# Product data access (in-test)

# Product Data Application Scenarios

Product data is currently used in WeChat Scan Identification , [[TIPS 0]]Product search function and bar code scanning three functions. These functions can greatly satisfy users' requests for information about goods, while also bringing exposure traffic and establishing user brand awareness for merchants.

Take a look at the objects - Effects

Weixin Mini Program Product Search - Example

Scan the Merchandise Barcode - Effects

# Product data access

At present WeChat has climbed part of the product details page, and the page of product information for a certain analysis of understanding. Merchants Weixin Mini Program can cooperate with access to product data to help WeChat better discover more and richer product information and improve the exposure of commodities.

Successful access requires the following three steps:

# Step 1: Turn on the "Crawler switch"

Ensure that the crawler switch is on to ensure that Weixin Mini Program page content has the opportunity to be included by WeChat. The crawler switch is set on the WeChat Official Platform and can be referenced in the following diagram.

# Step 2: Push the page path

Through the interface to actively push the page path of the product details page to the WeChat background, to ensure that the push page is found by WeChat crawlers in time, and get exposure opportunities.Specific reference: Weixin Mini Program search.submitPages interface documentation

# Step 3: Access the Data Update Protocol

Access to the data update protocol supports WeChat real-time access to the latest information such as the price and shelf status of goods, so as to avoid affecting the exposure of goods due to inaccurate information.

Specific reference documents: Weixin Mini Program Product data real-time update documents

After completing the above three steps, the merchant's Weixin Mini Program product details page will be included and gain exposure in the "scan for objects," "mini-product search" and "scan bar code."

In addition, we recommend that Weixin Mini Program businesses continue to tag structured content and optimize page structure:

I. Tag "Page Structured Content"

By marking the structured content of the page, help WeChat crawler better understand the page information, improve the recall of the page sorting accuracy and exposure conversion rate. Specific reference: Page Markup Product Structured Data Document

II. Optimizing Page Structure Design

Based on Weixin Mini Program search optimization guide, optimize the page configuration design, improve the page to crawler friendliness. Specific reference: Mini Program SEO advice

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