# Weixin Mini Program Alliance Operation Specification

Weixin Mini Program Alliance is a [technical support platform provided by Tencent for merchants and Twitterers, which includes but is not limited to commission ratio setting, promotion information display,Promotional information search, promotional data statistics, transaction and settlement data statistics (service features may be added or modified at any time due to Tencent's unilateral judgment, or may be suspended due to regular or unscheduled maintenance, and users will be notified of the corresponding changes). In addition to complying fully with the above operating codes for small stores and small widgets, merchants and Twitter users using this service shall also comply with the following special codes for the small widgets alliance.

# Part 1: Rules for Merchants

# I. Requirements for Merchant Access

1. A small shopkeeper

• Those who have opened WeChat small shops, or have access to the functions and permissions of standard trading components, and apply for or use this service, including enterprises and individual businesses.

2. Weixin Mini Program Merchants

• The authentication subject for applying for or using the Service is an enterprise or a self-employed person;
• Weixin Mini Program No serious violations within six months;
• Weixin Mini Program The cumulative GMV is greater than 10000 yuan; Mini Program nearly 7 days accumulated GMV greater than 100 yuan; The Mini Program has more than 100 cumulative active users in the past 7 days;
• Weixin Mini Program falls within the following categories: merchant self-service, IT technology, travel, catering, e-commerce platforms, life services, automotive services, real estate, education services, finance industry and transportation services. Specific categories please refer to "Mini Program business applicable categories" .

3. Categories not open for promotion:

In addition, the goods banned from small stores may not be published and promoted ( WeChat List of goods banned from small stores ).

# II. Product information specification

1. Promotional goods should comply with the relevant requirements in the operational codes of small shops.( WeChat Mini Store Operation Code )

# III. Norms of Business Conduct

1. Merchants commissioned to push off the promotion of goods (hereinafter referred to as "goods") shall comply with the relevant provisions of laws and regulations, and shall not violate the relevant provisions of the Weixin Mini Program alliance.
2. Merchants shall provide a true and complete description of the goods they sell on the product description page, store page, etc., including but not limited to the basic attributes, color, defects, etc. of the good that affect consumers' shopping decisions. The information on the goods commissioned for promotion shall be consistent with the description of the goods by the merchant at the time of the conclusion of the transaction.
3. Merchants should be in accordance with the provisions of the Weixin Mini Program alliance, their own commitment to timely delivery.
4. The merchant shall ship the goods according to the address entered by the consumer in the order. However, the parties agree otherwise.
5. Businesses should be in accordance with national laws, Weixin Mini Program alliance provisions, their own commitment to provide users with the corresponding return, exchange and maintenance of goods and other services.
6. If the goods apply for seven days and there is no reason to return them, the merchant shall actively handle the return application of the consumer and provide corresponding services.
7. In the case of freight disputes in product transactions, they are handled according to the principle of "who is at fault and who bears the burden."
8. The quality of the goods shall conform to national standards, such as the goods need to have the performance they are supposed to have, conform to the standards for use specified on the goods or their packaging, and do not present an unreasonable risk to the safety of persons or property. If Tencent determines that the quality of the goods sold by the merchant is true, the merchant shall bear the responsibility under the corresponding laws or platform rules.
9. Merchants should actively respond to and handle consumers' aftersales service orders or customer service inquiries, and merchants should review and handle aftersales service. If there is a negative process such as unwarranted / mass dismissal or closure of service orders without verification with consumers and disputes arising from consumer and Twitter complaints, Tencent has the right to intervene in mediation and provide necessary assistance to effectively resolve the relevant disputes in accordance with the principle of fairness.

# IV. Handling violations

1. If a merchant violates these rules, we will take a warning, remove the goods from the shelves, refuse to show them, and limit the time to correct them.Delete content, block Weixin Mini Program Affiliate privileges and functionality, and limit WeChat Delete some or all of the functionality of a Mini Store-related account up to permanently closing the account.

# V. ANNEX

These Rules are dynamic documents, and we reserve the right to modify, update, and add operational details to their content in accordance with relevant laws and regulations or the needs of the product's operation. You should be able to review them repeatedly to obtain the latest information.

# Part 2: Guidelines for Promoters

# I. Requirements for Twitter access

1. Use Weixin Mini Program affiliate-related features to enable users to place orders, browse through relevant pages, select promotional information of merchants, and promote promotional information in a lawful and effective manner, including enterprises and individual business owners. No individual applications are accepted at this time.
2. In order to regulate the application of Weixin Mini Program Alliance related features and improve the quality of service, Twitter users who apply for the use of Mini Program Alliance need to provide the following business information:

• Submit a business license
• Submit an operating / legal identity card

If a blogger is a business, you need to submit a photo of the face of a legal identity card and a photo on the face of the national emblem of the identity card.

If a blogger is a self-employed person, he or she needs to submit a photo of the face of the owner's identity card and a photo on the face of his or her national emblem.

3. Settlement Account Information

You can choose a public account or a private account based on the type of subject you open. Business entities can only choose to account for public accounts. Individual business owners can choose public or private accounts.

# II. Norms of Twitter Behavior

1. The following actions or content shall not occur in the promotional medium and promotional content of a blogger:

• Promote pornography, violence, and discrimination on the basis of race, sex, religious belief, national origin, disability, sexual orientation or age;
• Promote any unlawful, harmful, threatening, defamatory, harassing or other objectionable behaviour;
• Content that violates the intellectual property rights, public image or privacy of any third party;
• Other content that violates the laws, regulations of the People's Republic of China and the content of international treaties recognized or acceded to by China or the content thereof of public order and morality.
• Consumers may not be misled by content such as fraud or false propaganda.

2. False transactions may not be made in the promotion process. False trading refers to the act of obtaining undue benefits such as false merchandise sales or transaction amounts by fictitious or concealing transaction facts, circumventing or maliciously using credit record rules, interfering with or impairing the order of credit record. This includes, but is not limited to, order sweep (sweeping refers to the act of using information technology or artificial forgery of transactions to achieve the purpose of increasing the sales of goods, etc., and to obtain undue benefits from it).
3. Twitterers must not "falsely use Tencent's name" or use content similar to or similar to "Tencent" including, but not limited to, "Tencent, WeChat, weixin," etc., to push, group, use false or easily misrecognizable messages to mislead consumers into sending promotional messages to Tencent officials.

# III. Handling violations

If pushers violate these rules, we will take such measures as warning, time limit correction, block Weixin Mini Program union pushers permissions and functions, deductions and other processing measures according to the severity of the violation.

# IV. ANNEX

These Rules are dynamic documents, and we reserve the right to modify, update, and add operational details to their content in accordance with relevant laws and regulations or the needs of the product's operation. You should be able to review them repeatedly to obtain the latest information.