# Component Operations Specification
Transaction component is a new ability provided by the Mini Program team, no development, free shop, help merchants quickly generate selling Mini Program. If you are a Mini Store operator, in addition to complying with the above Mini Program operating specifications, you should also comply with the following components specific specifications.
# I. Component Open Category and Qualification Requirements
Non-Personal Subject Open Category
Industry qualification requirements for non-personal subjects
Qualification Requirements for Non-personal Subject Commodities
# II. Rules for Completing Component Business Information
In order to regulate the entry of merchants of trading components, improve the quality of user services, and protect the platform's ecological service system, the merchants who enter the trading components platform need to complete the settlement in accordance with the rules.
# 1.Submission of Business License/Certificate of Institution Legal Person/Other registration certificates
# 2. Submission to the operator/Corporate identity information
If the main component for individual industrial and commercial households, the need to submit the operator's identity card portrait face photo and identity card national emblem face photo/Passport portrait photo/Hong Kong and Macau Pass Portrait Face Photo/Photo of Taiwan compatriots.
If the component subject is an enterprise, the operator's ID card face photo and ID national emblem face photo should be submitted./Passport portrait photo/Hong Kong and Macau Pass Portrait Face Photo/Photo of Taiwan compatriots.
If the component subject is a public institution, the legal person's ID card portrait face photo and the national emblem face photo should be submitted.
If the component subject for other organizations, the need to submit corporate identity card face photo and identity card national emblem face photo.
# 3.Settlement Account Information
When opening a component, you can choose to open a public account or a private account according to the type of the opening subject. Enterprise entities, public institutions and other organizational entities may only choose to open accounts. Individual businesses can choose to open a public or private account.
# 4. Super administrator
4.1 Open components need to bind super administrator, super administrator need to sign after opening an account, and can accept daily important management information and capital operation, please confirm it is the actual handling person. When binding super administrator, you need to submit their ID, mobile phone and email information. 4.2 The mobile phone number of the super administrator is used to receive important management information and verification code of daily operation of WeChat Pay, and the email is used for receiving the account opening email and daily business notification of WeChat Pay. 4.3 The super administrator must be the actual owner of the component.
# 5. Special qualifications
If the business scope of the component includes a special industry, the corresponding special qualification for the industry should also be submitted. For the specific industry qualification, please refer to"Industry corresponding special qualification"。
# Three, trading component brand opening rules
These Rules are formulated for purposes of regulating the use of brands and trademarks of trading components, protecting the rights and interests of users of genuine products, safeguarding the brand interests of brands, cracking down on piracy sales, and maintaining the trading order of trading component platforms. Where the merchants settled in the trading components, if they need to list a brand of goods, they should open the corresponding brand use rights in accordance with the rules.
# 1. Brand Opening Rules
Trading components to launch brands include:private brand、Agent brandandNo brandThree types, different brand types need to provide different qualifications, set up shop task can only open a brand, the success of the shop can be added in the brand category management page new brand.
# 2. Frequently Asked Questions
Q: What should I do if the brand information change causes the trademark body to be inconsistent with the component body?
A: When the trademark (R mark) is changed, and the Trademark Change Certificate is obtained after the change, the merchant should submit the Certificate of Change when the brand is opened. The trademark registration number in the Certificate of Change of Trademark shall be consistent with the Certification of Registration of Trademarks. New trademark information, including trademark registrant and trademark registrator's address, shall be taken as the standard.
Q: The brand has expired, but it has been renewed at the Trademark Office. How can I prove it?
A: The validity period of the R mark is less than three months, the corresponding brand can not be opened, the trademark registrant needs to complete the trademark renewal in the trademark office. Businesses in the opening of the brand need to submit a "trademark renewal certificate." The trademark registration number in the Certificate of Trademark Renewal needs to be consistent with that of the Registration Certificate, and the expiration date of the new trademark shall be subject to the Patent of Trademarks Renewal.
Q: Can TM mark be used all the time?
A: The TM mark cannot be opened after 12 months. The trademark registrant needs to complete the trademark registration process in the Trademark Office to obtain the R mark of the corresponding brand.
Q: What should I do if the information of the company changed and resulted in inconsistent information?
A: R If the registered information of the registered trademark changes, it is necessary to provide the signature of the Administration for Industry and Commerce for the record of change. The name of the enterprise before and after the change of record will be recognized by the platform. If the information of the applicant of TM subject brand changes, it is necessary to provide the Administration for Industry and Commerce signature for change filing. The name of the enterprise before and after the change of record will be recognized by the platform.
