# Mini Program alliance operation specification

Mini Program alliance is provided by Tencent for merchants and tweetersTechnical Support Platform, specifically including but not limited to the commission ratio settings, promotion information display, promotional information search, promotion data statistics, transaction and settlement data statistics (service functions may be added or modified at any time due to Tencent's unilateral judgment, Or because of regular, irregular maintenance and suspension of the provision of technical support services, users will be informed of the corresponding changes. Merchants and pushers using this service in addition to comply with all the above Mini Store operation specifications, but also should comply with the following Mini Program alliance special specifications.

# Part I, Business Norms

# I. Business access requirements

1. Business entities: have opened WeChat Mini Stores, or have access to the transaction open component functions and permissions, and apply for or use the service of the main body, including enterprises, individual industrial and commercial households.
2. Categories not open for promotion:

In addition, Mini Stores are not allowed to publish and promote products that are prohibited (List of Banned Items in WeChat Mini Stores）。

# II. Product information specifications

1. The promotion of commodities shall comply with the relevant requirements in the operating rules of Mini Stores. （WeChat Mini Store operation rules）

# III. Business code of conduct

1. The products that merchants entrust to push customers to promote (hereinafter referred to as "products") shall comply with the relevant provisions of laws and regulations, and shall not violate the relevant regulations of the Small Program Alliance.
2. A merchant shall provide a true and complete description of the goods it sells on the product description page, shop page, etc., including, but not limited to, the basic attributes, quality, defects and other information that affect consumers' shopping decisions. The information on the commodities entrusted for promotion shall be consistent with the description of the commodities by the merchant when the transaction is concluded.
3. Businesses should be in accordance with the provisions of the Mini Program alliance, their commitment to timely delivery.
4. The merchant shall deliver the goods according to the address that the consumer fills in the order. However, if the parties agree otherwise, such agreement shall prevail.
5. Merchants shall, in accordance with the provisions of national laws, provisions of the Mini Program alliance, its own commitments, etc., to provide users with the corresponding return, exchange and maintenance of goods and other services.
6. If there is no reason to return goods within seven days, the merchant should actively deal with the return application of consumers and provide corresponding services.
7. For freight disputes in product transactions, the principle of "who is at fault, who bears" shall be adopted.
8. The quality of the product shall meet the national standards, such as the product needs to have the performance it should have, comply with the standards for use indicated on the product or its package, and there is no unreasonable danger of endangering personal or property safety, etc. If Tencent determines that the quality problems of the commodities sold by the merchants are true, the merchants shall bear the responsibilities prescribed by the corresponding laws or platform rules.
9. Businesses should actively respond to and deal with consumer after-sales service single or customer service consultation, businesses in the audit process of after-sales service, if there is no verification with consumers to confirm without reason/In the event of negative handling such as batch rejection or unjustified closure of service orders, which causes disputes arising from complaints from consumers and Twitter users, Tencent has the right to intervene and provide necessary assistance for effective settlement of relevant disputes on the principle of fairness.

# IV. Handling of violations

1. If the merchant violates this rule, Depending on the seriousness of the case, we will take warning, off the shelves of goods, refused to show, time limit correction, delete content, ban Mini Program alliance business permissions and functions, limit WeChat Mini Store related account some or all functions until the permanent closure of the account and other measures.

# V. Supplementary Provisions

This rule is a dynamic document, we have the right to update the content of the relevant laws and regulations or product operation needs to amend, update, add the relevant operating rules, you should be able to review repeatedly to get the latest information.

# Part II. Rules for Pushing Guest

# I. Access requirements for tweeters

1. The use of Mini Program alliance related functions, in order to enable users to order transactions for the purpose, through the relevant page browsing, selection of business promotion information and through a legitimate and effective way to promote information publicity, promotion of the main, including enterprises, individual industrial and commercial households. Individual applications are not currently accepted.
2. In order to regulate the application of Twitter users to use the relevant functions of the Mini Program Alliance, and improve the quality of service for users, the following business information should be provided to Twitter customers applying for the use of the mini program alliance:

(1) Submission of Business License

(2) Submission to the Operator/Corporate identity card

If push the customer for the enterprise, the need to submit corporate identity card portrait face photo and ID badge face photo.

If push guest for individual industrial and commercial households, need to submit the operator's identity card portrait face photo and ID card national emblem face photo.

3. Settlement Account Information

Can be opened according to the main type, the choice of public accounts or private accounts. A business entity may only select a public account. Individual businesses can choose to open a public or private account.

# II. Code of Conduct for Tweeters

1. The following acts or contents shall not appear in the promotion media and promotion content of Tuke:

(1) Promotion of pornography, violence, discrimination based on race, gender, religious belief, nationality, disability, sexual orientation or age

(Ii) promote any unlawful, harmful, threatening, defamatory, harassing or otherwise objectionable behavior

(3) Content that infringes the intellectual property rights, public image or privacy of any third party;

(5) other contents that violate the laws, regulations and international treaties recognized or acceded to by China, or public order and good customs.

(6) It shall not involve fraud, false publicity or any other content that misleads consumers.

2. The promotion process shall not be false transactions. False transaction refers to the behavior of obtaining false sales and transaction amount by fabricating or concealing transaction facts, evading or maliciously using credit record rules, interfering with or impairing the order of credit record. Including but not limited to the type of order brushing (brushing refers to the use of information technology or artificial forged transactions and other means to achieve the purpose of improving product sales and other purposes, and seek illegitimate benefits).
3. Tweeters are not allowed to "falsely use the name of Tencent" or use, but not limited to, "Tencent, WeChat, WeChat" and other similar content push, pull groups, use false or easy to make consumers misidentify information, Misleading consumer promotion information for Tencent official send.

# III. Handling of violations

If push customer violates these rules, we will take warning, deadline correction, ban Mini Program alliance push customer rights and functions, deductions and other processing measures depending on the severity of violations.

# IV. Supplementary Provisions

This rule is a dynamic document, we have the right to update the content of the relevant laws and regulations or product operation needs to amend, update, add the relevant operating rules, you should be able to review repeatedly to get the latest information.