weixin Mini Program If the account meets the A Trading Health Standard or the B Trading Risk Rating is credible, the MP will appear with an application for a safeguard subject: the application can be awarded on the [MP-Safeguard-Safeguard Subject] page. Specific can see transaction protection standard product explaination .

Weixin Mini Program Order Center Setup

Weixin Mini Program Management background - settings - service content declaration - Mini Program order center path settings

Brand Accreditation

Weixin Mini Program Management background - Functions - Transaction protection - Official flagship standard page - Brand quality certification, submit certification brand information

After completing the above steps, merchants can use Weixin Mini Program to log in to WeChat open platform and go to the "Functions - Transaction Security - Official Flagship" page to apply.

Because the official flagship storefront needs to open a transaction guarantee in order to open an application, the Weixin Mini Program account meets the conditions for opening a transaction security guarantee, and the application entry for the official flagships storefront will appear together in the Mini Program management back-office.If you do not have an official flagship store to apply for an entry, please first check the guarantees for opening a Mini Program transaction. ](./shopping_guarantee_introduction.md) ](./shopping_guarantee_introduction.md)

# IV. Display scenarios for labels

# V. Credentials for trademark applications

1. Certification of your own trademark, required

The business license of the account subject
Trademark registration certificate

2. Trademark authorization certification:

2.1 The trademark registrant is a mainland entity and needs to provide:

The business license of the account subject
Trademark registration certificate
For details of the "Brand Certification - Brand Authorization Letter" authorized by the trademark registration party, please view the template

2.2 Trademark registrants are non-continental entities: If the account subject and the trademark registration subject are either a general subsidiary or directly controlling related relationship, they need to provide

The business license of the account subject
Trademark registration certificate
For details of the "Brand Certification - Brand Authorization Letter" authorized by the trademark registration party, please view the template

2.3 The trademark registered party is a non-mainland entity and the account subject is not a general subsidiary or has no direct controlling related relationship with the trademark registry subject, and needs to provide:

The business license of the account subject
Trademark registration certificate
Brand certification - Brand authorization letter for account subjects authorized by the trademark holder
Depending on the type of principal of the trademark registered party, the following proofs of trademark authorization are required (one from four):
- The registration certificate of a trademark and the registration of a licence to use a registered trademark issued by the China Trademark Office;
- If the authorizing party is located in a country that is not a party to the Hague Certification Convention or that has not yet been implemented, the following information is required:
  - A registration certificate for a trademark and an authorization for use by the merchant
  - Public certificates of notary bodies of the source country for letters of authorization
  - Material certified by the embassies and consulates of the People's Republic of China in that country, translations issued by a competent translation agency designated by a Chinese court and statements consistent with the translation
- Lawyers practising in the mainland of the People's Republic of China conducted a lawyer's witness for the trademark authorization, including: a "lawyer's certificate" to prove the authenticity of the content of the trademark license signed and the legality of the legality in the trademark legalization process, a domestic "legal firm's license" and a domestic lawyer''s license.
- If the authorizing party is located in a country that is a party to the Hague Certification Convention and the Convention has been implemented, the following information is required:
  - A registration certificate for a trademark and an authorization for use by the merchant
  - Public certificate of a letter of authorization from a notary body of the State in which the authorizing party is located
  - Additional certificate issued by the competent authority of the authorizing State, and translation issued by a competent translation agency designated by a Chinese court and a statement that the translation is consistent with the original
- Proof of trademark authorization for mainland trademarks in Hong Kong, Macao and Taiwan:
  - If the business owner is a Hong Kong enterprise, you will need to provide the following materials (one of three):
    - The registration certificate of the trademark and the trademark license for the record issued by the trademark office of Chinese Mainland;
    - The registration card of the trademark and the written authorization of use by the merchant, the notary evidence of the legality and authenticity of the authorization process for the trademark by the Hong Kong notary authorities, The authenticity of this trademark public certificate is verified and confirmed through the domestic office of a Hong Kong notary commissioned by the Ministry of Justice of the People's Republic of China (the Shenzhen office of China Legal Services (Hong Kong) Limited).
    - Lawyers practising in the mainland of the People's Republic of China conducted a lawyer's witness for the trademark authorization, including: a "lawyer's certificate" to prove the authenticity of the content of the trademark license signed and the legality of the legality in the trademark legalization process, a domestic "legal firm's license" and a domestic lawyer''s license.
  - If the business owner is a Taiwanese enterprise, you must provide the following materials (one of three):
    - The registration certificate of the trademark and the trademark license for the record issued by the trademark office of Chinese Mainland;
    - The registration certificate of the trademark and the authorization of use by the merchant, the original of the notarized authority in Taipei, Taiwan, certifying the legality and authenticity of the approval process for the trademark, and the notarized certificate issued by the Taiwan notary authority after review by the Straits Exchange Foundation;
    - Lawyers practising in the mainland of the People's Republic of China conducted a lawyer's witness for the trademark authorization, including: a "lawyer's certificate" to prove the authenticity of the content of the trademark license signed and the legality of the legality in the trademark legalization process, a domestic "legal firm's license" and a domestic lawyer''s license.
  - If the business owner is a Macao enterprise, you will need to provide the following (one of three)
    - The registration certificate of the trademark and the trademark license for the record issued by the trademark office of Chinese Mainland;
    - A registration certificate for a trademark and authorization of use by the merchant, and notarized materials issued by the Macau government's notary department or a notary body commissioned by the Ministry of Justice of China;
    - Lawyers practising in the mainland of the People's Republic of China conducted a lawyer's witness for the trademark authorization, including: a "lawyer's certificate" to prove the authenticity of the content of the trademark license signed and the legality of the legality in the trademark legalization process, a domestic "legal firm's license" and a domestic lawyer''s license. Note: At present, only trademarks registered by the China Administration of Industry and Commerce are supported, only text type trademarks and graphic trademarks that are mainly text, and not purely graphic types trademarks are supported.