Q: Trademark Registration Certificate/If the original of the Notice of Acceptance of Trademark Registration Application is lost, can the brand be opened?
A: Yes, but you need to provide the information of the trademark screenshot from the Trademark Office. The screenshot should be clear and include the trademark name and registration number./Application number, trademark registrant, expiration date, trademark status and other information, if the trademark is changed or renewed, the same information should be included. Trademark search website:http://Sbj.cnipa.gov.cn/sbcx/。
# Four, trading component shop name naming rules
These Rules are formulated in order to regulate the opening and use of trading component merchant accounts and maintain the ecological order of the trading component platform. All merchants entering the trading component are required to comply with these rules and standardize the shop name.
# 1. Basic rules of shop naming
1.1 Store naming follows the principle of uniqueness.
&emsp1.1.2 Store name cannot be the same name as existing Mini Program
&emsp1.1.3 If the shop name and existing Official Account message template With the same name, you need to ensure that the component Official Account message template The subject is consistent.
&emsp1.1.4 If two shops apply for the same shop name at the same time, the application for the opening of the shop will be approved in accordance with the principle of first application. The shop that has not passed the approval should be replaced by another shop name and submit the application again.
1.2 If it is a private brand or authorized brand shop name, according to the type of store in the component name add: flagship store, store, franchise store and other keywords, and submit the relevant qualification certificate.(Click to view flagship store/Exclusive Shop/Franchise store naming rules and qualification requirements)
# 2. Shop Naming Considerations
2.1 Information that violates relevant laws and regulations is prohibited. Harm to the state, public interest, or national dignityContain the dross of feudal culture, have negative political influence, violate the customs of ethnic minorities or contain content of ethnic discriminationIn the name of a foreign country (region) alone/Naming of international organizationsNames of political parties, party, government and army organs, mass organizations, social organizations, and military designations or names of state leaders and revolutionaries of the older generationContain criminal and pornographic informationOther information prohibited by laws and regulations.
2.2 It is forbidden to appear information that involves false propaganda, contains untrue content, may cause deception or misunderstanding to the public, or may cause adverse psychological reactions of the public. For example: Brands that include celebrities, place names (without authorization)Brands that are the same or similar to well-known brandsUse of brand inflections or derivatives to describe goods, including but not limited to typos, pinyin, special symbols, etc.There are uncivilized, vulgar style, vulgar and other indecent vocabulary.
2.3 Information that interferes with the order of the platform is prohibited.
&emsp2.3.1 Without authorization or license of Tencent, the use of terms related to Tencent's products and business is not supported. Without the authorization and license of the Mini Store, the use of relevant name, logo or other information, such as: contains "WeChat Mini Store license," "WeChat Mini Store authorization" and similar meaning of the words.
&emsp2.3.2 Not authorized by the brand or manufacturer, The name of the shop does not support the use of "special operation," "special distribution" and "total distribution," a "general agent," or "factory certification," such as "official shop" may make buyers mistakenly believe that the shop has made the corresponding brand authorization statement or content.
&emsp2.3.3 Store names should be avoided with phone numbers, email addresses, URL, QR codes, instant messaging tools or other contact information, such as QQ number, WeChat ID.
2.4 Because the company name has the regional characteristics, may cause the enterprise name appears the situation which the name name, thus causes the shop to appear the name in the process. In such cases, the geographical terms of the company name may be added. For example: store can be named as: brand name + enterprise name (administrative area name) + storeFranchise stores can be named: enterprise name (administrative region name) + category + franchise stores.
2.5 In order to avoid the situation that the same or similar brands registered under different industries will bring misleading to the consumers, when the identical or similar brand registered in different industries are settled in the Mini Store on WeChat, WeChat has the right to ask it to change the name of the store (taking into account but not limited to the time of registration of the brand, the popularity of the industry, etc.) Upon receipt of WeChat's renaming notice, merchants need to submit renaming application within the specified date. If they fail to apply within the time limit, WeChat has the right to adjust the relevant store name.
2.6 Terms relating to government departments, government functions and positions are, in principle, only accepted by the government and public institutions corresponding to the application for public office. If other enterprises and institutions apply for naming contains terms related to government functions and positions, they need to provide the seal certification of the relevant government agencies or provide the local Cyberspace Administration of China seal certification licensing documents.
# V. Rules for Trading Component Shop Product Title
These Rules are formulated for the purpose of maintaining the ecological order of trading component platforms, regulating the naming of commodities in trading components, and enabling the rapid and effective establishment of connections between buyers and merchants. All merchants entering the trading component shall abide by these Rules and regulate the name of the product sold in the shop.
