Data change notification, government service instant notification, item (including virtual items) receiving notification, purchase transaction notification, sign-in notification, status notification, and login notification.

  Such messages can be actively sent only after users have agreed to receive them. Such messages include:
  Monthly bill notifications such as phone bill notification and utility bill notification, property management fee notification, and other notifications pushed regularly each month.

  Except for fault notifications and disaster alerts under special circumstances, other types of message templates can be actively sent only after users have agreed to receive them. Such message templates include:
  Fault notifications, alerts/warnings, expiration notifications, payment notifications, meeting reminders, event reminders, departure reminders, flight delay notifications, to-do task reminders, and other notifications important for users.

  Such message templates include:
  Review result notifications, refund result notifications, bid result notifications, order acceptance result notifications, registration result notifications, feedback notifications, and other non-instant notifications that are important to users.

  Discount notifications, rebate notifications, price reduction notifications, product update notifications, and other marketing notifications related to consumption inducing.

  Too frequently sent expiration notifications, payment notifications, message reminders, and subscription notifications that have harassed users.

 1. Compliance with the requirements mentioned above in the message templates allowed to be sent.
 2. Correct format - Template standard format (three-section)
  { {first.DATA} }
  Keyword 1: { {keyword1.DATA} }           
  Keyword 2: { {keyword2.DATA} }
  Keyword 3: { {keyword3.DATA} }                       
  { {remark.DATA} }
 3. Content:
① Titles and keywords containing brand names, company names, or any content that are not commonly used in the industry are not approved.
Including but not limited to: "XX company service notification" and "XX product purchase notification".
② Titles that contain punctuation marks or other special characters and do not end with "notification" or "reminder/alert" are not approved.
Including but not limited to: "Get red packets" and "Weather alert".
③ Templates that can be used for broadcasting, or templates whose titles or keywords cannot describe the service or use case are not approved.
Including but not limited to: admin notifications, announcements, and system notifications.
④ Too frequently sent templates that may harass users are not approved.
Including but not limited to: update notifications, reply notifications, and interaction notifications.
⑤ Templates containing promotional and marketing content are not approved.
Including but not limited to: red packet notifications, coupon notifications, activity notifications, point notifications, and reward notifications.
⑥ Templates already existing in the template libraries are not approved.

 1. The length of the template content cannot exceed 200 characters, and the content must contain at least 10 fixed words or punctuation marks.
 2. The parameters in the template can be specified when the template is to be sent, and the parameters must start with "{ {" and end with "`.DATA`} }").
 3. The content example is a copy of template content in which the parameters are exampled individually. It must be completed in compliance with requirements so that reviewers can understand the purpose of the template.
 4. "\n" can be added in parameters as the line break. Therefore, we recommend that parameters be placed closely to the previous line and "\n" be used to wrap text to the next line. In this way, the message template can be extended easily.
 5. The first sentence in the template shall be polite with appellations. This sentence is uniformly summarized by the { {`first.DATA`} } parameter to avoid modifying the template when the appellations are changed in the future.
 6. The middle part of the template content must be an array of 2 to 5 "Keyword name:Keyword content parameter", which offers the best effects in the Weixin app.
 7. In the template content, there must be a { {`remark.DATA`} } parameter at the end, which allows users to add content needed for more lines. For example, there are two keywords "Name" and "Time" in the template, but you also need "Place" as an additional keyword, and then you can add the keyword of "Place" in the remark parameter (\n can be used as line break as necessary). In this way, the keywords are extended via the remark parameter, greatly improving the universality of the template.
 8. The parameters directly connected together shall be simplified into one parameter so that the template content is not too complex. In this way, the content assigned to two parameters can be simply assigned to one parameter.
 9. To maintain the universality of the template in the industry, the template title and content cannot contain any keywords such as brand name.

① Message templates cannot be actively sent to recipients that have never received the services of the Official Account (except for fault alarms, disaster alarms, and notifications not involving marketing content)
For example, a user only follows an Official Account and never interacts with the Official Account and its entity, but receives the message templates sent by the Official Account. This is a violation.
② Message templates cannot be sent too frequently which will harass recipients
For example, a user taps the custom menu of an Official Account once or performs other trigger operation, and then receives 3 or more repeated message templates consecutively. This is a violation.

① The message template cannot contain any content intended for marketing, promotion, incentivized sharing, and incentivized downloading of apps.
For example, after a user purchases a product, the Official Account sends a template that sells other products to the user which is unrelated to the service received by the user. This is a violation.
② The template content is not associated with the template title or keywords
For example, the title is about a card payment success notification while the template content is about products or activity notifications. This is a violation.
③ The template content is a broadcasted activity announcement with marketing purposes
For example, the title is about a community property management notice while the template content is a broadcasted activity marketing information.