# 1. Basic Specifications for Product Titles
The title of goods in the store should be named strictly in accordance with the general framework: brand + basic attributes (material, function, features, style, etc.) + product name + specification parameters (model, color, size, specification, use, product number, etc.) Among them, "product name" is required, "basic attribute" and "specification parameter" are non-required, if the product has a brand, then "brand" is mandatory.
# 2, the title of the Note
2.1 Merchandise brand should be consistent with the store opening brand, should not be unauthorized to use others registered brand, including but not limited to the following circumstances: use of other brand information in homophonic way, Incorrect expression, description of other brands to obtain related brand traffic, with any semantic combination of the form of indiscriminate use of other brand, series, category keywords, while displaying the production company's main brand and the brand of this product.
(adaptors can use multiple other brand names in the title of the product, but the semantic expression should be: applicable to the XX brand.) The suitable products are referred to as follows: charger, data cable, external game accessories, Bluetooth headphones, mobile power supply, mobile phone headphones, photo accessories, notebook batteries, computer tables, computer locks, notebook computer cleaning sets, computer power adapters, computer bags, air conditioning filters, mites removal brushes, vacuum cleaners dust bags, various cables such as video cable, audio cable and so on. )
2.2 Title language should be refined, highlight the characteristics of goods, avoid repeated piling up, mutually exclusive, irrelevant words, accessories and applicable categories of goods except.
2.3 The title of the product should be standardized with clear meaning and avoid the following non-standard terms.
&emsp2.3.1 Words with derogatory nature, with other goods, shops analogy, derogatory third party goods, shop negative information.
&emsp2.3.2 No actual product description, publisher contact information and other non-product information content.
2.4 Without the authorization of the trademark holder or manufacturer, the title should not contain any keywords that imply the existence of an authorization or cooperation relationship with the trademark owner or manufacturer. If the title involves the use of others, organizational image, such as: industry organizations, experts, celebrities, etc., should provide authorization or cooperation agreement.
2.5 The important information of the product in the title, such as: brand, model, category, etc., should avoid frequent changes, should not make it into another product by editing the key attributes of goods.
2.6 Do not support the test of goods, not open and banned goods shelves, so the title should avoid the following keywords: test goods, test links, orders do not ship.
2.7 The title shall not contain any content expressly prohibited by the Advertising Law of the People's Republic of China and other laws and regulations.
&emsp2.7.1 Use or disguised use of the names or images of state leaders, state organs and functionaries of state organs
&emsp2.7.2 Impede social stability, endanger personal and property safety, and harm public interests
&emsp2.7.3 Obstructing public order and violating good social customs
&emsp2.7.4 "The best," "the strongest," and "first," the whole network, "national, and world class absolute terms
&emsp2.7.5 It contains obscene, superstitious, scary, violent content.
&emsp2.7.6 Ethnic, racial, religious or sexist content
&emsp2.7.7 Elements impeding the protection of the environment and natural resources
&emsp2.7.8 Content harmful to the physical and mental health of minors and disabled persons
&emsp2.7.9 Other circumstances prohibited by laws and administrative regulations.
# 3. Specification for special category titles
| category | Title specification |
|---|---|
| Adaptation of goods | 1. The specification of the suitable product title is: accessory brand + product name + applicable brand or model + other information. For example: xxx fast charging head for iphone 6, 7, 8p, ipad. 2. For automotive supplies and accessories, and can be applied to a variety of models, the title specification is: (Model A/Model B/Model C applies). For example, xx car mats brown (xx/Xx/(xx applies). |
| Food Stuffs | 1. Ordinary food shall not publicize the health and medicinal effects. 2. Medical terms, terms that are easily confused with drugs or terms that cannot be evaluated by objective indicators shall not appear in the title of food. |
| clothing | 1. wool/Cashmere knitwear 1.1 If the product contains the keyword "wool," the wool content should be more than 30% (including) 1.2 If the product contains the keyword "pure wool," the wool content must be 100% 1.3 If the product contains the keyword "cashmere," the content of cashmere should be more than 30% (including) 1.4 If the product contains the keyword "pure cashmere," the cashmere content must be 95% or more, and the other 5% is wool. 1.5 If the component content of cashmere or wool is less than 30% (not included), the keyword "knitted sweater" or "sweater" can only be used, and "cashmere" and "wool" should not be used. 1.6 For the use of keywords such as "cashmere blend" and "wool blend," the use specification of the aforementioned keywords shall also be satisfied. 1.7 The title should not appear at the same time "wool" "cashmere" keyword superposition, if the knitted cashmere, wool composition is more than 30%, and the two content is the same, can choose a name to use. 1.8 If the title involves the above keywords, the product details should show quality inspection report, tag and other certificates. 2. Silk quilt 2.1 If the product contains the keyword "silk quilt," the content of the filler silk must be more than 50% (including)2.2 If the product contains the keyword "pure silk quilt," then the silk content of the filler must be 100%. 2.3 If the title involves the above keywords, the product details should show quality inspection reports, tags and other certificates. 3. Down jacket category 3.1 If the product contains the keyword "down jacket," then the content of the filler down should be more than 50% (including). 3.2 If the title involves the above keywords, the product details should show quality inspection report, tag and other certificates. |
| Cosmetics | 1. Avoid in the title: exaggerate function, false publicity, belittle the content of similar productsContents that express or imply that the product has medical effectsProduct names that are likely to cause misunderstanding or confusion to consumersContent prohibited by other laws, regulations and national standards. 2. For domestically produced or imported cosmetics for special purposes, the information on the efficacy of the products must be identical with the hygienic license for special purpose cosmetics (Chinese characters for "National Makeup Special")/The approved information on the Wei makeup special word). |
| An electric appliance | 1. Household electrical appliances in the title should clearly indicate the specifications of the product parameters, such as product model, air conditioning, TV screen size, refrigerator liters, washing capacity, etc. 2. Electric balance car, unicycle product title to avoid the appearance of transportation, travel and any hint of the words can go on the road. 3.3 Class C non-original product title to avoid the original, original and other keywords. |
| Alcohol | The title of alcohol products shall not appear: express or implied that drinking has the effect of eliminating tension, anxiety, increasing physical strength and other contentInducing and encouraging drinking or publicizing the contents of excessive drinking. |
| Household cleaning, personal health care | In the title of household cleaning and personal health care commodities, Where there is: home cleaning (sterilization, antibacterial, bacteriostatic, disinfection, etc.), personal care health (bactericidal, antimicrobial, sterilization, anti-wrinkle, whitening, moisturizing, etc.) and other efficacy words, must submit a national test report before use. |
# VI. Rules for Trading Component Product Details
These Rules are formulated for the purpose of maintaining the ecological order of trading component platforms, regulating the publication of product details information within trading components, and enabling consumers to quickly and effectively obtain product details. This rule applies to the content of the Product Detail Page published and uploaded by the Trading Component Merchant.
# 1. Product Release Notes
1.1 The detailed information of the product should be consistent with the category, the title and description of the goods, and the content information of main material. The description of the product details should avoid the wrong words, words and ambiguous terms that may affect the customer's understanding. The picture should be clearly visible and should not contain any QR code, WeChat ID, phone, other platform accounts and other contact information.
1.2 Physical goods should be marked with specifications, including but not limited to the following circumstances: clothing category to provide the length, width and height, such as clothing length, clothing width, etc. (if the content requirements, the relevant content information should be provided)Weight, milliliter, etc.Electrical appliances indicate three-dimensional size information, etc.Cosmetics, daily necessities marked ML.
1.3 If sets, boxes and other combinations of goods are sold, the goods must be of the same class. Identify and display the names and specifications of all items included in each package, and upload at least one picture that clearly shows which items are included in the package.
1.4 If delivery (in-kind) service is provided, the regional service details (including but not limited to long-distance trunk transportation, intra-city distribution, building moving, household, etc.) shall be clearly indicated on the product details page.If charges are involved, the price of "Home Delivery" service shall be specified on the product details page, and free home delivery shall also be indicated.
1.5 If the foreign material appears in the details of the goods, the place where the foreign materials appear shall contain the Chinese translation reference material, and the imported goods shall display the reference label in Chinese.
1.6 Standard clauses shall not be used to restrict the legitimate rights and interests of consumers. For example, the final interpretation of the activities of all belong to.
1.7 Performance of the nature of the performance of services should be filled out truthfully, should not be exaggerated to attract consumers. For example: Do not exaggerate or fill in the warranty period at will (such as writing warranty 10 years or lifetime warranty), should be in accordance with the date on the warranty card or warranty certificate and other relevant materials on the actual situation to fill in.
1.8 It shall not publish any content expressly prohibited by the Advertising Law of the People's Republic of China and other laws and regulations.
# 2. Food category details
2.1 The description information of each section of the product page (product title, picture, attribute area, detail description, etc.) should be consistent. Take food for example, Description information includes: food production license number, product standard code, factory name, factory address, factory contact, ingredients list, storage conditions, shelf life, food additives, production date, brand name, packaging, origin, etc.
2.2 Close to the shelf life of food, please explain the remaining shelf life in the product details, and in product details page eye-catching place to remind consumers, express food shelf life and expiration time. Products with a shelf life of 30 days or more are prohibited from release and sale if the remaining shelf life is less than 10 days (except for certain products such as regional retail food).
2.3 When the prepackaged food is released, the product picture should show the brand name, production address, shelf life, and the physical picture containing the food label, And the figure can clearly display ingredients list, food production license number, implementation standards, storage conditions, nutrition table, product standard code and other information.
2.4 Import food should fill in the country of import and provide Chinese label map.
2.5 It is prohibited to publish false advertising of product information. The explaination of the goods shall be consistent with the information on the physical packaging approved by the state, and shall not involve any explaination of efficacy such as treatment, prevention and treatment, nor shall any effect be displayed by real persons.
&emsp2.5.1 Formula milk powder commodities for infants and young children shall not be expressly or impliedly provided with functions such as puzzle, increasing resistance, enhancing immunity, protecting intestinal tract or health care functions
&emsp2.5.2 Genetically modified foods shall be marked conspicuously in accordance with regulations
&emsp2.5.3 Licensed breeding commodities should avoid misleading words such as "wild," "wild" and "non-domesticated."
# VII. Access Requirements for Standard Trading Component Categories
Mini Program developers for domestic non-individual subject (that is, enterprises, individual industrial and commercial households) developers
No serious violations (including but not limited to illegal crime, fraud, unlicensed business, infringement, risk trading, sales of prohibited goods, sales without qualification goods, fake and other types of violations)
Mini Program developers for the following categories, category specific information can refer to"WeChat Mini Program open service category"：
E-commerce platform: E-commerce platform
Business: general merchandise, food, primary edible agricultural products, wine/Salt, books and newspapers/Audio-visual/Movies/game/Anime, accessories for other vehicles, clothing/shoes/Luggage, toys/Mother and baby supplies(No food)Home appliances/digital/Mobile phones, beauty makeup/Care, Jewelry/ACCESSORIES/glasses/Clocks, Sports/outdoor/Musical instruments, flowers/gardening/Arts and crafts, household/Furnishings/Home textiles, automotive interior/Exterior, office/Stationery, machinery/Electronics, Pets/Agricultural supplies and hardware/building materials/chemical industry
Education: training institutions, educational information services, academic education (schools), driving school training, education platform, quality education, infant and young children education, online education, educational equipment, study abroad, education for special groups, online video courses
Real estate: renovations/building materials
Life service: beauty, pet (non-medical), pet hospital/Veterinarian, Photography/Printing, wedding services, moving companies, department stores/Supermarket/Convenience stores, housekeeping
IT Technology: Hardware and Equipment
Travel: Travel tips
Cars: Car maintenance/Car repair, car quotes/Price comparisons, auto show services, car dealerships/4S stores, car manufacturers
- Sports: sports training.
# VIII. Access Requirements for Custom Trading Component Categories
Mini Program developers for domestic non-individual subject (that is, enterprises, individual industrial and commercial households) developers
No serious violations (including but not limited to illegal crime, fraud, unlicensed business, infringement, risk trading, sales of prohibited goods, sales without qualification goods, fake and other types of violations)
Mini Program developers for the following categories, category specific information can refer to"WeChat Mini Program open service category"：
Business operation: department stores, general merchandise, food, primary edible agricultural products, wine/Salt, books and newspapers/Audio-visual/Movies/game/Anime, accessories for other vehicles, clothing/shoes/Luggage, toys/Mother and baby supplies(No food)Home appliances/digital/Mobile phones, beauty makeup/Care, Jewelry/ACCESSORIES/glasses/Clocks, Sports/outdoor/Musical instruments, flowers/gardening/Arts and crafts, household/Furnishings/Home textiles, automotive interior/Exterior, office/Stationery, machinery/Electronics, Pets/Agricultural supplies and hardware/building materials/Chemical industry, books and newspapers/Audio-visual/Movies/game/Animation and other publications, health products
IT technology: basic telecom operators
Tourism: hotel services, tickets, scenic services, tourist routes
E-commerce platform: E-commerce platform
Life Services: Department Store/Supermarket/Convenience stores, ticketing
Real estate: real estate, real estate marketing
Cars: Car presale
Education: online education
Finance: insurance
Travel and transportation: parking, air service, taxi (ride-hailing)
Transportation: Refueling/Charging pile.
The above access requirements will come into effect on August 19, 2020. In order to create a good and healthy WeChat ecology, Tencent has the right to adjust and publish the "WeChat Mini Store Operation Specification" from time to time, please pay attention to it.
Tencent